Evaluate to Accelerate Effective
Training
Meet the PROS!
ASTD Dallas Chapter
April 18, 2006
Presented by John Cox, CPLP, Ed.D
Positioning
Training into the
Performance Picture
CEO Expectations
 Focus on results not just on activities
 Evaluation measures should be driven by
learning needs of the workforce and learning
needs should be driven by the organization's
business challenges.
Objective:
How can you support organizational
goals/strategy and impact performance?
Performance Analysis
Business
Analysis
Strategic plan
Business Challenges
when:
-serving customers
Performance
-implementing
new
Analysis
systems
-improving productivity
-learning new work
processes
Measured with:
--Increase Sales
--Reduce Costs
--Improve Customer
Service
--Reduce Employee
Turnover
--Improve communication
of Organizational
Cause
Analysis
Information
Resources
Incentives
Knowledge/
Skill
Capability
Motivation
Intervention
Selection
How can T & D play a role in
Framework for Evaluation
Criteria
Reaction
Knowledge/
skill
development
On-the-Job
Application
Survey
Knowledge
tests
Performance
tests
Surveys
Observation
Work Sample
Organizational
Results
Return on
Investment
Tracked data
Calculated
benefits and
costs
Measuring Return on
Investment
T raining Costs
Direct costs -- instructor, travel, etc.
Indirect costs -- Clerical, admin.
salaries
Development costs
Overhead costs -- org. support costs
Compensation for trainees
ROI =
Operational Results
Quality improvement
Increased sales
Preventable accidents
Decreased employee
turnover
Return
= Operational results
= $220,800
Investment Training costs
$32,836
Cost/benefit= $187,964
= 6.7
BIO for John Cox, CPLP, Ed.D
John is currently an Assistant Professor at the University of North Texas (UNT). He
directs and teaches in the areas of Training & Development and Human Performance
Improvement (HPI). His research centers on the application of research to the practice
of HPI with a current focus on employee retention.
Dr. Cox is president of the Cox Learning Group, a consulting firm whose focus is on
helping companies select, develop, and retain their human resources talent.
He is a pioneer in the application of self-directed workplace learning methods. With
over 20 years' experience, he has completed more than a hundred initiatives for clients
in the Retail, Hospitality, Distribution and Manufacturing industries.
He held executive positions as Director of Education at ClubCorp and Corporate
Manager of Training and Development for The Southland Corporation. Prior to that he
taught and consulted while a faculty member in the School of Business at East
Carolina University.
John published in ASTD Journal and Training Magazine. You can find his approach to
Job Aid development in the ASTD Handbook for Technical and Skills Training.
Dr. Cox received a Leadership Grant to attend North Carolina State University where
he worked with Malcolm Knowles and received a Doctorate of Education.
John can be reached at coxlearn@gte.net