Starbucks Coffee
Company and its
Community
involvement
Desiree’ Milton
Comm. 165
Final PowerPoint Presentation
History
 1970 1st Starbucks was opened
 Founder of Starbucks is Howard Shultz
 The name “Starbucks” was inspired by
the novel Moby Dick
 1st store opened in Settle Washington on
Pike Place Market
 1990 Starbucks was the 1st company to
offer stock to part-time employees
History Continued
 Howard Shultz establishes the Starbucks
Foundation in 1997
 The foundation was established to
support the communities where Starbuck
stores are located
Ethos Water
 Starbucks Foundation began working
with Ethos Water supports humanitarian
water programs in Latin America, Africa
and Asia.
 The program so far has helped 420,000
people get access to clean, safe water to
better sanitation and hygiene education.
Ethos Water
Continued
 Starbucks’s goal by 2010 along with
Ethos Water is to raise at least $10
million U.S. dollars.
 Worldwide 20% or 1.1 billion people of
the world’s population lack access to
clean water.
 Ethos Water Donates $0.05 of every
bottle purchased towards our goal of $10
million.
C.A.F.E. Practices
 C.A.F.E. Practices is the way Starbucks
insures that we are setting a social
responsibility for coffee purchasing
guideline.
 How we do this is offering premium price
for the coffee farmers who score the
highest on verified reports.
Social Development
Programs
 Starbucks invest in the communities in
which they work (example: the coffee
farmers in Latin America, Asia and
Africa)
 Starbucks invests in social programs in
these countries by building schools,
health clinics and other projects that
benefit the coffee growing communities.
Certified and Conservation
Coffees
 Starbucks supports Fair Trade Certified
Coffees.
 Starbucks supports shade grown and
certified organic coffees.
 By supporting these things Starbucks is
promoting responsible environmental and
economic efforts.
Famer Support
Center
 Starbucks has established the Famers
Support Center.
 This center is located in Costa Rica.
 It provides support and training that
promotes high-quality coffee for the
future!
Cocoa
 Starbucks has Socially Responsible
Cocoa Sourcing Program and Cocoa
Practices.
 Cocoa is an agricultural product grown
only in the world’s equatorial regions.
 Starbucks is committed to buying cocoa
that has been produced and traded in an
ethical way that is in line with Starbucks
Values!
Grounds
for your
Garden
 In 1995 Starbucks commissioned a study
of our coffee grounds.
 The results indicated of our used coffee
grounds acts as an amazing fertilizer for
gardens.
 Starbucks offers this to anyone free of
cost and can be found at any location.
Magic Johnson
+
Starbucks
 Starbucks and Magic Johnson teamed up
to bring retail vitality and economic
opportunity to diverse neighborhoods
through Urban Coffee Opportunities.
 Starbucks being in these neighborhoods
serves as a catalyst for business
development