WELCOME TO
THE APPLE STORY
COMPANY PROFILE
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Industry:
Computer Hardware
computer software
consumer electronics
digital distribution
Key People:
Previous CEO : Steve Jobs
CEO: Tim Cook
Total Revenue: US $ 108.249 billion(FY 2011)
Profit: US $ 33.790 billion(FY 2010)
Employees:60,400
No. of Locations: 393 retail stores (as of August 2012)
MAJOR
HARDWARE PRODUCTS
Apple TV
iPad (Original, 2, NewPad, MiniPad)
iPhone (3G, 3GS, 4, 5)
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook Air, MacBook Pro,
Mini, Pro)
MAJOR
SOFTWARE PRODUCTS
Mac OS X
iOS
iTunes
iWork
QuickTime
Safari
iLife
STORES AND SERVICES
Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud
ACQUISITIONS
Emagic
FingerWorks
Intrinsity
NeXT
Nothing Real
P.A. Semi
Silicon Color
Siri
Spruce Technologies
THE EVOLUTION OF APPLE INC.
1975
1977
1997
2006
THE BEGINNING.
Apple’s history starts with the story of two young and exceptional
people who began building a computer in their garage and
launched the microcomputer revolution. It’s the story of two
‘Steves’:- Stephen G Wozniak and Steven P Jobs
THE BEGINNING
Created in 1976 in Jobs'
parents garage
Jobs and his friends
design their first computer
kit : the Apple I
APPLE I
On1976 April 1 – released
the Apple I (for $666) and
started Apple Computers.
Had 8 KB of RAM
It was box wood-made with
a basic motherboard inside.
Later a cassette interface to
enable external data storage
was added.
APPLE II
In 1977, Apple II was
released for $1298
Had color graphics – a
first for a personal
computer
Originally used an audio
cassette drive for storage
but later it was replaced by
a floppy disk drive
Supported the BASIC
program
Had 64 KB of memory
And with a software
called VisiCalc which was
Apple's "killer application" :
a spreadsheet program !
12
Apple III




Released May 1980
Had 128K of RAM
Designed for businesses – expensive!! > $4300!!!
Had lots of problems – didn’t do well..
Apple Lisa



OTHER
EARLY ENDEAVORS
Released in 1983
Became the first personal computer sold to the public
with a GUI. Aimed at large businesses
Commercial failure due to high price tag (almost
$10,000) and limited software it could run
THE LISA
THE INTRO OF THE MACINTOSH
Apple introduced the Macintosh in
1984
 Sales not initially as strong as
desired
 Changed with the intro of


LaserWriter – first reasonably priced
laser printer
PageMaker – early desktop publishing
package
(These capitalized on its advanced
graphics capabilities)
128 KB memory
Motorola’s 68000 CPU
Sold for $2495
15
EARLY YEARS –
COMPUTER COMPARISON
Product
Cost
Storage
RAM
Year
Apple I
$666
---
8 KB
1976
Apple II
$1298
Floppy
64 KB
1977
Apple III
$4300
Floppy
128 KB
1980
Apple Lisa $10,000 Floppy
1 MB
1983
Macintosh $2495
128 KB
1984
(for business)
(for business)
Floppy
EXTRA SHOT…
1985: due to some power struggle between Jobs and
then CEO John Sculley, Jobs resigns from Apple
Computers and started a new company NeXT Inc.
MACINTOSH PORTABLE
Apple’s first attempt at
a “portable” computer
Released in 1989
8 MB RAM
40 MB Hard drive*
Clunky, slow
$6500
Failed in market.
18
MORE PORTABLE EFFORTS..
PowerBook 100






Released in 1991
40 MB hard drive
8 MB RAM
$2500
Helped Apple to gain some
revenue
established layout of the
laptop computers
19
1991-’95
1991:System 7- upgraded OS which added colour
to interfaces and new networking capabilities
The Performa lines of Macintosh LC- a disaster
Apple tastes failures of many other products
including digital cameras, portable CD audio players,
speakers, video consoles, and TV appliances
Microsoft gains market with cheap commodity
personal computers
1994: Apple allied with IBM and Motorola in the
AIM alliance.
RETURN OF STEVE JOBS
REBIRTH OF
APPLE
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would join
Microsoft to release new versions of Microsoft Office
for the Macintosh
1997:Apple introduced the Apple Store+ new buildto-order manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
Then came the iBook, Apple's new laptop.
DESKTOP
EVOLUTION
»
The iMac
Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
Released in 2007
RAM: 4 GB
320 GB hard drive
LETS HAVE ANOTHER COMPARISON
Product
Macintosh
Mac Plus
Cost
Storage
$2495 Floppy
$2600 Floppy
RAM
128 KB
4 MB
Year
1984
1986
iMac
$1799 320 GB
4GB
2007
Mac Portable
$6500 40MB hd 8 MB
1989
Powerbook 100 $2500 40MB hd 8 MB
(laptop)
1991
Macbook Air
2008
(laptop)
(laptop)
$1799 120GB hd 2GB
25
EVOLUTION OF OS’S…
Mac System 1,2,3,4 (1984-1987)
 Distinguishable from other OSs from that era in that they used
entirely graphical user interfaces
 Could only run one application at a time
Mac System 5, 6, 7 (1987 – mid 1990’s)
 Could run multiple applications
Mac OS 8 (8.0 – 8.6) (1997) – better file management
Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless
Mac OS X (1999 – today) – UNIX based OS
10.0 – Cheetah (‘01)
10.1 – Puma (‘02)
10.2 – Jaguar (’03)
10.3 – Panther (’04)
10.4 – Tiger (’05)
10.5 – Leopard (’08)
10.6 – Snow Leopard (’09)
10.7 – Lion(‘11)
iPod- THE BLOCKBUSTER
On October 23, 2001-the iPod
CPU: Samsung ARM and Apple
A4
5 GB hard drive that put "1,000
songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation onwards
works with Microsoft Windows
also
Apple's iTunes Store was
introduced, offering online music
downloads for $0.99 a song and
integration with the iPod.
EXTRA SHOT..
Albert Fert and Peter Gruenberg won the 2007 Nobel
Prize for physics for work that has allowed hard disks to
be made much smaller for everything from laptops to
iPods
The prize was awarded for work on
magnetoelectronics, also known as spintronics.
It uses the spin of the electron to store and transport
information instead of the electrical charge, meaning
much more information could be kept in a smaller space
than before.
SHREDDING DOWN
‘COMPUTER’
on January 9, 2007, Jobs announced
that
Apple Computer, Inc. would from that
point on be known as Apple Inc., because
computers were no longer the main focus
of the company, which had shifted its
emphasis to consumer electronic devices
Announced iPhone and Apple TV
iPhone
a convergence of an Internetenabled smartphone and iPod.
iOS, (formerly iPhone OS)scaled down version of OS X
3.5-inch (89 mm) touch
screen display,
4, 8, or 16 GB of memory,
Bluetooth, and Wi-Fi
iPad
tablet PC
Released on April 3,
2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than 300,000
units on that day and
reaching 500,000 by the
end of the first week.
ICLOUD
June of 2011, Apple
unveiled its new
online storage and
syncing service for
music, photos, files
and software -iCloud
OS X LION
PRESENT HITS
IPHONE 4
IPAD 2
AND LATEST…
iPhone 5 (this October)
iOS5 (Last Year)
NewPad3 (Last Year)
MiniPad
iPhone-low cost version(on lab)
WORK CULTURE
Work Hard, Play Hard
Run Your Own Show
Nurturing Diversity
Culture of Secrecy
COMPETITORS
Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
sony
.
WHERE APPLE STANDS NOW?
THE WORLD’S MOST INNOVATIVE COMPANIES
APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES
WORLD’S MOST REPUTED IT
COMPANIES
Apple
Google
Microsoft
THE CONSUMER ELECTRONICS
INDUSTRY OUTLOOK
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell
LETS HAVE SOME MARKET
ANALYSIS
MARKET SHARE
MARKET PRICE
HOW?
Because Apple thinks Different
from others
THINK DIFFERENT
THINK DIFFERENT
CONCLUSION
For 35 years Apple has been a trend-setter
company able to foresee the future of
domestic computer and consumer
electronics. it will probably continue
during the next decades. because their
strength is the innovation . And they know,
how to ‘think different’.
Apple, go on innovating…..
SWOT ANALYSIS
SWOT analysis (alternately SWOT Matrix) is a strategic planning method
used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and
Threats involved in a project or in a business venture.
Strengths: characteristics of the business, or project team that give it an
advantage over others
Weaknesses (or Limitations): are characteristics that place the team at a
disadvantage relative to others
Opportunities: external chances to improve performance (e.g. make greater
profits) in the environment
Threats: external elements in the environment that could cause trouble for
the business or project
SWOT ANALYSIS
SWOT Analysis
Strengths
•Brand name perception
•Innovation
•Product Diversification with
Attractive designs
•Market share and global expansion
•Increase of retail stores
•Low debt —more maneuverable
Weaknesses
•High pricing
•Non-Compatibility
•Quality Product control
•Short product life-cycle
Opportunities
Threats
•Participating in joint venture
•Enlarging market share in the
industry
•Ease of use
•High level of competition
•High product substitution
•The impact of lasting economic
recession
Strengths
• Brand name perception :
•A strong brand is an essential strength of Apple Inc . Apple brand is always
being imprinted in people's minds as one of the most established and healthy IT
brands worldwide. It has a very loyal set of enthusiastic customers that
advocate the brand.
• Such a powerful loyalty means that Apple not only attracts new customers,
it retains them - they may come back for more products and services from
Apple, and the company also has the opportunity to extend new products to them,
for example the iPod, from Classic to Nano5, to Shuffle, and to Touch .
•It costs far less to keep an existing customer than to lure in a new one.
Strengths
•Innovation: Apple has a strong Research &Development
Department, coming up with stylish designs and continuous new
products like the iPod series.Through its strong heritage of design
excellence coupled with beautiful packaging and backed by brilliant
product promotions and marketing, Apple has built very good and
easy-to-use user interfaces. Apple Inc’s innovation keeps it a
front-runner in electronics.
Weaknesses
•High pricing: Not reducing costs in the same way as
their competitors' means Apple Inc. is outlaying
more of their profits. Over pricing, setting too
high prices for Apple Inc products/services makes
them uncompetitive, which is a major weakness.
•Non-Compatibility : The software of Apple has a NonCompatibility with Non-Apple Products, so the sales
of Apple software is limited by the sales of
hardware.The non-compatibility of Apple Computers
with other operational system makes Apple Computers
more difficult to operate, resulting in the loss of
some potential customers.
Weaknesses
•Quality Product control: Products with early iPods had
faulty batteries, whereby the company offered customers
free battery cases . It was also reported that the Apple
iPod Nano might have a faulty screen. These problems in
quality may directly lead customer to lose confidence
with Apple products.
•Short product life-cycle: The product life cycle of Apple
products are very short for that reasons revenues are
more depend on launch of new products and services. And
Apple receives no profit from resale of preceding goods.
Opportunities
•Participate in joint venture: The ties of apple with other
companies are weak, Apple can form some strategic alliances
and joint ventures to get an opportunity to maximise its
profit and gain new business.
•Enlarging market share in the industry: Compared to its
rivalries such as Dell, Apple has a smaller coverage in the
market share. It’s a good opportunity for Apple to expand
retail stores for customer convenience.Also, the online sales
of electronic products are increasing with rapid speed.
•Ease of use: For certain amount of consumers, the complexity
of using an Apple products has been a major obstacle to buy
it. If downloads are available via a USB cable it will bring
Apple much more business.
Threats
High level of competition: The biggest threat to IT companies
such as Apple is the very high level of competition in the
technology markets. Apple facing strong competition from Dell,
HP, Sony and Toshiba in laptop segment. Apples market share is
far behind from major competitor Microsoft.
High product substitution: There is also a high product
substitution effect in the innovative and fast moving IT
consumables market. So iPod and MP3 rule today, but only
yesterday it was CD, DAT, and Vinyl. Tomorrow's technology
might be completely different. Wireless technologies could
replace the need for a physical music player.
Threats
The long lasting
recession may impact the sales of Apple due to higher prices
of the products and services. Since Apple offers no lowerend alternatives, consumers will switch to other
manufactures in the face of falling incomes.
The impact of lasting economic recession :
Recommendations
•Lowering the cost of products and
maintaining good quality standards
•Forming joint ventures
•Knowledge Management
•More number of retail stores for easy
access
•Continuous innovation to expand
THANK YOU
FOR YOUR
SUPPORT!