S1 Teknik Informatika
Fakultas Ilmu Komputer
Universitas Pembangunan Nasional “Veteran” Jakarta
Lecturer : Bambang Warsuta, S.Kom, M.T.I
bambangwarsuta@gmail.com
E-Commerce
eBusiness Framework, eProducts and eService
eksternal
internal
ebusiness framework
• What is the goal for the company that implemented
Information communication and Technology (ICT)?
• To procure and analyze information on market participants
as well as on existing and potential customers.
• So the company can develop and sell products and services
that are promising.
What is the goal?
• So what the ICT strategic tool to collect all the
information that needed?
• Web-based Information Systems
• Web-base IS allow the development of the market and the
behavior of market participants to be studied and interpreted
• Web-base IS support the design and production of goods and
services
So What?
• The Condition without ICT support  Contrasting
marketplace and market space  digital market
• So the companies must decide upon a business model to
see if and how both the physical and the electronic market
space can be worked.
Component of A Business
Model
• The company strategy must include physical and the
electronic market options in most cases.
• The fundamental questions to consider are to migrate to
the electronic market options :
• how should a promising mix of materials and/or intangible
product parts and services be determine? (to decided)
• how should the appropriate business transactions be carried
out? (to do)
The company strategy
• To creating a business model for electronic business, it is
necessary to clarify the following issues :
•
•
•
•
•
•
Defining products and services.
Defining target customers and sales markets.
Evaluation and selection of suitable business webs.
Organization of business processes.
Price model and methods of payment
Creation of a security policy.
Components of a business
model for eBusiness
• eTorrent has set up the eDVDShop on one of its servers
• the shop multilingual in English and German
• The entire range of goods must therefore be recorded in two
languages and filed with pictures and descriptions in the
shop.
• Using product attributes, it is possible to produce
complex retrieval queries.
Case Study eDVDShop:
Web Presence
Case Study eDVDShop:
Web Presence
•
Don Tapscott is an internationally renowned authority, writer,
consultant and speaker regarding the strategic impact of
information technology on innovation, marketing and talent.
He has authored or co-authored eleven widely read books on
technology in business and society. Don sold his company
New Paradigm in 2007 to nGenera where he is Chairman of
the nGenera Innovation Network. He is Adjunct Professor of
Management at the Joseph L. Rotman School of Management,
University of Toronto.
His upcoming book Grown Up Digital; How the Net
Generation is Changing the World (October 2008) is the
sequel to his landmark 1997 book Growing Up Digital. He
has authored several of the defining business books of the last
decades including Paradigm Shift (1992), The Digital
Economy (1995), Digital Capital (2000), Naked Corporation,
(2002) and Wikinomics (2006). An enthralling, brilliant and
inspiring orator, Don is often described by customers as the
most effective speaker they have ever had.
Classification of Business
Webs According to Tapscott
• Agora (greek) : a public meeting
place where business was
conducted, including trade
• Agora b-web  The agora
business web or b-web is an
electronic marketplace where
buyers and sellers meet in order
to openly negotiate over the
goods offered and their prices.
Agora at Tirus
Agora B-Web
•
Main Characteristic
of Agora
•
•
In an agora there are
no fixed prices; the
prices are negotiated.
 dynamic price
discovery
Providers and buyers
haggle among
themselves over the
price in the exchange
of digital and
material goods and
services
Agora B-Web
• In an agora, the customers or customer groups often
develop into a community.
• The participants of auctions agree to an organized process
involving negotiation, pricing, and distribution of goods.
Agora B-Web
Value contributions for eBay
(an agora)
• Platforms such as eBay put low transaction costs to use: the
customers providers and consumers — perform most of the work and
cover most of the costs and risks.
• Such platforms for trading material and digital goods have the
following advantages:
• No storage costs. The providers store their own products.
• Minimal marketing costs. The providers describe and illustrate their
products on the platform themselves.
• Reduced distribution costs. Buyers and providers regulate dispatch
and payment among themselves.
• Low product liability. Products are auctioned the buyer carries the
risk.
• Low financial risk. The providers authorize the operator of the
exchange platform to collect an auction fee.
Potential benefits of eBay
• A B-web of the aggregator type is a digital supermarket
• It selects suitable products and services from different
producers, decides on the appropriate market segments,
sets prices, and supervises the fulfillment of the
transaction.
Aggregator B-Web
•
•
•
•
The aggregator buys
products and services
according to its own
discretion, and to a
great extent sets the
purchase prices.
It then determines the
selling prices and
discounts for the
assortment of goods.
It also controls the
sale and distribution
of the goods.
An aggregator
combines products
and dictates prices
Aggregator B-Web
The Amazon Aggregator
• Amazon Features :
• Search engine : The customer can find books or CDs with a
simple search procedure and study the different summaries.
• Review : reviews from customers and experts can act as purchase
recommendations.
• Shipment normally takes place free of charge with an order.
• Amazon can make use of its market power when dealing with
publishing houses and negotiate special offers.
• The cataloging of the books and CDs takes place through the
publishing houses themselves.
• Modes of payment to customers such as publishing houses are
specified and accomplished by the aggregator.
The Amazon Aggregator
• Strong negotiation power.
• The aggregator selects the products and estabishes the price.
• Employment of digital advisors.
• Software agents help with search and comparison procedures and advise the
customer.
• Independent product valuation.
• Advantages and disadvantages of products are understood by the customers
and published by the aggregator as a decision making aid.
• Sale stimulation.
• In the digital supermarket, products can be bundled and cross-selling
measures realized.
• Customer saves on shipping costs.
• The aggregator can create incentives by utilizing scale effects and low
transaction costs.
Advantages of an
aggregator B-web
• An integrator does not itself produce services or product
components, but rather works as a context provider.
• Integrator integrates the value contributions of various
content providers such as external developers, parts
suppliers, dealers, solution integrators, operators, and
other partners.
• The integrator controls the organization of the products
and the services and directs the steps toward value
integration.
Integrator B-Web
Different producers
with different
capabilities and
services are combined
into value chains and
directed by the
integrator.
Integrator B-Web
Value integration in the
Cisco b-web
• The success of an integrator therefore depends on good
planning and coordination of the different partners.
• Project management plays an important role in the
process, including the use of knowledge resources.
Integrator consideration
issue
• Customer-oriented solution.
• The customer order comes first, with initial partial payments being
made when the order is placed.
• General contractor.
• The integrator assumes full responsibility for the customer order.
• Formation of a value chain.
• The selection of suppliers, the networking, and appropriate
negotiations are all realized by the integrator.
• Shop production instead of routine production.
• All components are custom-made.
• Project and method knowledge.
• The integrator controls project management and knowledge use.
The advantages of using
an integrator B-web
• The word
“prosumer” has
been created to
express this dual
producer and
consumer role.
• B-webs of the
alliance type
develop on a
voluntary basis,
motivated by a
common need
Alliance B-Web
The value module of the
Linux alliance
• Network formation.
• Partners in an alliance form a network of equal rights.
• Self-organization.
• A few behavioral rules promote collaboration.
• Prosumer.
• The partners are simultaneously producers (supplying creative
products and services) and consumers (demanding solutions).
• Value module.
• Intangible assets are created together.
• Idealized objective.
• Mutual respect, trust, and common value creation form the basis
of the alliance.
Advantages of the
alliance B-web
• A distributor b-web is a distribution network that
transfers material products, intangible products and
services from the producer to the user.
• Distributors fulfill a distribution function, acting (for
example) as a transportion company, electricity provider,
financial service, courier service and postal service,
communications network operator, or logistics company.
Distributor B-Web
• The distribution
network connects
the producer of
products and
services with the
purchaser or
customer.
• It can therefore
consist of a
physical or digital
network and
distribution system.
Basic concept of the
distributor B-web
Value creation with
a distributor, Telecom
Comparison of the main characteristics of
the various types of B-web
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