Corporate Indirect Communications
26th November 2007 – draft 2
1
Corporate Indirect Communications Project
•
Identify Top 1000 UK companies and define the business sectors they operate
in
•
Prioritise Business Sectors in terms of volumes & risk
•
Identify and qualify the most appropriate Trade Associations to communicate
21CN messages to members in priority sectors
•
Also identify and qualify the horizontal Trade Associations across all sectors
that are concerned with telephony; and shortlist them
•
Develop content for all collateral with help of CP expertise, including corporate
specific Q&A and switched-on website additions
•
Gain approval of the key sectors, trade associations and collateral by the
communication working group prior to any contact being made with trade
associations
•
Representatives from Consult21 / switched-on will manage the :
– Priority TAs – phone call and follow up meeting
– Back up TAs – Email/letter with tool kit information (Press Releases/
presentations etc)
2
Progress Report
•
Following a communication working group conference call on 26 Nov
2007, the top 1000 businesses in the UK have been segmented into 9
Business Activity Sectors
•
The most relevant Trade Associations have been initially defined for
each sector – subject to further qualification
•
The top companies in each sector have also been defined – purely
as examples, not to be communicated with
3
Top 1,000 UK companies
1.
2.
3.
4.
5.
6.
7.
8.
9.
Financial
Retail
Industrial & Manufacturing
IT & Telecoms
Utilities
Government, Health & Education
Resellers & Indirect Channels
Security & Alarms
Business Services
TOTAL
200
170
480
30
15
15
50
10
30
1,000
4
1) Financial sector - Banks; Insurance; Investment
• Trade associations
– Financial Services Authority
(Regulator)
– British Bankers Association (BBA)
– Securities Industry & Financial
Markets Association
– Institutional Fund Managers
association
– Association of British Insurers (ABI)
– Life Insurance Association (LIA)
– Finance & Leasing Association
– Building Societies Association (BSA)
– Association of Investment trust Cos
– London Investment Banking Assoc
– Institute of Risk Management
– Consumer Credit Trade Association
– UK payments Association (APACS)
• Top company examples
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Citibank Holdings
HSBC Holdings
UBS Ag
Barclays Bank group
Lloyds TSB plc
Nat West Bank Group
HBOS
The Royal Bank of
Scotland
Aviva
Prudential
Legal & General
Standard Life
Friends Provident
Old Mutual
ICAP
5
2) Retail - Supermarkets, Multiples, Dept. Stores
• Trade associations
– The British Retail Consortium (BRC)
– Institute of Grocery Distribution
– Global - The National Retail
Federation
– Wine & Spirit Trade Association
– The National Pharmacy Association
– Association of the British
Pharmaceutical Industry
– The Federation of Petroleum
Suppliers
– The British Beer & Pub Association
• Top company examples
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Tesco
Sainsbury
Alliance Boots
Debenhams Group
Marks & Spencer
W H Smith
HMV
John Lewis
Kingfisher group
GUS
Wm Morrison Group
IKEA
Argos
Next
6
3) Industrial & Manufacturing (General)
• Industrial and manufacturing trade
associations
– National Microelectronics Institute
(NMI)
– BEAMA (British Electrotechnical &
Allied Manufacturers Association)
– Chemical Industries Association
(CIA)
– British Printing Industries Federation
– Association of Electrical &
Mechanical Trades
– British Cables Association
– Association for Information
Management
• Top company examples
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–
–
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–
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Glaxo Smith Kline
Unilever
Proctor & Gamble
ICI
BAE Systems
British American Tobacco
Astra Zenica
Diagio
SAB Miller
Shell
Imperial Tobacco Group
Cadbury Schweppes
Anglo American
Xstrata
Johnson & Johnson
Kimberly-Clarke
7
3) Industrial & Manufacturing (b. Automotive)
• Automotive trade associations
– Society of Motor
Manufacturers & Traders
(SMMT)
– British Vehicle Rental and
Leasing Association
– Automotive Distribution
Federation
– British Industrial Truck
Association
– The Association of Car Fleet
Operators
• Top company examples
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–
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–
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Ford Europe
Vauxhall (GM UK)
Volkswagen Group UK
Honda Motors
BMW
GNK Plc
Toyota Motor Manufacturing
UK
– Nissan Motors UK
– Renault UK
– Peugeot UK
8
3) Industrial & Manufacturing (c. Transport & aviation)
• Transportation & Aviation Trade
associations
– Confederation of Passenger Transport UK
(Bus, coach, rail, metro operators)
– Association of International Courier and
Express Services
– Railway Industry Association
– Airport Operators Association
– British Air Transport Association
– International Air Transport Association
(IATA- Global)
– Civil Aviation Authority (CAA- Regulator)
– Freight Transport Association (FTA)
– British Ports Association The British
Business and General Aviation
Association
– British Airport Services and Equipment
Association
– International Union of Aviation Insurers
• Top company examples
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Royal Mail Holdings
Carnival Corporation
Network Rail Ltd
Arriva Group
First Group
GNER
English Welsh and
Scottish Rail Holdings
TNT UK Ltd
DHL Ltd
British Airways
American Airlines
Delta – United Airlines
BAA Ltd
BAE Systems
9
3) Industrial & Manufacturing (d. travel & leisure)
• Travel and Leisure sector Trade
Associations
– ABTA (The Association of British
Travel Agents & Tour Operators)
– British Hospitality Associates (Hotels
and Catering)
– Fitness Industry Associates
– Association of Leading Visitor
Attractions
– British Association of Leisure Parks,
Piers and Attractions ltd. (BALPPA)
• Top company examples
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Thomas Cook
Tui Europe Ltd
The Travel House
Camelot group
Tote Bookmakers
Ladbrokes Ltd
Time Warner Ltd
Walt Disney Ltd
ITV Network Ltd
Kuoni Travel Ltd
The BBC
Allied Leisure Holdings
Premier Travel Inns
Hilton Hotels
10
3) Industrial & Manufacturing (e. Construction)
• Construction & property trade
associations
– The Construction Federation
– The National House Builders
Federation
– National Federation of Building
– Construction Industry Council
– Construction Plant-Hire Association
– Construction Equipment Association
– The Construction Products
Association
– The National Association of Estate
Agents
• Top company examples
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Bovis Homes Ltd
Bow Homes Ltd
Wates Group Ltd
Redrow plc
HBG Construction Ltd
Laing O’Rourke
Sir Robert McAlpine
The Miller Group
– Balfour Beatty
– Costain
11
4) IT & Telecoms sector
• Trade associations
– Software Industry Federation
– National Microelectronics Institute
(NMI)
– The United Kingdom IT Association
– British Computer
Society/Communications
Management Association (CMA)
– Federation of Communication
Services (FCS)
– The Federation of the Electronics
Industry
– Entertainment & Leisure Software
Publishers Association
– Computing Suppliers Federation
– Communications & information
technology Association (CITA)
– Wireless Broadband Association
• Top company examples
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Software house Int Inc
Hewlett Packard Ltd
Dell Corporation
Toshiba Info systems
Eds Ltd
Symbol technologies
Computer Sciences UK
SAS Ltd
Cable & Wireless
O2
Vodafone
Orange
T Mobile
Car Phone warehouse
Virgin Media
12
5) Utilities sector
• Trade associations
– Energy Industries Council
– Association of Electricity Producers
(all UK producers of electricity)
– Nuclear Industry Association
– The Renewable Energy Association
– Oil and Gas UK Association
– British Water
– Society of British Gas Industries
• Top company examples
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Centrica Ltd
Npower Ltd
British Energy
Powergen
Edf Energy
Crown Energy
Scottish Power
United Utilities
National Grid
Thames Water Holdings Ltd
Severn Trent water
Drax Group
13
6) Government, Health & Education sector
• Trade associations
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NHS Confederation
British Healthcare Trades Association
Local Government Association
Universities UK
National Association of Head
Teachers
Professional Teachers Association
Association of University
Administrators
Association of University Teachers
Association of Teachers and Lecturers
BCN – British College of Nursing
BMA – British Medical Association
British Health Care
The University & College Union
The University Companies
Association
The British Council
• Top company examples
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NHS
BUPA Ltd
PPP Ltd
General Healthcare
Group
Nuffield Hospitals
CAPIO Healthcare
Westminster Healthcare
The Open University
Learndirect
Pearson Group Plc
QA-IQ
Protocol Group
The Home Office
Ministry of Defence
(MOD)
HM Revenue & Customs
(HMRC)
14
7) Resellers & Indirect Channels sector
• Trade associations
– The Global Technology Distribution
Council ( GTDC)
– Association of Service & Computer
Dealers International (ASCDI)
– Federation of Wholesale Distributors
– The Independent Trade Association
of Computing Specialists
– Electrical Distributors Association
– Federation of Petroleum Suppliers
• Top company examples
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Intel Corporation
Costco Wholesale
Corus Trading
EDF Trading
Makro Wholesale
Alcoa UK Holdings
Tetrapak Holdings
Avanti Comms Group
GFE Electrical
Wholesalers
– YP Electronics
– Compass Group
15
8) Security and Alarms sector
• Trade associations
– The British Security Industries
Association ltd.
– Defence Manufacturers Association
– Joint Security Industry Council
(dealings with govt etc)
– British Locksmiths Association
– International Professional Security
Association
– National Security Inspectorate
• Top company examples
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Group4 Securicor
Chubb UK Ltd
ADT Security Co
Cybertrust
Reliance Security
Global secure Systems
Integralis Ltd
Symantec
Delta Security Ltd
Postini
16
9) Business Services sector
• Trade associations
– Management Consultancies
Association (MCA)
– Institute of Business Advisors
– Association for Conferences & Events
– The Recruitment and Employment
Confederation
– The Advertising association
– The IPA
– The Institute of public Relations
• Top company examples
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Accenture (UK) Ltd
WPP Group
Hays plc
Manpower Group
UCB Celltech
Omnicom
Ernst & Young
Avis Group Europe
World Fuel Services Europe
Rentokil Initial Services
In the Charities and Voluntary sector, there are no examples in the top 1000 companies but for reference, the
key trade associations are the Charities Aid Foundation and The Association of Charitable Foundations (ACF)
17
25 Horizontal Trade associations (across sectors)
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Confederation of British Industry (CBI)
The British Chambers of Commerce
Institute of Directors (IOD)
British Brands Group
British Quality Foundation
British Standards Institute
Health and Safety Commission & Executive
Institute of Practitioners in Advertising
Institute of Scientific & Technical Communications
The Association of Chartered Certified Accountants
Chartered Institute of Management Accountants
Institute of Chartered Accountants
Institute of Management Consultancy
18
25 Horizontal Trade associations (across sectors)
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Internet Services Providers Association
Mail Order Traders Association
Engineering Industries association
Facilities Management Association
Newspaper Publishers Association (NPA)
Professional Computing Association
Periodical Publishers Association
Institute of Public Relations
Public Relations Consultants Association
Quality & Business Standards Alliance
Quality Assurance Association
Quoted Companies Alliance
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Next Steps
Dec 2007
1.
Collate content for materials from CPs
2.
Finalise the collateral requirements
3.
Trade Associations will be further researched to ensure their membership
include the profile of individuals at large Corporates. (primarily IT
directors/managers and Facilities Managers). The size of relevant
membership and their channels of communication with their members and
willingness to engage will also be assessed
Jan 2007 (on approval of the above)
1.
Consult21/switched-on representative commence contact with trade
associations
20