Group Members:
Saira Khalid
F1F14MBBA0001
Sana Riaz
F1F14MBBA0004
Muhammad Fahad Farooqi
F1F14MBBA0007
Farwa Amjad
F1F14MBBA0018
Section:
MBA S1
Introduction:
Japanese based company
In motor business
Motor Cars
Motor Cycles
Power Products
Honda’s Vision
Customers
Satisfaction
Stakeholders
Associates
History :
Founders-----------------------------
Soichiro Honda, Takeo Fujisawa
Founded in --------------------------
1949 as “Honda Motors Co.,”
1St invention (Motor cycle)--------
Model A
Model D
1st invention (Cars)-----------------
“T360 mini pick-up truck” in 1963
(Sports car)--------------------------
“S500” in 1963
Achievement------------------------
“Largest Motorcycle manufacturer” in
1964
Most popular in USA---------------
“Acura” in 1986
First Robot---------------------------
“Asimo” in 2000
Honda Jet----------------------------
Jet engine HA-420 in 2012
Location of Honda Manufacturing:
Competitors:
Honda Motor Cycles:
Mopeds and light
motorcycles
Motorcycles
Scooters
Racing models
Honda Cars:
Honda Cars
Accord
Civic
City
Accord
Hybrid
Civic
Sweden
Crossover
Accord Plugin
Civic Coupe
CR-V
Accord
Sedan
Civic Si
Sedan
CR-Z
Accord
Coupe
Civic Si
Coupe
Insight
Civic HF
Odyssey
Civic Hybrid
Pilot
Civic Natural
Gas
Racing Cars
Honda Power Products:
Generators
Engines
Water pumps
Brush cutters
Robotics
Solar cells
Scooters
Honda Jet
Honda Financial Services:
Honda is providing services to people of United states to facilitate
their buying of Honda products include:
automobiles
sport utility vehicles
minivans
motorcycles
Power sport products
marine engines
power equipment.
Services include:
Honda Leasing
Honda financing
BCG Matrix:
Honda Insurance Limited (HIL)
Segmentation:
Segmentation of Honda Insurance:
Geographical Segmentation:
Punjab: 5S dealers in all cities for almost motor cycles
All 3S dealers for car in 15/22 destinations in Pakistan
Sindh: 5S dealers in all cities for motor cycles
All 3S dealers for car in 4/22 destinations in Pakistan i.e.,
Karachi, Hyderabad, Sukhar, Goth Machhi.
Khyber Pakhtunkha: 5S dealers in all cities for motor cycles
All 3S dealers for car in 2/22 destinations in Pakistan i.e.,
Abbottabad and Peshawar
Balochistan: 5S dealers in all cities for motor cycles
All 3S dealers for car in Quetta, Pakistan
Gender and age based segmentation:
Males and above 15 years of age i.e., 66.6% in total (both males
and females) and males are 67,153,607.
Income/social class based:
For motor cycles: Salaried and businessmen having income of
more than Rs. 50,000 a month
For cars: high class and upper middle class
Any
Any
Qualification:
Religion:
Positioning:
Honda insurance will be positioned as:



Very high prices are not taken.
Considers EFU and like companies as competitors.
Attaining better position in the minds of customers.
Honda Insurance Limited (HIL)
Product Strategy:
Comprehensive physical damage coverage
Collision coverage
Other benefits include:
Accident Forgiveness
Lifetime Repair Guarantee
Roadside Assistance
12-Month Rate Guarantee
Honda Home Care Insurance
PRICING
STRATEGY
Value
Based
Pricing
HONDA MOTOR
HONDA CARS
INSURANCE PLANS
Without Tracker
( PRICES)
HONDA
BIKES
With Tracker (Add
Rs. 2 Lac )
( PRICES)
If Market Price is 15,00,000
( PRICES)
If Market
2,00,000
Full Price Insurance
15,00,000
17,00,000
2,00,000
75% Insurance
11,25,000
13,25,000
1,50,000
50% Insurance
7,50,000
9,25,000
1,00,000
If Market Price is 25,00,000
If Market
1,00,000
Full Price Insurance
25,00,000
27,00,000
1,00,000
75% Insurance
18,75,000
20,75,000
75,000
50% Insurance
12,50,000
14,50,000
50,000
If Market Price is 40,00,000
If Market
80,000
Full Price Insurance
40,00,000
6,00,000
80,000
75% Insurance
30,00,000
5,00,000
60,000
50% Insurance
20,00,000
4,00,000
40,000
Price
is
Price
is
Price
is
Pricing Strategy For Generators:
HONDA
GENERATORS
Full Price
Insurance
75%
Insurance
50%
Insurance
INSURANCE PRICE
MARKET PRICE
5,00,000
5,00,000
3,75,000
2,50,000
3,00,000
3,00,000
2,25,000
1,50,000
1,50,000
1,50,000
1,12,500
75,000
0%
Market Value (100%)
Insured Value ( 70%)
Uninsured Value ( 30%)
30%
70%
In case of theft:
• Responsible for insured amount only
Placement:
For Autos (Cars):
Types of
dealers
1S
Spare parts
2S
Spareparts
3S
Services
Spare parts
Services
Sales
1S
Placement:
For Motor cycles:
3S
Sales dealer
5S
Types of dealers
Installment dealers
SSP
Warranty
Service
Service
Honda Mechanic
Exclusive part
Spare parts
HUMS
(Honda Used
Motorcycle Sellers)
General Parts
Promotion:
TV Advertisement
Websites Advertisement
Social media
PPC Search Engine
Direct Mail
Seminars
People:
Skills
Knowledge
Abilities
Tasks
Process:
Detail enquiry
Proposal Processing
Final Approval
Easy Payment Options
Claim Process:
Physical Evidence:
Internet/Web Pages
Brochures
Business cards
Building and offices
Signage
Financial reports
Financial reports
Honda Insurance Limited (HIL)
Political Condition Analysis:
Political Stability
Regulatory Requirements
Legal Requirements
Economical:
Power crises
War of terrorism
Decline in exports
Tumbling stock market
Losses in business due to terrorism
Social:
Technological:
Honda Insurance Limited (HIL)
The company is principally engaged in providing general insurance
products and services such as
• Fire And Property,
• Marine, Aviation
• Motor Insurance.
• Personal Accident,
• Workmen's Compensation,
• Traveler’s Accident,
• Money,
• Credit Card And Computer Crime Insurance
• Life Insurance
IGI Insurance Company:
• Strong Goodwill.
• AA (Double A) Claims Paying Ability
• Highest rating amongst the local insurance
• Superior customer service
AdamJee Insurance Company:
• Pricing Power
• Innovation Culture
• Financial Leverage
• Cost Advantage
Market share in June 2014
AdamJee
16%
Others
39%
EFU General
26%
Jubilee
Insurance
19%
Overall growth strategies for Honda:
Market Penetration
Market Development
Product Development
Product Diversification