Morale and Welfare
Presentation to CFMWS HQ Staff
Ottawa – 30 September 2013
Commodore Mark B. Watson
DGMWS
Agenda
•
•
•
•
•
Introduction
Organization and background
Vision
Programs, services, and initiatives
You and CFMWS Marketing
2
Defence Team – Morale & Welfare
• Approximately 5,600 “Staff of the Non-Public
Funds, Canadian Forces”
– Number varies due to casual employment,
esp. in summer
– 2,125 full time, 1,066 part time, 2,395 casual
– 40% CAF affiliation (Retired and/or Family)
•
•
•
•
253 Canadian Armed Forces members
153 National Defence public servants
375 at MFRCs (locally employed)
Plus many, many volunteers
3
Defence Team – Morale & Welfare
CFMWS
5,600 to 6,000 Employees
Canadian Coast Guard
4,500
Canadian Security Intelligence Service (CSIS)
3,311
Citi Bank
5,000
Nav Canada
5,000
4
Organizational View
5
NPP Governance
• Full governance assigned to CDS
• Authorities delegated to DGMWS as Managing
Director of NPP
• NPP Board serves as an advisory Board:
–
–
–
–
Provides stakeholder input to CDS
Strategic plans, policies and direction
NPP investments
Approval of audited financial statements
• NPP Board and AFC engagement is key
– NPP is a “Chain of Command” responsibility
6
Operational Funding
$4.27M
(FY 12/13)
7
Scale of Operations
NPP net worth / publicly funded expenditures FY 2012-13
C108 ($28M) Public Funds C134 ($8M)
C109 ($87M)
DCSM
($26M)
Public
Funds
Base/Wing/Reserve Unit
Funds ($79M)
Messes
($25M )
Assistance Fund
CFPAF ($17M )
Central Fund
($123M)
CANEX
($51M)
CANEX 2012-13
Sales: $132M
SISIP FS
($312M)
SISIP FS 2012-13
Revenues: $90M
Total $756M (19.7% Public / 80.3% Non-Public)
My Vision
Make CFMWS one of the strongest military Morale and Welfare
organizations in the Western world by providing programs that
provide widest possible benefits to the greatest number of
serving and former service personnel and their families:
One Community, One Million Strong
9
One Community, One Million Strong
Spouses
Family
5%
Members
5%
Former
Members
43%
Serving
Members
(Reg. & Res.)
10%
Other
authorized
patrons
11%
Dependents
of Former
Members
26%
Serving Members (Reg. & Res.) 130K
Spouses 69K
Family Members 75K
Former Members 595K
Dependents of Former Members 350K
Other authorized patrons 150K
> 1 MILLION
10
PSP
Sports
•
•
•
•
•
•
20,000
91
18
14
210
115
Intersection sport competitors
Regional competitions – 3,500+ competitors
National competitions – 1,800 competitors
CF CISM teams
Individual CISM athletes
CF athletic trainers
Recreation
•
•
•
•
•
•
400,000
42,000
700
325
100
33
Annual registrations in recreation programs
Recreation memberships
Different types of recreation programs
DND facilities involved
Special events – 60,000 in attendance
Community Gateway Web sites – 139,000 hits monthly
11
PSP Specialty Interest Activities
Access to:
• Golf: 15 locations across Canada
Borden, Cold Lake, Comox, Esquimalt, Greenwood, Halifax, Kingston, Oromocto,
Ottawa, Petawawa, Edmonton, Shilo, Trenton, Valcartier, Winnipeg
and 6 social clubs using civilian courses:
Chilliwack, Gander, Goose Bay, Moose Jaw, St-Jean, Suffield
• Marinas and Sailing: 8 locations
Comox, Esquimalt, Halifax, Kingston, Petawawa,
St. Jean, Toronto, Trenton
• Campgrounds & Cabins: 5 locations
Comox, Greenwood, Halifax, North Bay, Petawawa
12
PSP Specialty Interest Activities
Access to:
• Rod and Gun Clubs: 7 locations across Canada
Borden, Dundurn, Greenwood, Ottawa, Meaford, Shilo, Valcartier
• Horseback Riding: 4 locations across Canada
Cold Lake, Edmonton, Dundurn, Wainwright
• Curling: 7 locations across Canada
Cold Lake, Edmonton, Gagetown, Greenwood, Halifax, Kingston, Montreal
• Skeet Shooting: 5 locations across Canada
Edmonton, North Bay, Petawawa, Shilo, St-Jean
www.cfmws.com/en/AboutUs/PSP/specialtyinterest
13
Commercial Services
SISIP Financial Services
2012 Results – Programs and Services:
•
140,560 lives insured under the Life Insurance plans with $28.6B in coverage
and $41.3M paid to beneficiaries
•
93,600 CF members protected under the Long Term Disability plan with
$106.6M paid out in benefits when combined with the Vocational
Rehabilitation Program
•
8,329 Financial Counselling appointments held
•
7,153 Financial Planning clients with $232M invested
•
3,379 CFGroupRSP clients with $117M invested
•
5,631 CF members educated under the Personal Financial
Management course
14
Commercial Services
SISIP Financial Services
Financial Planning
•
Service is provided by a Certified Financial Planner (Pl. Fin. in Quebec)
•
Budgeting and goals, including advice on lump sum amounts, investment choices and
portfolio management
•
Pre-authorized investments can be as little as $25/month
•
RESP, RRSP, and TFSA available
•
Tax planning and asset allocation
•
Retirement and release projections
Canadian Forces Group Retirement Service Plan (CFGroupRSP)
•
A "do-it-yourself" online retirement savings plan and investment services
Financial Counselling
•
Remedial assistance for financial distress and emergencies (includes budgeting and debt
repayment)
•
Access to loans and grants from the Canadian Forces Personnel Assistance Fund (CFPAF)
and other SOT programs
15
Commercial Services
SISIP Financial Services
Comparative costs:
SISIP Financial Services
Industry Standard
Financial Planning
(No commission – fee for service
based)
• $6 - $12/month (depending
on rank)
• Unlimited hours of service
• Includes one free income tax
return
• Approximately $100/hour 1 or 1%
- 3% of assets under
management2
• $59 for one basic income tax
return3
Financial Counselling
(Confidential)
Free
• Approximately $1204 / session or
enrollment
• Fee of 15% of total debt +
monthly charge of $50 +
cancellation fee5
Insurance
($100,000 in coverage / 25 year
old male / non-smoker)
$6/month
• Varies $11 - $13 /month6
1
CBC News (April 2012) / MoneySense Magazine (October 2012)
2
moneysense.ca – Where to find a fee-only Financial Planner
3
H&R Block
4
Credit Canada
5
debtfreesolutions.ca – Consumer Credit Counselling sample
contract
6
Compulife Software Inc.
16
Commercial Services
SISIP Financial Services
Life insurance plan advantages:
Industry Standard
SISIP Financial Services
No exclusion for war risk
May be excluded or declined
No exclusions for dangerous occupations, hobbies,
volunteer activities and/or sports
Some or all may be excluded or increase in
premium
Less stringent medical underwriting
Lengthy medical required
No medical required to convert insurance after release
(If done within 60 days of release)
Not available
Includes coverage for Accidental Dismemberment
Cost to purchase
Free coverage for Dependent Life of $10,000
Cost to purchase
17
Commercial Services
SISIP Financial Services
Re-Insurance:
• The sharing of risk among several companies that
specialize in high risk insurance protection.
• Required to guarantee the payment of claims under SISIP
FS Life Insurance plans, even if someone dies while
serving in a Theatre of Operations.
• Net re-insurance costs and death claims from 2007-2011:
12.2 M per year.
18
Commercial Services
CANEX / NATEX
Programs:
• The Personal Home & Auto Insurance
− Home: Coverage that fits your way of life. All policies include $5K coverage for
military kit; $3K coverage for personal belongings while deployed outside
Canada. Military Renters policy for DND controlled quarters, Identity Theft
Assistance, Burglar Alarm Discount also available
− Auto: Accident-Free Protection, Loyalty Savings (up to 7%), Winter Tire Discount
(5% off premium), Students Rates, RV’s and more
− Portability: If you should move, be transferred or retire within Canada
• Home Heating Oil Rebate Program
− If home heated by oil, save on regular delivered price of home heating oil.
− Example of savings - In Halifax, participants have saved up to 8 cents per litre
for the last six years; average of $1,500 in savings.
19
Commercial Services
CANEX / NATEX
• No Interest Credit Plan
− 12, 24 or 36 month plans. Plus no money down, not even the taxes.
− 12 month payment plan: no hidden handling or administration fees
(24 months: 2% ; 36 months: 3%)
• Club XTra Loyalty Program
− Present your card and earn points for every eligible $1 purchased.
− Twice a year, gift certificates are issued to Club XTra member for the value of
the points accumulated (e.g. $5 for 5,000 points).
− Club XTra will be replaced by new CANEX Rewards program, to be launched in
conjunction with the CFOne card this fall.
National vendor partnerships:
•
OK Tire
•
Tim Hortons
•
Andrei Master Tailor
•
Aramark (food services)
•
Subway
20
Commercial Services
Initiatives:
CANEX / NATEX
• Online Sales and Marketing
− Developing an online e-retailing strategy
to augment existing store operations
• Elite line of clothing and
accoutrement
− Developing a consolidated and centralized retail
offering in-store and online of CF memorabilia,
clothing & accoutrements
− A selection of quality casual/performance clothing
and merchandise (e.g. - tie bars, cufflinks, lapel pins,
watches, wine decanter, etc) branded with military crests/logos.
− Available soon: New design RCN and RCAF windbreakers
21
DCSM / JPSU
JPSU Mission
Through an integrated and individual-centric service delivery
model, to ensure the coordination and facilitation of
standardized, high quality, consistent personal and
administrative support during all phases of recovery,
rehabilitation, and reintegration on return to service or
transition following release, for all injured and ill Canadian
Armed Forces personnel and former personnel, their families
and the families of the deceased.
22
DCSM / JPSU
Integrated Personnel Support Centres
and Satellites
• 33 locations across Canada
• Personnel support through multi-disciplinary staff and
linkages to VAC, SISIP, PSP, MFRC and Base/Wing agencies
• Responsive to Commanding Officers
23
DCSM / JPSU
Services
Return to Work Program
• In 2012, 1,974 personnel participated in the Return To Work
program
• 26% of them returned to full-time duty, while 47% moved to
transition. 27% remained on RTW.
Casualty Administration and Advocacy
• Home adaptations/special needs equipment, Vehicle
adaptations, Home assistance
• Assistance through Funds
24
DCSM / JPSU
Services
Peer Support
•
•
•
•
Operational Stress Injury Social Support (OSISS)
Soldier On
Injured Soldier Network
Helping Others by Providing Empathy (HOPE)
Outreach & Education
• Average 100 briefings a month across the country
• Training of approx 1,100 Designated Assistants per year
25
DCSM / JPSU
Personnel currently being tracked by JPSU
Posted to JPSU
Supported by JPSU
(but not posted)
1,800
3,500
Total
5,300
26
DCSM Transition
Activities & Initiatives
• National Coordination of all Career Transition activities:
–
–
–
–
–
•
Second Career Assistance Network seminars,
Medical seminars, Long Term Planning seminars
Career Transition Workshops
Transition support and programs specific to ill & injured,
Publications/tools that support transition counselling.
Liaise with other organizations: VAC, HRSDC, PS Commission, SISIP-LTD & VRP,
Industry, Academia, Accreditation bodies and others.
Canada Company – Military Employment Transition (MET) Program
A one-stop-web-portal for all things related to transition for serving and
retired military members. Serving as a bridge between business and
community leaders and the CAF. Includes Corporate Canada employers,
Entrepreneurship, Education and Franchising opportunities. 84 Military
Friendly employers, such as Amazon, BMO Financial Group, CN, Coca-Cola
Canada, Royal Bank of Canada, Shell Canada, Sobeys Inc., Suncor Energy, Etc.
27
DCSM Transition
Initiatives and Services
•
Prince’s Charities-Operation Entrepreneur: Based In Business (BIB) with Memorial
University, Enactus and Canadian Youth Business Foundation
•
Prospect: Forces @ Work: Sustainable Job Placement Pilot Project
•
H2H: Helmets to Hardhats
•
Association of Canadian Community Colleges (ACCC)
•
The Canadian Franchise Association: Military Veterans Program
•
Forum for International Trade Training (FITT)
In addition to previously mentioned programs and services, the following
are specifically for ill and injured members of the Reg and Res force:
•
Vocational Rehabilitation Program-Serving Members (VRPSM)
•
Priority Hiring-Public Service
•
Integrated Transition Plan
28
Military Family Services
Enabling a mission-ready Force by addressing the issues faced by CAF
members and their families that result from military service.
Military Family Services manages:
• Military Family Services Program, including funding and oversight
of Military Family Resource Centres
• Dependant Education Management, who manages the education
compensation and benefits requirements of military members
with dependant children.
• Quality of Life issues that arise and affect military families as a
result of conditions of service of serving CAF personnel
29
Military Family Services
ACCESS TO SERVICES:
Military Family Resource Centres – On Base, In Person
• 32 in Canada, 7 sites in the United States, 4 in Europe
• Third party, independent organization located on Bases/Wings or
through outreach programs
• Provide services in both official languages in accordance with the
need of the local community.
Family Information Line – Informed, Connected and Supported
• 1-800-866-4546 – Now 24/7 service
• Bilingual, information and supportive counselling
www.FamilyForce.ca – For and about Canadian military families
• A portal to all MFRCs for local information
• Useful general information of interest to all Canadian military families
30
Military Family Services
BY THE NUMBERS:
FamilyForce
In 2012, 328,062 visits to the FamilyForce site, and there were 196,832 total unique visitors.
Family Information Line (FIL)
In 2012, 1620 calls were made to the FIL (as well as 4760 calls to the automated system that
has deployment information).
FIL Stats (1 Jan to 30 June 2013)
Total contacts: 713
355 calls and 358 emails (follow up calls/emails to each contact not included)
Contacts per issue type:
1.
2.
3.
4.
5.
CAF family related: 21%
Military related: 16%
Veteran related: 14%
MFRC: 6%
Mental health: 5%
31
Support Our Troops Program
Support Our Troops Fund is an umbrella for the following:
• Military Families Fund − linked to conditions of service
− $4M dispersed to >1,000 members/families
− $5K per incident at local level
• Soldier On Fund − contributes to a healthy, active lifestyle
− $1.1M dispersed to 630 members/families
− Funded a wide range of programs
• Hospital Comforts Fund − basic amenities for hospitalized members
− $85K dispersed annually to >300 members
• Op Santa Claus − gift for deployed members over holidays
− Gifts delivered to 1,600 members
$13M has been received since 2006 from:
• Personal contributions to SOT Fund
• Proceeds from third party events
• Contributions from external charities/foundations
32
Support Our Troops Program
Examples:
•
Army Run: Generated almost $500K in funds for the MFF
and Soldier On during the past 2 years.
•
Graham Group Charity Golf Tournament: Golf tournament held in 2011 and 2012,
generated almost $100K for the MFF
•
Royal Canadian Mint – Highway of Heroes Collector Coin: Operated two coin
Campaigns to highlight the CAF and the sacrifices of military members and their
families, collectively generated $200K for the MFF.
•
Honourable PM Stephen Harper – History of Hockey book:
To be released Fall 2013, all proceeds to MFF.
•
Winnipeg Jets True North Foundation: Will donate $75K to the MFF/Soldier On
yearly for the next 10 years.
•
Sears: 7 year relationship, annual donation of $10K to the Hospital Comforts Fund
(under the SOT Fund umbrella).
33
Soldier On Fund
• Supports former and currently serving members with a visible or
non-visible injury/illness to adopt an active lifestyle through sport
and recreation
• Over $1.1M has been disbursed to provide access to equipment,
training and events allowing participants to:
– learn a new sport such as skiing, horseback riding, fly fishing, and kayaking;
– train with and compete against soldiers with similar injuries and illnesses from
other nations; and
– push their physical and mental limits through participation in regional and
national sporting events.
• $2.4M has been raised by donations from Canadians, corporations
and other organizations
34
Soldier On Participation
630 Total members supported by Soldier On
600
500
400
300
200
100
0
07/09
09/10
10/11
New participants
11/12
12/13
Accumulative Total
As of 1 Apr 13
35
Soldier On Demographics
26%
62%
12%
Region
NS/NFLD
NB/PEI
QC
S ON
E ON
Prairies
AB/NC
Pacific
Total
Officer
9
3
8
2
7
3
7
5
44
NCM
71
28
103
20
126
29
90
42
509
Army
RCN
RCAF
Retired
5
9
14
5
20
8
7
9
77
• 86% Serving
• 14% Retired
Total
85
40
125
27
153
40
104
56
630
As of 1 Apr 13
36
Soldier On
Canada Army Run
Ottawa, ON
20-23 Sep 13
As of 01 July 2013
Soldier On Golf
St. Andrew’s, Scotland
16-19 Jul 13
Soldier On Aquatics Camp
Ottawa, ON
21-27 Jul 13
RCN 10K
Halifax, NS
18 Aug 13
Soldier On Golf Camp
Victoria, BC
08-14 Sep 13
Nijmegen Marches
Netherlands
16-19 Jul 13
Saddle Up Soldier On V
Toronto, ON
7-11 Oct 13
CISM Athletics
Germany
9-16 Sep 13
News:
• Five Soldier On members successfully participated in the UK Help for Heroes Big Battlefield Bike Ride in UK/France
• Eight Soldier On members will participate in the Nijmegen Marches for the second consecutive year
• Maj Shelley Colter finished 8th in the World Powerlifting Championships finishing in 8th place.
• Capt Christian Maranda will represent Canada at the World ParaCanoe/Kayak Championship in Poland, August 2013.
37
Canadian Forces Personnel
Assistance Fund
Offers financial assistance in the form of low interest loans
and/or grants through the following programs:
Minor Disbursement Program ($33K to 194 members)*
• Grants up to $200 (on a once per lifetime basis) to relieve temporary distress or to promote
well-being.
• Accessed through a helping agent such as: the Chaplain, Social Work Officer, Military Family
Resource Centre personnel, SISIP Financial Counselor, Veteran Affairs Canada.
Education Assistance Loan Program ($1.9M to 476 members)*
• Established to assist eligible serving members, former members and their recognized
independents to obtain a post-secondary education (full-time studies).
• Loans range from $1,200 to $4,000 per year to a lifetime maximum of $16,000 per student
are available.
*data based on calendar year 2012
38
Canadian Forces Personnel
Assistance Fund
Self Improvement Loan Program ($7.5M to 2,208 members)*
• Financial assistance through small loans to assist in emergency situations such as:
compassionate travel, urgent home and car repairs, minor renovation projects,
prevent financial distress situations, household purchases, education, etc.
• Loans are available from $1,000 to $5,000 in increments of $500. The maximum
Financial Distress Program ($1.1M to 154 members)*
• Grants and loans when warranted by distress or other qualifying circumstances. The
lifetime maximum for assistance is $5,000 for a grant and $25,000 for a loan.
• Access to the fund is normally through an agent of the fund, Veteran
Affairs Canada, SISIP Financial Counsellors or designated Base/Wing
Program Administrators
• Eligibility to make an application does not guarantee approval
• Each request adjudicated against specific criteria before a decision is
rendered
*data based on calendar year 2012
39
SOT Summer Camps
• The SOT Summer Camps provide an opportunity for children
of military families to escape from the stressors of military
life, with priority given to children of deployed personnel.
• In summer 2013, more than 400 children of military members
enjoyed a complimentary week at Camp Maple Leaf and
Muskoka Woods.
• The Military Families Fund, Canada Company and personal
donations have unwritten the cost of camp registrations.
40
Vacations for Veterans Program
• Launched in January 2012
• Program is available to CAF members (former and currently
serving) who have sustained an injury or illness while serving
in a Special Duty Area/Operation and who are in receipt of a
VAC benefit as a result
• Eligible members may apply for 1-week of accommodation at
one of Shell Vacations Club’s 26 properties in Canada, the US
and Mexico
• More than 100 CAF members/families have benefited from
this program
41
PSP – DFIT.CA
Fitness training DFIT.CA
• Launched 11 Oct 2012
• Focus on fitness required
for operations
• Over 20 000 CAF
personnel registered
42
PSP – Project FORCE Tests
•
Current CF EXPRES remains valid for evaluation
– No EXEMPTIONS will be awarded pass 31 Mar 13
•
New CF fitness test – Training Objective/familiarization – Valid if achieve the
standard.
•
Members must schedule a trial of the new test
•
CANFORGEN 038/13 CDS 015/13 041728Z MAR 13 promulgate direction
•
Ongoing data collection to measure adverse impact
•
Spirit of the policy remains the same (failures, remedial PT, administrative
action, merit boards, other implication, etc).
1 April 2014 – new CF fitness test
• New DAOD 5023-2 in place
• New incentive program
Visit: www.cfmws.com/forceprogram
43
NPP Outreach
• SOT programs / funds attracting significant contributions
from Canadians
– Individual donations of dollars and products / services
– Proceeds from third party events
– Contributions from events / campaigns held by charitable organizations
• e.g.: True Patriot Love, Canada Company and Wounded Warrior
• As number and complexity of events increases
– There are greater demands for DND/CF Support
– There is little adherence to policy provisions and
– There are diminishing efforts to align with CF priorities
• Some external organizations competing with internal
NPP “charities”
44
Canadian Defence
Community Banking
Key relationship with BMO Bank of Montreal
•
•
•
•
•
Personal Banking
Mortgage Plans
ABM/ATM
SOT MasterCard
Sponsorship – National and Local Programs
45
CF Appreciation Program
• Official discount program of the CF
• Over 40,000 CF Appreciation Program cards issued
• Members can save at more than 26,000 locations locally,
nationally and worldwide
• Categories: Accommodations, Attractions, Entertainment,
Dining, Recreation, Services, Shops, Travel & Transportation
Visit: www.cfappreciation.ca
46
CF Appreciation Program
CF R&R Club:
• linked to US Armed Forces Vacation
Club
• linked to Gov Rewards and
International Cruise and Excursions
• Access to 3,500 accommodations in
80 Countries starting at $369 USD
per week
• Access to cruise lines, airlines, and
3,000 US Golf Courses at
guaranteed low prices.
47
CF Appreciation Program
CF R&R Club – Examples:
Silver Lake Resort,
Kissimmee, Florida
7 nights/$369 USD
Barnsdale Country Club
Rutland, England
7 nights/$369 USD
Wyndham Ka'eo Kai
Kauai, Hawaii
7 nights/$369 USD
Visit: www.cfappreciation.ca
48
CFOne Card
• Confirms that an individual is a member of our
One Community – One Million Strong
• Provides access to MW programs, services and facilities
Multi-phased approach
• Phase 1: (Fall 2013) will launch with access to the CANEX
Loyalty Program and CF Appreciation Program
• Future Phases: expanded to include access to PSP recreation
services; administration of Mess fees, access to clubs and
activities, as well as other MW services.
49
My FY 13/14 Priorities
• Marketing
• Employee Engagement
• Profitability / Diversification
50
You and CFMWS Marketing
• You are the backbone of MWS operations
• As service providers, you have a large impact on the
quality of our service delivery and CFMWS’s ability to
create loyalty
• You are the point of interface with the broader
community of beneficiaries, and can signicantly influence
our other market segments
You play a VITAL role in CFMWS marketing efforts
51
Effective Marketing
• To be an effective “marketer” for CFMWS, you must
be empowered with knowledge about our business
lines that stretch well beyond your individual
programs and services
• The info that is in this brief has been provided by
me to VAC Senior Management, DGMPRA, CDS,
Army Reserve CTC, Army Council, RCMP, Naval
Board, CFLC, RCNBF, MPCC, etc.
• It’s important for you to know about what I’ve been
telling others concerning our business
52
Marketing Group – Role
The Marketing Group ensures alignment with
the corporate marketing strategy and
facilitates cross-divisional coordination in
marketing CFMWS products and services to all
members, former members and their families.
53
Marketing Group – Tasks
• Maintain on-going situational awareness of major CFMWS
events and assist in ensuring cross-participation amongst
Divisions where it is appropriate to do so
• Assist in the execution of the CFMWS Marketing Plan
• Collaborate in the preparation of corporate marketing and
communication policies
• Collaborate in the implementation of the CFMWS website
convergence plan
• Assist in maintaining currency of content of the CFMWS
marketing presentations
54
Marketing Group – Members
Chair: Steve Fash (COS)
Members:
• Todd Kealey, Jen Seipp, Christine Meyer, •
Pascale Lalonde (Comms)
•
• Jacques Croizet (CANEX)
•
• Nancy Branco (Corporate Outreach)
•
• François Bak (DCSM)
•
• Sarah Myrer (Finance)
•
• Guylaine Doucet (HR)
•
Paul Dale (IM/IT)
Julie Leblanc (MFS)
Vanessa Peppley (PSP)
Joyce Sharp (SISIP FS)
Greg Lagacé (Soldier On)
Julie Boucher (Translation)
Michèle Tremblay (PAO)
55
Summary
• Marketing is my #1 priority for this year
• You are our best “marketers”
• If you have ideas, speak with your divisional
marketing representant (Marketing Group
members)
56
Questions?
57