As businesses grow, its owners begin to have
new ideas that can help maintain their new
standard and also improve the productivity of
their companies. These ideas can be
marketed publically through these options;
1. Reaching more people with the same
message
2. Reaching different people with a new
message.
Option 1 can be related to the Hub and Spoke
model.
The hub and spoke model is a system of
connections arranged like a chariot wheel, in
which all spokes are connected to the hub at
the center.
The spoke are
access and
communication
channels eg.social
medias
HUB
The hub is the
home base of
your company
e.g. website
The hub is a home base usually your main
website where you intend to drive new
visitors, prospects and customers. The core
functions of the Hub are to provide
leadership, resources, strategic planning and
other information about your company to your
potential clients and customers.
The spokes also known as the outposts are all
other places where you spend time such as
social networking sites, networking events
among others. The main purpose of the
spokes is to support the home base( hub).
The Spoke component of this model builds
capacity for service provision in the
community.
The hub(website) is mostly owned and
managed by you whilst the spokes(social
medias) are usually owned by someone
else.
The hub and spoke model is one of the
effective ways to actualize and market
your ideas to your prospects and
customers with less cost effect.
Globiztec Consultants is a management consult, IT audit and technology
service firm that specializes in:
 Website design,
 Logo design,
 Business plan development
 Marketing strategy
 Information security strategy
 Application Development
 Database development and other IT services.
Contact us on
A- Adabraka near Melcom or adjacent Police Station.
T - +233 342290497 / +233 542926819
E - info@globiztec.com W - www.globiztec.com
Thank you