Financial Analysis FINANCIAL ANALYSIS About The Company ZARA, a Spanish brand was set up in 1975 in A Coruña, Spain by Amancio Ortega. In 1985, Amancio has set up Inditex and brought ZARA and seven other retail lines under the roof of Inditex. ZARA, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA HOME and Uterqüe are the eight retail lines under the group Inditex. ZARA is the major contributor of sale to Inditex. It contributes as much as 64.8% to the total sales of Inditex. The group's success and its unique business model, based on innovation and flexibility, have made Inditex one of the biggest fashion retailers in the world. Due to the research limitations we can’t get the complete financial data of ZARA as the company is not listed. Hence we’ll be analysing its parent company’s financial data as ZARA is the major contributor to the sale and profits of the company Inditex. Inditex is a company that is an amazing combination of core values and hard work and dedication. This combination is the prime asset of the company on the basis of which the group claims to continuously provide the quality of work by imbibing the combination of core values and hard work in to the new employees who join the company. By 2011, the family of Inditex comprised of 110,000 employees which increased by 10,000 employees. Inditex has spread its presence in to 82 markets across the five continents around the globe. It opened its inaugural stores in Australia, Africa, Taiwan and Azerbaijan. Inditex has 5527 stores by the end of financial year 2011. 483 stores have increased in the year 2011. ZARA had 1830 stores on the whole by the end of the financial year 2011. Around 113 new stores of ZARA were opened in the year 2011. This means that the commercial area has increased by 250,000 square metres, with the result that on 31st January 2012, it amounted to more than 2,800,000 square metres. In the same way growth is seen in the headquarters where the design, creation and production development centres as well as the bulk of in-house manufacture and logistic activities are situated. The headquarters and corporate head office were to be extended by 70,000 sq.m. Logistic platforms were also extended which lead to substantial increase of jobs. The group was also expanding on its online platforms like the other retail chains. The group has enabled its presence in European countries. ZARA has also entered the US and Japanese online 1 Financial Analysis markets along with the European markets. This expansion will continue till the group acquires its presence in all the online markets in reality. Inditex has started a new strategic environmental plan called sustainable Inditex 2011-2015. The key point of the new plan is to put up Eco-efficient stores. Group plans to build and design new outlets which perform at highest efficiency standards, efficiency rational consumption as well as the use of certified environmental-friendly materials, smart water and card board recycling process and waste sorting. Social responsibility is another key point of the group’s philosophy. The group is in thought of implementing this new strategy in its entire stores worldwide by 2020. As mentioned earlier the group Inditex is build upon core values, principle and hard work and discipline, its employees has accepted two of the core principles without a question. They are: (i) zero tolerance of breaches of its code of conduct & (ii) empowerment of its teams to improve conditions throughout the supply chain, articulated in a clear commitment to gradual enhancement of social conditions and the creation of jobs and social wealth. Not all but a few lines of group use 100% organic cotton. Animal skin and hair (fur) is a strict no. Inditex is collaborating with several programmes such as BCI (Better Cotton Initiative), LWG (Leather Working Group), The CEO Water Mandate, Textile Exchange as part of its strategy sustainable Inditex. Corporate Governance Good corporate governance refers to the administrators and managers responsible for governance acting diligently, ethically and transparently in performing their functions. Corporate Governance Regulations Of Inditex “They consist of: — Social Statutes, approved by the General Shareholders’ Meeting in July 2000, with various subsequent modifications, the most recent having been approved by the General meeting held 19 July 2011. — Regulations for the General Shareholders’ Meeting approved by this body at its 18 July 2003 meeting and modified at General Meetings in subsequent years. The most recent modification of this regulation was approved at the General Meeting held 19 July 2011. 2 Financial Analysis — Regulations for the Board of Directors, approved by the Board of Directors in July 2000. After various modifications, the most recent was approved by this body at its 13 July 2010 meeting. — Internal Regulations for Conduct for Inditex and its company group with regard to subjects related to the Securities Markets, approved by the Board of Directors in July 2000; it was written at the Board of Directors meeting held 13 June 2006. — Internal Code of Conduct and Code of Conduct for Inditex External Manufacturers and Suppliers, approved by the Board of Directors on 23 February 2001, the latter being rewritten at the meeting of the 17 July 2007. — Internal Directive on Responsible Staff Practices for the Inditex Group, approved by the Board of Directors on 13 June 2006. During 2011, Inditex has continued with practical application and consolidation of the changes made to the above-mentioned standard so as to adapt it to the Unified Code of Good Governance, maintaining nearly complete compliance with recommendations of the cited Code.”(Inditex Annual Report, 2011) Inditex corporate governance is carried out through the following institutional and operational bodies and mechanisms: There are six corporate governance bodies namely The General Shareholders Meeting, The Board of Directors, The Audit and Control Committee, The Regulatory Compliance Committee and Management and The Ethics Committee. There must be transparency and information for the good governance which is maintained by Inditex. 3 Financial Analysis FINANCIALS The below table shows the net sales, cost of goods sold, gross profit and net profit. All these are supposed to be increasing every financial year. year 2009 2010 2011 11084 12527 13793 4756 5105 5612 6328 7422 8180 1322 1741 1946 ratio Net Sales (mn €) COGS (mn €) Gross Profit (mn €) Net profit (mn €) Table 1.1 Sales, COGS & Profits 14000 In Million Euros 12000 10000 8000 6000 4000 2000 0 2009 Net Sales 11084 COGS 4756 Gross Profit 6328 Net profit 1322 2010 12527 5105 7422 1741 2011 13793 5612 8180 1946 Graph 1.1 All the values above are in million Euros. 4 Financial Analysis GROWTH The growth ratios enable us to understand the overall growth of the company. Here I’ve taken growth figures of 3 consecutive financial years. The determination of any growth ratio is done by the following procedure. [value of present year – value of previous year] Growth (%) = ---------------------------------------------------------- X 100 Value of previous year The below table shows the sales growth, profitability growth, assets growth and debt growth. The sales, profitability and assets growth should always be positively increasing. This shows that the company is doing well. The debt growth must be negative because the debt growth should decrease for the company to run profitabily. year 2009 2010 2011 Sales Growth 6.16% 13.39% 10.11% profitability 4.75% 31.69% 11.77% Assets Growth 6.87% 7.17% 17.88% Debt Growth -81.99% -83.81% -82.50% ratio growth Table 1.2 The below graph clearly depicts the growth for previous three years. The sale growth has been increasing positively. In 2011, there has been 10.11% growth in sales. Even the profitability growth has increased by 11.77% in the year 2011. The profitability growth for the year 2010 was 31.69%. Due to this the huge reinvestment of capital in business was possible. As a result the assets growth in the year 2011 has increased by 17.88%. The debt growth is in negatives i.e. -82.50%. All these clearly show that the company has been doing 5 Financial Analysis well in the previous year and is expected to do well in future also. Increased sales and assets and decreased debt shows that the financial condition of the company is good. Growth 40.00% 20.00% 0.00% -20.00% -40.00% Sales profitability Growth growth Assets Growth -60.00% 2009 Debt Growth 2010 2011 -80.00% -100.00% Graph 1.2 6 Financial Analysis PROFITABILITY RATIOS The gross profit ratio must be as high as it can recover the fixed and marketing expenses. The higher the Gross Profit Ratio, the better, as that reveals the company is doing well. Similarly the Net Profit Ratio must also be higher. The standard range that is considered for Operating Profit Ratio is from 75% -80%. Hence even this ratio must be high for the benefit of the company. ROA: The higher the percentage, the better, because that means the company is doing a good job using its assets to generate sales. ROE: The higher the percentage, the better, as it shows that the company is doing a good job using the investors’ money. ROI: The higher the percentage, the better, as it shows that the invested money is being utilized efficiently. Profitability Ratios Operating Ratio ROI ROA ROE Net Profit Ratio Gross Profit Ratio 0.00% 20.00% 2011 40.00% 2010 60.00% 80.00% 2009 Graph 1.3 The above graph shows the profitability ratios of last three years. And below is the table presenting the values for the various profitability ratio for past three years. The values show that the Gross Profit Ratio has increased till 2010 and has a sudden fall in 2011. This is not a good sign for the company. The below might be the reasons for the decrease of Gross Profit ratio: Decrease in the selling price of goods, without corresponding decrease in the cost of goods sold. Increase in the cost of goods sold without any increase in selling price. Unfavourable purchasing or mark-up policies. Inability of management to improve sales volume, or omission of sales. 7 Financial Analysis year 2009 2010 2011 57.09% 59.24% 40.96% 11.93% 13.89% 14.10% ROE 27% 32.41% 30.29% ROA 16% 20.88% 19.80% ROI 26.40% 32.17% 30.26% Operating 78.56% 76.29% 76.36% ratio Gross Profit Ratio Net Profit Ratio Ratio Table 1.3 Over valuation of opening stock or under valuation of closing stock. The Net Profit Ratio has been increasing gradually through the years. ROE and ROI were more or less the same and have been increasing. That is a good sign for the company’s efficiency. Whereas, ROA has increased in the year 2010 but has decreased in 2011. But the decrease is very less. Hence it can be treated as almost constant in 2010 &2011. Therefore it is a positive sign for the company. The operating profit ratio is lying in the standard range of 75% - 80%. Therefore, on the whole the company is doing well. 8 Financial Analysis LIQUDITY RATIOS The liquidity ratios include the Current Ratio and the Quick Ratio. The Current Ratio indicates company's ability to pay its debt over its business cycle. It must be ideally 2:1. The higher the ratio, the more capable the company is to pay its obligations. The Quick Ratio indicates company's short-term liquidity, i.e. the company’s ability to use its quick assets to pay its current liabilities. The ideal ratio must be 1:1. A quick ratio higher than 1:1 indicates that the business can meet its current financial obligations with the available quick funds on hand. A quick ratio lower than 1:1 may indicate that the company relies too much on inventory or other assets to pay its short-term liabilities. YEAR 2009 2010 2011 1.365 1.71 1.94 RATIO Current Ratio Times Times Times 0.923 Quick Ratio 1.28 1.49 Times Times Times Table 1.4 The above table shows the liquidity ratios of Inditex for last 3 years. The same figures are shown in graph below. Liquidity Ratios Current Ratio Quick Ratio 1.94 1.71 1.49 1.365 1.28 0.923 2009 2010 Graph 1.4 9 2011 Financial Analysis The values indicate that the current ratio has always been above 1 and has been increasing and have been nearing to the ideal ratio 2:1. This shows that the company is capable of paying its obligations without any difficulty. The Quick ratio for the year 2009 was below 1:1 but in the year 2010 & 2011 has gone above 1:1. This clearly shows that the company can meet its current financial obligations with the available quick funds on hand. 10 Financial Analysis DEBT RATIO The debt ratios include debt ratio, debt equity ratio and TIE ratio. All these ratios must be low. The lower the ratios, the better the company performs. The low TIE is desirable. The lower the debt ratio, the lower the financial risk for the company. The below table and graph show the values for debt ratios for the years 2009, 2010 and 2011. Debt Ratios Debt Ratio 2011 Debt Equity Ratio 0.0007 0.001 2010 0.004 0.007 0.031 2009 0.052 Graph 1.5 year 2009 2010 2011 Debt 0.052 0.007 0.001 Equity Times Times Times Debt 0.031 0.004 0.0007 Ratio Times Times Times ratio Ratio Table 1.5 The above values clearly show that the debt ratio and debt equity ratio were very low and have been decreasing through the three years. This indicates that the company has very negligible debt which is good. 11 Financial Analysis DAYS SALES OUTSTANDING (DSO) The other important ratio is days sales outstanding (DSO). Since, cash is very important in the business, the collection of outstanding receivables as early as possible is advisable. The days sales outstanding must be low. The below graph shows the DSO for previous three years. In the year 2009 the DSO was less but in the year 2010 it has drastically increased. However, in the year 2011 it has decreased drastically. Hence as of now the company is maintaining low DSO which is beneficial for the company. Days Out Standing 80 70 60 50 40 30 20 10 0 Days Out Standing 2009 2010 2011 Graph 1.6 12 Financial Analysis COMPETITOR ANALYSIS: The major competitor for ZARA is H&M. In strategy, merchandise designs, price and in many other aspect H&M gives tough competition to ZARA. H&M has not been doing well apparently. Looking at the key ratios like Net Profit Ratio, Gross Profit Ratio, Current Ratio and debt equity ratio we can infer that the company is not doing that well but it’s not running in losses either. YEAR 2009 2010 2011 13.7% 14.7% 12.2% 54.3% 53.76% 51.3% 2.6 times 2.7 times 2.4 times 0 0 0 RATIO Net Profit Ratio Gross Profit Ratio Current Ratio Debt Equity Ratio Table 1.6 The above table shows that the gross profit ratio and net profit ratio which are suppose to increase year by year have decreased. The ideal current ratio is 2:1. Over here it can be seen that it’s more than 2:1. That means the company still have the capacity to pay its obligations. The debt equity ratio throughout the three years has been constant and is zero. This is a good sign for the company as the company has zero debts. Over all the company is not running in losses but it’s not in high profits either. 13 Financial Analysis PEST ANALYSIS POLITICAL >100 % FDI allowed by Indian Government in retail sector. FDI would be a great help as Indian market is an open market. 100 % FDI will reduce the conflicts over asymmetric investment. >Political benefits from the Government, depend upon the extent of participation of organization in a political situation >Complete Support from the parent company, hence making the growth easier. >National government plays the role of an International banker through membership of International financial organizations or either by granting subsidies is finance based promotional activity. ECONOMICAL >Global expansion will provide the Firm with a mix of location that may be better able to endure downturns in any region. >Indian work force works a lesser price than the rest of the work force, hence making them get better profit margins SOCIAL >India market has diverse culture and society, so the company has to acknowledge the difference and act accordingly. >Spending power has increased in India, hence making the market more suitable for ZARA. >Western wear concept is catching up, hence increase in the spending power along with acceptance of Western culture is a great combination for ZARA’s success. TECHNOLOGICAL >With use of E-Commerce, websites are increasing really at a fast pace in the recent times. ZARA’s online expansion would be really game changer. >With great business strategies, ZARA can use its contemporary trust worthy IT service to perform well. 14 Financial Analysis SWOT ANALYSIS STRENGTHS WEEKNESSES •20% of its merchandise is fast fashion clothing. •Stores located at prime locations of the country. •Visual Merchandise. •good CSR & HR policies. •Vertical integration system. •stong communication network. •consumer driven and store management. •Online presence is not stong yet. •lack of Advertising. •low in-store inventory. •centralized production •Old technology at point of sales. OPPURTUNITIES THREATS •With FDI liberating the 100% retail investment option ZARA can expand in the country very easily. •Growing online retail •can experiment and expand into various products. •With FDI liberating the 100% retail investment option ZARA's tough competitor H&M can enter the indian market. •H&M- with similar stategy but much more better designs. • Its fast fashion strategy is being adopted by many other firms. • Major manufacturing unit being in spain makes it expensive for the firm. 15 Financial Analysis Hi, Good work. Do following: Include financial strengths and weaknesses in SWOT, Make graphs for competitor analysis Add references Add findings from director’s report Add risk factors. Please email it by 17th. Rahul 16