ZARA SWOT ANALYSIS Huang Lucheng (Adelita) Outline • Introduction • Strengths • Weaknesses • Opportunities • Threats INTRODUCTION From Spain Belongs to the Inditex Group From 1975 International company 27,000 employees 2,000 stores in 60 countries Strengths • Rapid supply chain • Marketing strategy Rapid supply chain Supply chain Own production plant Own logistics system Marketing strategy • Fast fashion • Stockout state Weaknesses • Limited online service • Product quality Opportunities • Potential consumers in developing countries • Advertising Threats • Competitors • High labour cost in European areas Conclusion • Zara has strengths and opportunities. • It also has some problems to face to. References ANON., 2008. Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at:<URL:http://web.ebscohost.com/ehost/deta il?vid=7&hid=7&sid=0fe046cb-7135-455687c4962149f847e2%40sessionmgr11&bdata=JnNpd GU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&A N=35423451 > [Accessed 18 August 2012]. ANON., 2009. From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, 9-11. FERDOWS, K., LEWIS, M., and MACHUCA, J., 2004. Rapid-Fire Fulfillment. Harvard Business Review, 82, 104-110. KENNA, A., 2011. Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29th Aug, 24-25. Thanks for listening! !