ZARA SWOT ANALYSIS
Huang Lucheng (Adelita)
Outline
• Introduction
•
Strengths
•
Weaknesses
•
Opportunities
•
Threats
INTRODUCTION
 From Spain
 Belongs to the Inditex Group
 From 1975
 International company
 27,000 employees
 2,000 stores in 60 countries
Strengths
• Rapid supply chain
• Marketing strategy
Rapid supply chain
Supply chain
Own
production
plant
Own
logistics
system
Marketing strategy
• Fast fashion
• Stockout state
Weaknesses
• Limited online service
• Product quality
Opportunities
• Potential consumers in
developing countries
• Advertising
Threats
• Competitors
• High labour cost in
European areas
Conclusion
•
Zara has strengths and opportunities.
•
It also has some problems to face to.
References
ANON., 2008. Datamonitor: Inditex S.A..
Inditex SWOY Analysis [online], Available
at:<URL:http://web.ebscohost.com/ehost/deta
il?vid=7&hid=7&sid=0fe046cb-7135-455687c4962149f847e2%40sessionmgr11&bdata=JnNpd
GU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&A
N=35423451 > [Accessed 18 August 2012].
ANON., 2009. From Prada to Zara: Is the
global recession out of fashion? Strategic
Direction, 25, 9-11.
FERDOWS, K., LEWIS, M., and MACHUCA,
J., 2004. Rapid-Fire Fulfillment. Harvard
Business Review, 82, 104-110.
KENNA, A., 2011. Zara Plays Catch-Up With
Online Shoppers. Bloomberg Businessweek, 29th
Aug, 24-25.
Thanks for listening!
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