ABC Limited Business Plan
Date: ________________
Version: _____________
ABC Limited - Business Plan
__________________________________________________________________________________
Table of Contents
1.
Information Page ............................................................................................................................ 3
2.
Executive Summary ......................................................................................................................... 4
3.
Description of business ................................................................................................................... 6
3.1
Shareholders and Directors ................................................................................................... 6
3.2
Describe the business concept ............................................................................................... 6
3.3
Products/Services ................................................................................................................... 6
3.4
Key Personnel ......................................................................................................................... 7
3.5
Annual objectives for the business ........................................................................................ 7
3.6
SWOT analysis ........................................................................................................................ 8
4.
Industry and market analysis .......................................................................................................... 9
4.1 Current Status of industry sector................................................................................................. 9
4.2 Market Size ................................................................................................................................... 9
4.3 Competitors ................................................................................................................................ 10
5.
Marketing/Sales Goals .................................................................................................................. 11
5.1 Marketing Strategy..................................................................................................................... 11
6.
Research and Development .......................................................................................................... 13
6.1 Current Status............................................................................................................................. 13
7.
Intellectual Property ..................................................................................................................... 14
7.1 Detail Patents, if any and current status and location of the patents ..................................... 14
7.2 Detail trademarks....................................................................................................................... 14
7.3 Detail copyrights ........................................................................................................................ 14
8.
Operations and Employment ........................................................................................................ 15
8.1 Locations and facilities ............................................................................................................... 15
8.2 Management .............................................................................................................................. 15
8.3 Employees .................................................................................................................................. 15
9.
Technology .................................................................................................................................... 16
9.1 Software ..................................................................................................................................... 16
10.
Finance ...................................................................................................................................... 17
10.1 Funding Requirements ............................................................................................................. 17
________________________________________________________________________________ 2
ABC Limited - Business Plan
__________________________________________________________________________________
1. Information Page
Name of Business:
Address of business:
Name of Promoter:
Company/Sole Trader:
Name of Shareholders:
Nature of Business Activities:
Start Up Business (Y/N):
Years in operation:
Professional Advisors:
Accountants:
Solicitors:
Auditors:
Technical Advisors:
________________________________________________________________________________ 3
ABC Limited - Business Plan
__________________________________________________________________________________
2. Executive Summary
This section should not be completed until the business plan is written. It will highlight all milestones
in the company’s development over the next three years. It should be a summary of the business
plan.
2.1 Purpose of the plan
Product or service and its advantages
2.2 Market opportunity
2.3 Management team
2.4 Track record, if any
________________________________________________________________________________ 4
ABC Limited - Business Plan
__________________________________________________________________________________
2.5 Financial projections
2.6 Funding requirements
________________________________________________________________________________ 5
ABC Limited - Business Plan
__________________________________________________________________________________
3. Description of business
3.1 Shareholders
Shareholders
% Shareholding
Investment
Nature of Investment
3.1.1 Directors
3.2 Describe the business concept
3.3 Products/Services
3.3.1 Describe your products and services
3.3.2 What are their benefits and unique selling points?
________________________________________________________________________________ 6
ABC Limited - Business Plan
__________________________________________________________________________________
3.3.3 Include the background to the product development
3.4 Key Personnel
3.4.1 Who are the key personnel?
3.4.2 Highlight their relevant skills and proven track record that illustrates their ability to
perform the assigned role?
3.5 Annual objectives for the business
3.5.1 What milestones are expected to be reached by year three?
________________________________________________________________________________ 7
ABC Limited - Business Plan
__________________________________________________________________________________
3.6 SWOT analysis
3.6.1 Discuss the business’ Strengths, Weaknesses, Opportunities and Threats.
Strengths
Weaknesses
Opportunities
Threats
________________________________________________________________________________ 8
ABC Limited - Business Plan
__________________________________________________________________________________
4. Industry and market analysis
4.1 Current Status of industry sector
4.1.1 Detail the current status and prospects of the industry that the business will operate
in.
4.2 Market Size
4.2.1 What is the market size of the industry?
Target Market
Detail the target market you are aiming for?
4.2.2 Detail the target market you are aiming for each product or service?
4.2.3 What is that market’s specific trends and growth?
________________________________________________________________________________ 9
ABC Limited - Business Plan
__________________________________________________________________________________
4.3 Competitors
4.3.1 List your competitors and the advantages and disadvantages your product/service has
when compared.
________________________________________________________________________________
10
ABC Limited - Business Plan
__________________________________________________________________________________
5. Marketing/Sales Goals
5.1 Marketing Strategy
5.1.1 Detail how you will target your markets?
5.2.2 Describe how you will differentiate your products or services.
5.3.3 What are the key benefits you wish to highlight?
Sales Strategy
5.3.4 Describe the methods used to sell your product e.g. directly, retail, distributor, agent,
sales representatives, gain sharing partners and web
________________________________________________________________________________
11
ABC Limited - Business Plan
__________________________________________________________________________________
5.3.5 Describe the pricing strategy for each product or service.
________________________________________________________________________________
12
ABC Limited - Business Plan
__________________________________________________________________________________
6. Research and Development
6.1 Current Status
6.1 Detail the current status of each product and list work needed to complete their
development
6.2 Detail the partners involved in this work.
6.3 Detail the difficulties encountered in the process and indicate whether they are resolved.
Costs
Detail R&D costs and budget
________________________________________________________________________________
13
ABC Limited - Business Plan
__________________________________________________________________________________
7. Intellectual Property
7.1 Detail Patents, if any and current status and location of the patents
7.2 Detail trademarks
7.3 Detail copyrights
Detail restrictions and unresolved issues
________________________________________________________________________________
14
ABC Limited - Business Plan
__________________________________________________________________________________
8. Operations and Employment
8.1 Locations and facilities
8.1.1 Detail locations and their facilities
8.2 Management
8.2.1 List the management team for each department
8.3 Employees
Detail the number of employees, their skills and their respective departments
Employee skillsets
Detail the employees’ skillsets
What training plans are in place?
________________________________________________________________________________
15
ABC Limited - Business Plan
__________________________________________________________________________________
9. Technology
9.1 Software
9.1 Detail the software systems currently in place.
Financial Section
What are the key assumptions used for the attached Profit and Loss, Balance Sheet and Cash-flow
9.2 Detail IT investment requirements for the next three years
________________________________________________________________________________
16
ABC Limited - Business Plan
__________________________________________________________________________________
10. Finance
10.1 Funding Requirements
10.1.1 Detail a breakdown of the projected investment in fixed assets, initial working capital
requirements and projected sources of funds
10.1.2 Detail the key operating assumptions associated with financial projections
e.g. Income sources, number of employees projected for each year and their intended salaries, ,
projected R&D costs , depreciation allowed for, expected rent and rates charges, creditor days
expected and debtor days allowed and expense calculations.
10.1.3 Summarise gross profit for each product or service exclusive of vat
Year 1
Product
Expected
Sales in units
Selling price
per unit
Cost of Sales
per Unit
Gross profit
per unit
Expected gross profit (€)
________________________________________________________________________________
17
ABC Limited - Business Plan
__________________________________________________________________________________
Year 2
Product
Expected
Sales in units
Selling price
per unit
Cost of Sales
per Unit
Gross profit
per unit
Expected gross profit (€)
Expected
Sales in units
Selling price
per unit
Cost of Sales
per Unit
Gross profit
per unit
Expected gross profit (€)
Year 3
Product
10.1.4 Detail a breakdown of sources for expected funding.
10.1.5 Detail how funding with be utilised
________________________________________________________________________________
18
ABC Limited - Business Plan
__________________________________________________________________________________
Summary from projections
ABC Ltd
Profit & Loss
Year 1
€'000
Year 2
€'000
Cash flow
Sales
Opening balance
Cost of Sales
Gross Profit
Inflows
Year 1
€'000
Year 2
€'000
Year 1
Year 2
%
%
%
%
%
%
%
%
%
%
Overheads
EBITDA
Outflows
Depreciation
Interest / Charges
Taxation
Net profit/(loss)
Balance Sheet
Closing Balance
Year 1
€'000
Year 2
€'000
Ratios
Fixed Assets
Current Ratio
Quick Ratio
Current Assets
Current Liabilities
Working Capital: Sales Revenue
Debtors : Creditors Ratio
Net Current Assets
Long-term
Liabilities
As a ratio of Sales:
Net Assets
EBITDA
EBIT
Profit before tax
PAT
________________________________________________________________________________
19
ABC Limited - Business Plan
__________________________________________________________________________________
For more information please contact:
Brendan Waters
Partner
Phone: +353 (0)1 449 4400
Email: bwaters@mazars.ie
Mazars, Harcourt Centre, Block 3, Harcourt Road, Dublin 2
Mazars.ie
This publication has been prepared for general guidance on matters of interest only and does not constitute professional
advice. You should not act upon the information contained in this publication without obtaining specific professional
advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information
________________________________________________________________________________
contained in the publication, and, to the extent permitted by law, Mazars, its Partners, employees and agents
do not
20
accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or
refraining to act, in reliance on the information contained in this publication or for any decision based on it. 2012 Mazars.
All rights reserved.