Defining
Hospitality &
Tourism
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Chapter 1
Defining Hospitality & Tourism
Defining Hospitality
& Tourism
The World of Hospitality & Tourism
Hospitality & Tourism:
Past and Present
2
Defining Hospitality & Tourism
Chapter Objectives
Describe the the hospitality and tourism
industries.
Identify the segments of the hospitality and
tourism industries.
Define service as a product.
Explain the importance of service to the
hospitality and tourism industries.
Describe the origins of lodging and food service.
Identify trends in the hospitality and tourism
industries.
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Defining Hospitality & Tourism
The Importance of
Hospitality and Tourism
Hospitality and tourism encompass more than 15
related businesses.
American hospitality and tourism businesses
employ more than 8 million people.
Section 1.1
4
Defining Hospitality & Tourism
Industry Segments
The hospitality industry
includes hotels, motels,
inns, and bed-andbreakfasts (B&Bs).
hospitality industry a
group of businesses
composed of
establishments related to
lodging and food-service
management
bed-and-breakfasts
(B&Bs) small unique
inns that offer a full
breakfast with a night’s
stay
Section 1.1
5
Defining Hospitality & Tourism
Industry Segments
There are many
opportunities in the tourism
industry.
Section 1.1
tourism industry a
group of businesses that
encompass travel/
transportation vendors for
air, rail, auto, cruise, and
motor-coach travel, and
promote travel and
vacations
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Defining Hospitality & Tourism
Industry Segments
Other providers hospitality and tourism include:
Recreational facilities
Meeting planning services
Sports and entertainment
Section 1.1
7
Industry Segments
Lodging
Food Service
Travel
Tourism
Sports &
Entertainment
Hotels
QSR
restaurants
Cruise lines
DMOs
Arenas
Motels
Catering
companies
Rail service
CVBs
Arts centers
B&Bs
Banquet
facilities
Car rentals
Tour
operators
Theaters
Resorts
Fine-dining
restaurants
Motor coach
Visitor centers
Parks
Section 1.1
8
Defining Hospitality & Tourism
Products as Service
When marketing the service
side of the hospitality and
tourism industries, you need
to consider the variables of
perishability, intangibility,
and changeability.
variables factors that can
cause something to change
or vary
perishability the probability
of a product ceasing to exist
or becoming unusable within
a limited amount of time
intangibility a state of
being abstract, as are things
that cannot be touched
changeability a condition
of being subject to change or
alteration
Section 1.1
9
Defining Hospitality & Tourism
Hospitality & Tourism
Today
Tourism was not common until the late 1800s.
Today hospitality and tourism are global industries.
Future success depends on understanding
consumers’ needs and preparing for them.
Section 1.1
10
Defining Hospitality & Tourism
1.1
1.
What are the segments of the hospitality and
tourism industries?
2.
What is the difference between goods and
services?
3.
Identify three variables of hospitality and
tourism products.
Section 1.1
11
Defining Hospitality & Tourism
History of Hospitality
The word hospitality is derived from the Latin word
hospes, meaning “guest, visitor, or one who
provides lodging for a guest or visitor.”
Section 1.2
12
Defining Hospitality & Tourism
History of Hospitality
The first fixed-price menus for food appeared in a
type of tavern called an ordinary.
By the end of the 13th century, the horse-drawn
coach led to the development of wayside inns
known as post houses.
Section 1.2
13
Defining Hospitality & Tourism
History of Hospitality
Some early inns were named and identified by
easily recognized symbols that were later replaced
with coats of arms to signify the territories of
noble families.
Examples of names include White Swan, Black
Bear, and Green Dragon.
Section 1.2
14
Defining Hospitality & Tourism
History of Hospitality
The word restaurant comes from the Latin word
restaurare, which means “to restore.”
Because of the French Revolution in the late
1700s, many chefs of the French nobility were
settling throughout Europe.
By the 1800s, numerous fine eating-and-drinking
establishments were operating globally.
Section 1.2
15
Defining Hospitality & Tourism
History of Tourism
The word travel is related to the French word
travail, which means “work.”
Throughout history, the growth of tourism has
relied upon the development of transportation
systems to reduce the work involved with traveling.
Section 1.2
16
Defining Hospitality & Tourism
History of Tourism
The wheel was invented around 3,000 B.C.
The Egyptians advanced travel by building the
first water vessels around 2,000 B.C.
Tourism began as an outgrowth of travel during
the Greek and Roman Empires, beginning in the
5th century B.C.
Section 1.2
17
Defining Hospitality & Tourism
History of Tourism
Travel by missionaries and priests increased after
the fall of the Roman Empire in the 5th century A.D.
During the Renaissance period of the 14th, 15th,
and 16th centuries, innovative ocean exploration
took place.
On land, the grand tour became popular for the
aristocracy.
Section 1.2
18
Defining Hospitality & Tourism
History of Tourism
The Industrial Revolution of the 1700s led to rail
service.
In the 1900s, mass production of the automobile
and the construction of superhighways made more
destinations accessible to more travelers.
The Wright brothers’ experiment with the first
airplane launched today’s modern air-travel
system.
Section 1.2
19
Defining Hospitality & Tourism
Trends in Hospitality &
Tourism
Categories of trends in
hospitality and tourism are:
Safety
Diversity
Ecology
– Ecotourism
Markets
– Market segments
Convenience
Section 1.2
diversity ethnic variety as
well as socioeconomic and
gender variety in a group or
society
ecotourism a branch of
tourism encompassing
adventure tourism and
sustainable development of
regions for future generations
market segments groups
of consumers categorized
by specific characteristics to
create a target market
20
Defining Hospitality & Tourism
Technology
For hospitality and tourism, technology is very
visible in the areas of marketing and
communication.
Specific applications include:
Web sites
Section 1.2
Internet
access
Informationmanagement
systems
Guest
services
21
Defining Hospitality & Tourism
Looking Forward
The future of the hospitality and tourism
industries looks bright.
There are promising opportunities and
challenges for people who are interested in
these fields.
Section 1.2
22
Defining Hospitality & Tourism
Take a Tour Online
Operating
an e-tail
business
ondestinations
an electronic
channel—the
The
best pictures
of exotic
travel
used
to be
Web—can
be costly, duedisplays
to design,
delivery,
returns,
and
found
on cardboard-cutout
in travel
agency
windows.
expenses.
Butoperating
these days
you can see and find out about exciting travel
locations online.
Though Many larger dot-com companies crashed in the
small
stores
likestates,
Harrisand
Cyclery
of West
Newton,
For1990’s,
example,
most
cities,
countries
have
official
Massachusetts, actually increase sales using a basic Web
travel
tourism
sections
on their
official
Web sites.
site.and
Today,
a third
of Harris’s
bicycle
business
ridesMany
in onof
these
easy
to find because
theypersonal
have addresses
the sites
Web are
to get
hard-to-find
parts and
service. that
are as simple as www.nameoftheplace.com.
Describe an e-business’s home page to your class after
viewing one through marketingseries.glencoe.com.
For more information, go to marketingseries.glencoe.com.
Section 1.2
23
Defining Hospitality & Tourism
1.2
1. What is the tourism industry?
2. What is the origin of the term hospitality?
3. What are three future trends in hospitality
and tourism?
Section 1.2
24
Defining Hospitality & Tourism
Checking Concepts
1. Define the hospitality
industry.
2. Define the the tourism
industry.
3. Describe the segments
of the hospitality
industry and those of
the tourism industry.
continued
tourism
industry
1. The
2.
3.
Segments
The
hospitality
of
the
is
a groupisofindustry
industry
hospitality
a group
businesses
that and
of businesses
include
lodging
encompass
composed
food
service.
of
travel/transportation
establishments
Segments
of the
vendors for air, rail,
related to
tourism
industry
lodging
auto, cruise, and
and
include
food-service
travel,
motor-coach
travel,
management.
tourism,
andtravel
sports
and promote
and
entertainment
and vacations.
events.
25
Defining Hospitality & Tourism
Checking Concepts
4. Explain the meaning of
service and provide
examples in hospitality
and tourism.
5. Identify three variables
that affect the marketing
of service in hospitality
and tourism.
4. The
5.
6.
A service
three is
word
variables
an
intangible
are
hospitality
perishability,
thing
is
that
is a taskfrom
intangibility,
derived
performed
and
the
for customers
changeability.
Latin
word hospes,
by a
business.“guest,
meaning
visitor, or one who
provides lodging for
a guest or visitor.”
6. Explain the origin of the
word hospitality.
continued
26
Defining Hospitality & Tourism
Checking Concepts
7. Identify examples of
tourism during the
Renaissance.
Critical Thinking
8. Discuss how
technology is used in
hospitality and tourism.
During the Renaissance
of
7. Applications
8.
th
th
th
(the
14 , 15 in
, and
technology
the16
centuries),
tours
hospitalitygrand
and tourism
became popular for young
industries include: the
aristocratic men. These
use of Web sites;
tours involved two- to fiveInternet
access
offered
year travels
to study
the
in
hotels and
andculture
other of
language
locations;
informationanother country.
This was
management
systems;
also a period when
royal
courts
financed
ocean
and
guest
services.
voyages of discovery to
find new lands and seatrade routes.
27
End of
Defining
Hospitality &
Tourism
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Defining Hospitality & Tourism
29