DEVELOPMENT OF AN ENTREPRENEURSHIP
CURRICULUM FRAMEWORK AND
APPROACHES FOR GLOBAL
COMPETITIVENESS
The Philippine Experience
Antonio M. Lopez, DBA
Maria Luisa B. Gatchalian
Maria Cristina L.Ibañez
Mona Liza Lee-Serrano
Background of the Entrepreneurship
Program in the Philippines
• A recognition of the socio-economic need to
develop, grow, and fuel the resources for
economic sustainability.
• A discipline that allows and enables citizens to
set-up business ventures, generate
employment and productivity, create wealth
for themselves and others, and sustain it
ethically and responsibly.
Diagram 1:
The 5 Building
Blocks
5. Institutional
collaboration,
partnerships,
linkages, and
internalization
4. Relevant pedagogies, appropriate
incubation models, competent
educators, and assessment beyond
numbers
3. Differentiated entrepreneurship program,
specialization, and niching
2. Policies, standards, and guidelines for
BS Entrepreneurship
1. The course, teaching and learning needs,
entrepreneurial competencies and outcomes
The 10 Entrepreneurial Competencies
1. Opportunity Seeking
2. Moderate Risk-taking
3. High demand for efficiency and quality
4. Commitment to work contract
5. Persistence
6. Information Seeking
7. Goal Setting
8. Systematic Planning and Monitoring
9. Persuasion and Networking
10. Self-confidence
Commission on Higher Education Memorandum
Order # 17 on BS Entrepreneurship
General Education Courses*
36 units
Business Core Courses
21 units
These courses consist of four important functions of business. A student of business
and management has to have basic knowledge on these four function areas.
Entrepreneurship Core Courses
These are the foundation courses of entrepreneurship curriculum. These courses lay
down the fundamental concepts that every entrepreneurship student has to know in
the field of business and management. HEIs should involve adjunct faculty who are
entrepreneurs (under Section 13)
Incubation Courses
21 units
Non-Incubation Courses
39 units
Specialized/Elective Courses
15 units
HEIs may enhance the curriculum by providing electives based on interest or
specialities of its faculty. These may be used to specialize in certain types of business
(Section 14)
Physical Education/National Service Training Program
8/6 units
TOTAL
146 units
The Philippines Experience:
The Miriam College
Total Entrepreneurship and
Business Experience
at Work
• On Creative Curriculum Innovation, Pedagogy,
and Enriching Activities
– Track /Specialization of the Entrepreneurship Program
• Culinary: American Hospitality Academy
• Fashion Illustration: Center for Fashion Institute of the
Philippines
• Product Development: Philippine Trade Training Center
• Actual Setting-Up of Business Venture; Business
Laboratory as Practicum Venue
– “ Students Learn Business By Doing Business”
– Laboratories:
•
•
•
•
Café Entrep
Souvenir Shop
Internet Research Center
CBEA Bookstore
• The Co-curricular Organization: The Society of
Junior Entrepreneurs (SJE) for student
development, poverty alleviation, and
community development
• Collaboration, Partnership, Linkages,
Internalization
• Entrep Corner, a partnership with Robinsons Land
Corporation
• University of Delaware Partnership
• Membership to the Young Entrepreneurs Society of the
Philippines
• Participation to the Junior Achievers of the Philippines,
Inc.
A Global Entrepreneurial Environment
BS Entrepreneurship Curriculum Components
Miriam College Core Values
(Truth, Justice, Peace, and Integrity of Creation)
Developing the Entrepreneurial
Mind-set, Attitude, Behavior,
and Skills
ET 101: Entrepreneurship Principles and Practice
ET 102/103: Enterprise Planning
ET 104: Costing and Pricing Policy
ET 106/107: Entrep-on-Line
ET 109: Philippine Business Environment Ethics
ET 110: Business Policy
*With Course Tracking on:
1. Culinary Arts : ET 118 A/B; ET 119 A/B
2. Fashion Illustration: ET 120A/B; ET 121A/B
3. Product Design and Development: ET 122A/B;
ET 123A/B
*With Options to Choose Specialized Courses
ET 111: Events Management
ET 112: Marketing Communication
ET 113: Family Business Management
ET 114: Franchising
ET 115: Multi-level Marketing
ET 116: Industrial Design
ET 117: International Business
Building the Management Skills for
Business Development and
Implementation
MG 101: Principles of Management
and Organization
MG 102: Marketing Management
BL 101: Business Law
M 106: Business Statistics
ECO 102: Macroeconomics with LRT
ECO 103: Microeconomics
TAX 101: Taxation
AC 101/102: Accounting Principles
MG 104: Human Resource Management
MG 105: Production and Operations
Management
MG 103: Financial Management
Starting-up and Implementing the
Entrepreneurial Venture
ET 105: Enterprise Development
and Management
ET 108A/B: Business Practicum
Experiential Learning
* Mentoring * Product Screening * Market Research and Testing * Product Exhibitions (Bazaars, ENTREPCORNER) * Competitive Excellence (COMEX) *
Business Laboratories (Café’ Entrep, Internet Research Center, CBEA Bookstore) * Industry Research
* Process of Business Registration * Local and International Business Competitions * Local and International Seminars/Conferences
* Year-end Simulation * Immersion/Interaction with Partner Institution both local and international * Business Presentation *Membership to
Organizations (SJE, JAPI, YES, AIESEC) * Exposure Trips * Interviews
A Competent Entrepreneurship Graduate
Opportunity Seeking * Moderate risk-taking* High demand for efficiency and quality * Commitment to work contract * Persistence * Information Seeking
* Goal Setting * Systematic Planning and Monitoring * Persuasion and Networking * Self-confidence
“Entrepreneurship is living a few years of your life
like most people won’t , so that you can spend the
rest of your life like most people can’t”
- Anonymous