Innovation is a Function of Collaboration
Dave Carden
General Manager – Unified Communications & Collaboration
Telstra Business
To be
Innovation
more Productive
accelerates
we with
need to
“Innovation is a Function of
Productivity
is the
Goal
find
different
a better
perspectives,
way,
we need
skills,
to
Collaboration”
ideas,
Innovate.......any
experiences..........etc
Ideas?
Collaboration and Innovation, the Essential
Ingredients
Vision
Trust
Proximity
Purpose
Language
“The goal of collaboration is
not collaboration itself, but
great results.”
~Morten Hansen, “Collaboration”
The Outcomes of a well Defined Collaboration Strategy
1
2
3
Engage more effectively
with your people,
customers & suppliers
Align your business with
high productivity
practices
Differentiate the
customer experience for
greater market
competitiveness
“100% of Growth Champions see better collaboration as crucial to creating an
engaged workforce... with 70% of Champions reporting improvement in
productivity from an ICT investment.”
Towards a Clever Australia report, Strategies for Productivity and Growth – Telstra
“The challenge for businesses is to create an environment
where employees understand and commit to the company’s
direction, strategy and goals.”
Engaging the Future 2012 Benchmark Study, Right Management – ManpowerGroup
“Digital communications is a must... it is a no-brainer. Consumers
will demand it and will move to (organisations) who supply it. Loyalty is not an
issue – communication of information is.”
Head of Marketing, UK Furniture Retailer – Xerox study
How to measure Collaboration Effectiveness
The
Human
Factor
is
the
Key
Talent
Idea to
Customer
Employee
Acquisition and
Execution
Advocacy
Engagement
Retention
Measure for Innovation
Cost
Revenue
Crafting your Strategy............Who do you want to
Collaborate with?
Collaboration that Drives Innovation - Staff
Collaboration that Drives Innovation – Partners
and Suppliers
Collaboration that Drives Innovation - Customers
Challenges and Barriers that can inhibit
Collaboration
Expensive Infrastructure
Device Compatibility
Ease of Use
.....................So how do we get there?
Telstra’s Unified Communications solutions provides a range of integrated communication tools
allowing people to connect more efficiently within and outside an organisation, facilitating
collaboration, improving employee engagement, productivity and customer service.
Create a high performance
culture via integrated
collaboration applications such
as video, voice, presence, data
sharing and other IP
communication solutions.
Voice, video and web
conferencing solutions,
integrated on Telstra’s Next IP®
network and supported with the
assurance of Telstra Managed
Services.
Connect with customers through
the channel of their choice, with
an integrated multichannel
solution providing a 360 degree
view of customer touch points.
Deliver a more superior,
personalised customer
experience.
The Cloud changes the Game
Scalability
Productivity
Reduced Capital
Spending
Reduce
Ongoing Costs
Cloud Collaboration opens up new possibilities
Data &
Analytics
APIs &
Smart Apps
Interoperability
& Openness
Q1 FY15
Q3 FY15
Q1 FY16
Q3 FY16
Q1 FY17
Q3 FY17
Driving network effect & devices
‘000s
Devices
1 x Ms
Devices
10s x M
Devices
100s x M
Devices
Cloud Opens up more
communication
channels
Collect and leverage information about
customers and their environment
Understand their needs in the context of
their interactions
Recognise and respond to customers in a
way that is meaningful to them
Cloud Collaboration
changes the
Customer Service
Experience
More
personalised
interactions
Contact on
their terms
Fast,
efficient
service
Your customers demand
A richer
overall
experience
Cloud solves the Video challenge
Seamless interoperability between compatible
platforms means:
Simple and fast
video collaboration
Direct access to a wider
business community
More effective
ways of working
What if you could start a video meeting in seconds?
No complex setup
procedures
No need to worry about
different equipment and
systems
No need to manage
infrastructure and
network capacity
Blue Jeans is a Cloud-based video conferencing service that makes it both easy and
affordable to connect via video using any internet-connected device. It works with
many video conferencing platforms, from Microsoft Lync to Cisco.
Lets look at an example
Choice
Strategic
Partnerships
Intelligent Networks
Integration &
Interoperability
Expertise &
Experience
Innovation doesn’t
have to be
revolutionary
Collaboration
Effectiveness
requires new
Business Metrics
Analytics
leads to
Predictive
Cloud Collaboration Enables
Interoperability & Openness
Collaborate to Innovate
The Human Factor is key to
Innovation