The Integrated Business
Education Resource
Peter Long
Muriel Eddowes
Faculty of Organisation & Management
Sheffield Hallam University
April 2008
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objectives and outcomes
our objectives
outcomes for participants
to disseminate the output a knowledge of the
from the TIBER project
resource
to discuss ways in which
the resource can be
used more widely
access to websites and
learning activities
to explore how others
can use the resource
ideas for customising the
resource for own use.
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workshop programme
• Introduction
• Over view of the TIBER project and
the resulting resources
• Workshop activity 1
• Workshop activity 2
• Plenary
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project rationale
• challenge
– of engaging Business students with the
data analysis and IT
• integrate
– topics across the business curriculum
– the 'quants' and IT into a "Business
Analysis" module
• vehicle
– to drive the student engagement
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funding
• FDTL5 funding secured
– 3 years 2005 - 08
• strands in the project plan were:
– engendering integration across the
business curriculum
– investigating the triggers which spark
student engagement
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resource
• a replica company
– provide a common scenario for all
modules to use
– a wealth of data, descriptions,
activities, issues can be devised
• used a retail company
– familiarity of students with the context
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the resource structure
Clothing: UK and
overseas suppliers
supplier
supplier
Logistics
plc
Clothing
Household (kitchen and bathroom
including relevant electrical)
Household – linens/furnishing
fabrics/carpets
Entertainment – audio, TV,
cameras, computers
Furniture
Shoes and accessories
Toiletries
Stationery
the
Restaurant
business
head office
the mall company
store
UK Food
Transport
Stock management
Warehousing
'Green' issues
Buying/stock control
Finance (day-to-day and
company reports etc.)
Marketing/promotion/customer
relations mgt
Customer Services
Insurance for goods sold
Logistics
HR
Staff training
Store card
On-line selling
Distribution centre
other
branches
Facilities Mgt
Catering
Car parking
Special decorations
Lettings
Staff training
Security
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deliverables
• three web sites
– the business customer facing
– the business company intranet
– Logistics plc customer facing
• a catalogue of learning activities
TIBER project website
http://teaching.shu.ac.uk/om/thebusiness/website/new_project
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web sites
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Learning activities
employability
engagement
integration
learner
autonomy
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Reporting sales
performance (by poster)
• Head Office annual review of each store
• Directors visit stores to discuss overall
performance
• poster presentation on the performance
of their department over the last year
• make comparisons with
–
–
–
–
the previous years;
similar departments within the business group;
local competition;
the expected performance of the market
sector as a whole.
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Reporting sales
performance (by poster)
integrates
– data analysis
– IT
– a little competitor and market analysis
expand to
– develop marketing aspects
– include more on the business environment
– include an analysis of the business systems
– include more financial analysis
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Reporting sales performance
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Learning Activity –
the job
• Students prepare job description
and person specification for a
vacancy at one of the TIBER
companies (The Business or Logistics
plc)
• In their groups they role play the
application and appointment
scenario.
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workshop activity 1
form multi-disciplinary groups of 4 or 5
• discuss: how could the business
curriculum be more integrated?
• decide: on 5 or 6 different ideas
• produce: a set of post-its each with a
different idea
• display: your post-its on the ideas wall
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workshop activity 2
• cluster post-its by topic to generate
headings for further consideration
• discuss topics further to
• identify per heading above, any
– enablers,
– obstacles and
– where TIBER might help
• report one/two key conclusions
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evaluation
• surveys and focus groups
– investigated the levels of student
engagement before and after
– identified factors which affect student
engagement at first year level
• analysis of the data in progress
• findings to be reported
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contacts
Peter Long
p.d.long@shu.ac.uk
Tel:
0114 225 315
Muriel Eddowes
m.eddowes@shu.ac.uk
Tel: 0114 225 5039
Sheffield Hallam University,
Faculty of Organisation and Management,
City Campus,
Sheffield S1 1WB
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