To The Cloud!
Joel A. Pogar
Product Sales Specialist
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We will speak in “generalities” about the cloud industry
Presentation will cover three key segments:
Cloud
Definitions
and
Terminology
© 2010 Cisco and/or its affiliates. All rights reserved.
Strategies and
Implementation
Models
Opportunities
For
Service
Providers
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Before we get started, tell me your top questions or issues.
Participation is not an option! It’s required!
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What is Cloud
Computing
Presentation_ID
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Virtualization
Ubiquity
Un-tethered applications,
un-tethered clients
High reusability
Computing on demand
anywhere, anytime
The Media-Rich
Internet
Application and
content quality
of experience
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Green
Technology responds
to demand for
improved energy use
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Operations & Maintenance Now ~80% of IT Budgets and Growing
60
Virtualization makes
things worse
Spending
(US$B)
$300
60
55
50
Logical server
installed base
(millions)
45
$250
Server mgmt. and admin. costs
Power and cooling costs
$200
New server spending
$150
40
Admin
Costs
Dominate
Budgets
Physical server
35 installed base
(millions)
30
25
20
$100
15
10
$50
5
$0
0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: IDC
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First Inflection Point
Virtualization
Web
Client Server
Distributed
Computing
Minicomputer
Mainframe
Second Inflection Point
1960
1970
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1980
1990
2000
2010
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WHAT IS
CLOUD COMPUTING?
IT resources and services that are abstracted from the
underlying infrastructure and provided “On-Demand”
and “At Scale” in a multi-tenant environment
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Software as a Service
Utility Computing
Platform as a Service
Grid Computing
Database as a Service
Application Hosting
Virtualization
Infrastructure as a Service
Storage as a Service
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Cloud Definition from NIST
Visual Model of NIST’s Working Definition of Cloud Computing
Measured Service
Essential
Characteristics
Service
Models
Deployment
Models
Rapid Elasticity
On-Demand
Self Service
Broad Network
Access
Resource
Pooling
Software as a
Service (SaaS)
Platform as a
Service (PaaS)
Infrastucture as a
Service (IaaS)
Public
Private
Hybrid
Community
http://www.csrc.nist.gov/groups/SNS/cloud-computing/index.html
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Software
as a Service
Applications at Scale
(End users)
Platform
as a Service
Execution Platforms at Scale
(Developers)
Infrastructure
as a Service
Enabling
Technology
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Infrastructure at Scale
(System Administrators)
Cloud Service Delivery at Scale
Unified
and
CloudService
Service Delivery
Delivery at
Scale
(Public
Cloud Providers)
Private/ Private
Cloud Solutions
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Pay-as-You-Go
Request a Resource
Pay as You
Use
Subscription
Resource Pool
Capacity
Suitability
Performance
Need It – Get
It Instantly
Don’t Need it –
Give It Back
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Green
Normalization
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Software
as a
Service
(SaaS)
SaaS-Enabled Applications
Platform-Enabled Applications
Platform as
a Service
(PaaS)
Infrastructure
as a Service
(IaaS)
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A Scorecard for Cloud Service Providers
Figure 1: Magic Quadrant for Web Hosting and Hosted Cloud Systems
Infrastructure Services (On Demand), 2009
Challengers
Leaders
AT&T
Ability to Execute
Savvis
Terremark
Navisite
Rackspace
CSC
SunGard
Quality Technology Services
IBM
GoGrid
(previously Servepath)
Softlayer
Media Temple OpSource
Amazon
Joyent
Layered Technologies
Niche Players
Visionaries
Completeness of Vision
Source: Gartner (June 2009)
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Cloud Deployment
Models
Presentation_ID
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Private Cloud
Cloud
Definition/
Governance
Controlled by
Enterprise
Control
Hybrid Cloud
Public Cloud
Interoperability
and Portability
among Public
and/or Private
Clouds
Cloud
Definition/
Governance
Controlled by
Provider
External Resources
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Internal Resources
Ownership
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Business
Application
Solutions
Cloud
Management
Hosted
Collaboration
Solution
Cisco Virtual Experience
Infrastructure and Virtual
Desktop
Tier-1
Business Applications
Integrated
Computing
Stacks
vBlock Infrastructure
Packages
Unified
Data Centre
Networking
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Unified
Fabric
FlexPod
Unified
Network
Services
Unified
Computing
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Evolution of IT + Business Agility
Consolidation
(Reduce Costs)
Virtualization
(Improve Agility)
Automation
(Transform IT)
Platinum
Gold
IT
Infrastructure
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Dev and Test
Business Applications
IT-as-a-Service
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Standardize the Infrastructure, Prepare for Growth
Virtualization
Consolidation


Standardize LAN /
SAN infrastructure
Reduce # of Network
Operating Systems

Reduce cabling

Increase application
bandwidth 10x


Increase VM density


Increase VM
performance
Reduce points of
management

Enable VM mobility
(intra/inter-site)
Enable Stateless
Computing

Enable VM-aware
security
Enable Policy-Based
provisioning

Simplify overall IT
operations


Enable dynamic QoS
IT
Infrastructure
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Automation
Dev and Test
Business Applications
IT-as-a-Service
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Consolidation


Standardize LAN /
SAN infrastructure
Reduce # of
Operating Systems

Reduce cabling

Increase application
bandwidth 10x

Virtualization

Increase VM density


Increase VM
performance
Reduce points of
management

Enable VM mobility
(intra/inter-site)
Enable Stateless
Computing

Enable VM-aware
security
Enable Policy-Based
provisioning

Simplify overall IT
operations


Enable dynamic QoS
IT
Infrastructure
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Automation
Dev and Test
Business Applications
IT-as-a-Service
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Speed Deployments, Reduce Mistakes, Enable Services
Consolidation


Standardize LAN /
SAN infrastructure
Reduce # of
Operating Systems

Reduce cabling

Increase application
bandwidth 10x

Virtualization

Increase VM density


Increase VM
performance
Reduce points of
management

Enable VM mobility
(intra/inter-site)
Enable Stateless
Computing

Enable VM-aware
security
Enable Policy-Based
provisioning

Simplify overall IT
operations


Enable dynamic QoS
IT
Infrastructure
© 2010 Cisco and/or its affiliates. All rights reserved.
Automation
Dev and Test
Business Applications
IT-as-a-Service
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Service Provider
Solutions
Presentation_ID
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Internet Companies
(“OTT”)
Service
Providers
Systems Integrators &
Server Vendors
Typical
Players
Unique Assets
Competitive
Advantage
Challenges
• Global Footprint
• End-to-End Network/IT
• Strong SI Capability
• Massive Scale
• Security & SLAs
• Enterprise Trust
• Fast Moving
• Application QoS to CPE
• SMB Channels/Brand
• Stability Concerns
• Priced higher than OTTs
• Security & privacy
• Professional service
capabilities vs. large SIs
• No End-to-End
Control
• Business agility
Source: Cisco IBSG SP
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Hot – Cold
Hot - Hot
Business
Continuity
(Disaster
Recovery)
Web frontend
for Application
DevTest
Quality
Assurance
Environment
Tools
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Compute
As a
Service
Virtual
Desktop
VDI
High IO
/ Cloud
Burst
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Business Drivers
Solution Highlights
DR/BCP Facility/Infrastructure cost
DR/BCP resources delivered through
shared/pooled facility & pod/modular
architecture
Duplicate (Idle) resources
Shared Pooled resources
Environment/Configuration
Consistency
Service Profile based compute
provisioning ensuring consistency
Immediate, on-demand scale
Scalable and Elastic Infrastructure with
automated provisioning
Inefficient internal IT charge-back
Usage based (at the time of DR) billing
Why Cloud: Shared/Pooled resource, On-demand automated provisioning,
Configuration consistency
Related/Additional Use Case: Cloud “Backup & Restore” Services [Storage aaS]
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Business Drivers
Solution Highlights
Under-utilized and dedicated
resources
Multi-tenant environment. Proximity, Cost
and Usage based resource allocation
Long provisioning and
decommissioning cycle
Efficient Software Development Lifecycle via
use of Customer portal, Orchestration
engine & Stateless compute
High Manageability costs
Centralized Management with self-service
provisioning, Orchestration and Day-2
monitoring
Inefficient internal IT charge-back
Usage based charge-back model
Delays in deploying & testing
applications
Performance guarantee with SLAs
Why Cloud: Multi-tenancy, Self-service portal, Orchestration layer, Usage based
chargeback, SLAs.
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Business Drivers
Solution Highlights
On-demand Scalability
Scalability with elasticity, Burst capacity
Automated Rapid Provisioning
Orchestration engine along with job
scheduler
Low asset utilization with higher
CAPEX
Multi-purpose, Multi-tenant resource
allocation infrastructure with no preallocated capacity
Centralized Management
Self-Provisioning, Workload movement,
Gauranteed SLAs
Inefficient internal IT charge-back
Usage based charge-back model e.g. per
CPU, per
Why Cloud: Scalability with elasticity, Orchestration engine, Usage-based
chargeback, SLAs
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Cloud
Quality and control:
On-demand resource allocation across data center, IP-NGN, and CPE
End-to-End
SLA
Security
End-to-end SLAs for security, performance, and availability
Bill and monitor: Support for enterprise cost centers and bundling
IP NGN architecture:
Standard architecture across private and public data centers
Interoperability
Mobility of workloads and data sets across data centers
Data-center proximity (low latency, data privacy, server
jurisdiction)
Brand and service:
Credibility of service provider for reliability
Service response and customer intimacy
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Trusted and
Reliable
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SP Cloud Services
Revenue & Revenue/Sq. Ft.
SaaS
PaaS
IaaS
Hosting
UC aaS
Video aaS
“X” aaS
Dev Test
App Stores
Compute
Virtual Desktop
Disaster Recovery
Cloud Burst
Development and Test
Co-location
Complexity
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• The cloud is the next step in the evolution of
the Internet… and is reaching the tipping point
• Adoption will occur across multiple dimensions,
Private Cloud
leading to mixed/heterogeneous environments
being the norm
• Partner/Competitive landscape is complex and
Public Cloud
evolving
• Cloud evolution is accelerating with more
people, machines and mobile devices joining
the cloud every day
• The network makes clouds possible
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Hybrid Cloud
Community
Clouds
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Thank You!
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