Slogans and Mottos on Commercial Vehicles in Liberia: A Reflection of Liberian Philosophy and Culture James S. Guseh, J.D., Ph.D. Department of Public Administration North Carolina Central University Thirty-Ninth Annual Conference of the Liberian Studies Association, Indiana University, March 2007 Table 1. Slogans and Mottos by Category, Frequency, and Percent Category Appeals to God or Heaven Frequency Percent 112 45 Idiosyncratic & Miscellaneous 34 14 Advice for Everyday Living 25 10 Traditional Slogans 24 10 Morality 19 8 Political Statement 11 4 Joy on Earth 7 3 Pains/Trials of This World 6 2 Relationship with Women 6 2 Importance of Money 4 2 Reward for Hard Work 3 1 250 100 Total Examples of Slogans by Categories 1. RELIGIOUS APPEALS 1. Allah is great 2. God comes first 3. God is in control 4. God thank you 5. God’s power: What for you is for you 6. God’s time is the best 7. God’s willing I will be back 8. Human Plan is not God plan 9. Hold your heart God will provide 10. If God says, who can say no 11. In God we trust 1. Religious Appeals continued 12. Jesus never fails 13. Just be good God will help you 14. Let God be praised 15. Look up to God 16. The Lord is my Shepard 17. The way to God is the way forward 18. Trust God 19. Wait for God’s time 20 What God bless is blessed 21. You are what God say 22. Your mercy O Lord will hold me up 2. MISCELLANEOUS AND IDOSYNCRATIC 1. African child 2. American 3. Barcelona express 4. Big boss 5. City boy 6. Easy boy back to town 7. Freeport baby 8. Mr. Arsenal 9. Real Madrid 10.Positive Himself 3. TRADITIONAL SLOGAN 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Determination Everything is vanity Fear not the world but the people Keep the faith Nothing last forever Pacient dog Poor man son That the way life goes To be a man is not easy Who knows tomorrow 4. ADVICE FOR EVERYDAY LIVING 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. After the rain the sun will shine Bear patience Business before pleasure Determination + Concentration = Success Don’t give up in life Don’t mind what the people say Every disappointment is a blessing Everything has time Let them say Travel and see 5. MORALITY 1. A witched pot will never boil 2. Bessa in worry 3. Don’t envy pray for me 4. Legal Hustler 5. Jallah do not like 419 game 6. Mine your business 7. People like to talk let them talk 8. Shine your eyes 9. What for you for you 10.You eat I eat 6. POLITICAL STATEMENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Divided we stand united we fall It’s time to talk Justice say respect the police Law and order No justice for the poor One nation one people Peace and love Reconciliation time Respect the police Where were you 7. JOY ON EARTH 1. 2. 3. 4. 5. 6. 7. It is well Don’t worry be happy No cause to worry Feel free Nothing spoils Relax yourself Success 8. PAIN AND TRIALS OF THIS WORD 1. Better days ahead 2. Doing the impossible with the available 3. The last man standing 4. Life can change 5. Life is full of challenges 6. To live is to struggle 9. RELATIONSHIP WITH WOMEN 1. 2. 3. 4. 5. 6. Mother blessing No money no love One love Super queen Sweet mother True love 10. IMPORTANCE OF MONEY 1. 2. 3. 4. Money sweet No money no friend No money no love No money no respect 11. REWARD FOR HARD WORK 1. 2. 3. Hard work pays No food for lazy man No job no respect Some Observations 1. God or religion seems to be important in the lives of Liberians, indicating that Liberians are very religious. 2. Liberians like giving advice. 3. Although the Mandingo ethnic group owns many commercial vehicles, there is only one slogan about Allah. 4. Although Liberia had 14 years of civil war, there are very few slogans about peace. Some Observations continued 5. Slogans and mottos tend to change over time to reflect current developments, and as such, can serve as a source of history. I THANK YOU. Comparison of Slogans in Liberia and Ghana (Percent) Category Religious Appeals Liberia Ghana (N = 250) (N = 71) 45 11 Advice for Everyday Living 25 16 Pain and Trials of This World 6 18 Political Statement 2 6 Rewards of Hard Work 3 6 Importance of Money 3 6 Relationship with Women 2 7 Examples of Slogans in Other Countries Kenya 1. Wild One 2. Rock and Roll Mama 3. Comin’ for to Carry Me Home Ghana 1. So is the World 2. Rock of Ages 3. Sea Never Dry 4. Be Sober 5. No Time to Die 6. Busy Bee 7. Fear Beautiful Women 8. Happiness is the Soul of Life 9. No Business, No Wife 10.Fear Woman and Play with Snake 11.Life is War Ghana continued 12. Men Suffer, Women Don’t Know 13. Cemetery is Not for Play 14. Because of Money 15. All Days Are Not Equal 16. Life Has No Spare 17. A Beautiful Women Never Stays with One Man 18. I No Be Like You 18. Whatever You Do People Will Talk of You 19. If You Do Good, You Do for Yourself Brazil 1. Adeus: Goodbye 2. Death is in love with me, but I am in love with life. 3. A woman is like fresh timber/she weeps but she catches fire 4. Even the most beautiful flowers wither. 5. The kiss of a married women tastes of lead 6. Blessed be the German who invented beer. 7. Jealously leads to suffering: Work to conquer it. 8. How can I dream if I don’t sleep. 9. Divorce is like an engine, always trouble. 10.To the ant’s feast you don’t invite the ant-eater. Brazil continued 11. Jesus loves you and so do I. 12. If I feel the urge to work, I wait for it to pass. 13. The best remedy against AIDS is to eat at home. 14. Be patient on the road, not a patient in the hospital. 15. There goes my man. 16. On the curves of your body I crashed my heart. 17. Did you hug your son today? Peace is sweet.