MARKETING
BRAINSTORM…
 There
are 1000 t-shirts in your
basement.
 Come
up with 5 ideas on how
you would get rid of them!
What is Marketing?
 All
activities from
product and/or
service conception to
customer satisfaction
at a profit
4 P’s of Marketing
1.
Product
2.
Price
3.
Place
4.
Promotion

4 P’s are also know as MARKETING MIX
Market Segment

Any part of an overall market that
has common characteristics

Group of consumers that are
grouped together based on some
characteristic

Wii for seniors
Target Market

Specific characteristics of the market
1. Product
Provide a product or service that satisfies a
consumer want or need
 Innovation and continuous improvement are
necessary for successful marketing
 What benefits or attributes does the
product/service have over other similar
products
 Packaging is also a major component of
product (often referred to as the 5th P)

Product & Packaging
Packaging

Why don’t companies make
resealable packaging more often?

They want you to throw away the
product & buy more.
Price

Price must be reasonable to the
consumer

It represents the value of the
product to the consumer

The price must cover the cost of
manufacturing the product or the
cost of providing the service and
allow for profit
Place / Distribution/
Availability

Making the product easily
accessible, that is, where the
product can be sold or the service
can be provided most successfully

Products should be available when
they are needed (at convenient
times)
Promotion

Informing potential customers about the
availability and benefits of certain
products or services

Most common parts of promotion are
advertising, sale promotion and publicity,
word of mouth, outdoor- billboards,
transits
Anti-Smoking: Cigarettes Today



Promotion
Product/ Packaging
 Price
Place
of Distribution
Old Spice – Case Study

Old Spice Guy
What made Old Spice a Success?
 Based on what you have seen, read,
and what you already know, what do
you think marketing is 'all about'?


Provide 1-2 examples of companies you have
engaged with on a social media site (such as
Facebook).

Explain why you chose to engage with the company
in terms of the benefit it provided you as the
consumer.