Gravitant Names Brad Anderson President and Chief Operating Officer to
Accelerate its Advantage in the Global Market Shift Toward Cloud Service
Brokerage
Brad Anderson, former President of Dell’s Enterprise Solutions Group, joins Gravitant to power its growth
in cloud computing and brokerage
AUSTIN, TEXAS — Jan 15, 2014 — Gravitant®, the leading software company in the enterprise cloud
services brokerage and management market, today announced that Brad Anderson has been named
President and Chief Operating Officer. Brad will also serve on Gravitant’s board of directors.
Gartner Group analysts predict: “By 2015, at least 20 percent of all cloud services will be consumed via
internal or external cloud service brokerages, rather than directly, up from less than 5 percent (in 2013).”
“Enterprise IT has come to the realization that Cloud will disrupt their current governance, operations,
service delivery and technology architectures and that they will need to use or become cloud service
brokers to address this disruption,” said Mohammed Farooq, Chairman and CEO of Gravitant. “Brad is a
widely respected senior business executive who brings a deep knowledge of enterprise requirements
combined with an incredible track record of achieving business objectives. He’s exactly the kind of talent
we need at Gravitant as we take this company to the next level.”
A recent Neovise customer survey showed that 71 percent of organizations using public or private
infrastructure-as-a-service offerings were doing so with a hybrid cloud implementation. To support these
companies using multi-cloud computing, Gravitant offers a platform that supports both cloud management
and cloud brokerage, including cloud solution aggregation, consumption management, business support
systems, governance and control.
Prior to joining Gravitant, Anderson served for seven years as President of Dell’s Enterprise Solutions
Group, which he transformed from a hardware supplier to a provider of complete enterprise solutions.
Under his leadership, revenues grew significantly faster than the industry to $12 billion across enterprise
and cloud infrastructure solutions. Prior to Dell, Anderson was HP’s Senior Vice President and General
Manager of Industry Standard Servers.
“Gravitant impressed me with its unique ability to help enterprises manage and optimize myriad cloud
environments with respect to cost, speed and control,” Anderson said. “This holistic approach goes
beyond point solutions and provides an integrated platform that enables Enterprises realize their vision of
IT-as-a-Service.”
Said Anderson, “Great companies are built at the intersection of big markets, superb teams and
compelling products. Gravitant has all three, and I am privileged to be part of this well-positioned
company.”
About Gravitant
Gravitant is at the forefront of the massive transformation driven by cloud computing. We provide cloud
brokerage and management software that empowers organizations to truly deliver IT-as-a-Service.
Gravitant’s cloudMatrix makes it easy to select, procure, consume, and manage cloud services and
enables users to move from a slow service-ticket model to an agile design-to-order model. The results:
improved time-to-value from months to minutes and IT costs slashed by up to 50 percent. cloudMatrix is
trusted by some of the largest enterprises in the country as their IT-as-a-Service platform.
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