Social Media and ACC
By
Lee Betancourt
Director of Communications and Public Relations
Jane Myers
Public Relations, Communications and Social Media Coordinator
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Online social networking service that enables users to send and
read short messages called tweets.
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A tweet is 140-character message or an expression of an idea
and can contain text, photos, videos and “hashtags.” Users can
“like,” “re-tweet,” “reply” and/or “favorite” tweets.
•
A hashtag, identified by the “#” symbol, is an unspaced phrase
or word used to mark keywords and topics in a tweet; created
organically by Twitter users as a way to categorize messages.
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When you follow people, their tweets instantly show up in your
timeline. Similarly, your tweets show up in your followers'
timelines.
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271 million monthly active users on Twitter and 500 million
“tweets” are sent per day.
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Online social networking service that allows registered users to
create a personal profile, add other users as “friends” and
exchange messages.
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Users can also post status updates and photos and receive
notifications when others update their profiles or post on your
timeline.
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Pages are for businesses, brands and organizations to share
their stories and connect with people.
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Pages can be customized by posting stories, hosting events,
adding applications and more.
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As of June 30, 2014, there are 1.32 billion monthly active users
on Facebook
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The world’s largest online social network for business professionals with
more than 313 million users in over 200 countries and territories.
•
More than 3 million companies have LinkedIn Company Pages.
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LinkedIn Groups provide a place for professionals in the same industry
or with similar interests to share content, find answers, post and view
jobs, make business contacts and establish themselves as industry
experts.
•
Users are sharing insights and knowledge in more than 2.1 million
LinkedIn Groups.
ACC Social Media Platforms
Best Practices
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Know the audience you are trying to reach and develop a
communicable purpose and strategy for each channel.
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Create editorial calendars to keep the conversation flowing on a
regular basis.
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Develop a social media policy and rules of engagement.
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Monitor the performance of each social media channel to improve
its engagement and editorial strategy.
•
Identify industry influencers, such as thought leaders/experts,
news media, peers, etc… to follow and engage with on social
media channels.
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Promote, promote, promote! Incorporate social media channels
into all outgoing messages.
Q&A
Thank you.