How Can Businesses Benefit from Using Social Media for Recruitment? FACEBOOK 1. Attracts a wider and more diverse pool of candidates 2. Posts job openings at no costs INSTAGRAM 1. Creates and improves employer brand 2. Uses hashtags to fill positions 3. Turns followers into potential hires TWITTER 1. Tweets job openings to followers 2. Shares exciting news and benefits through tweets 3. Runs campaigns to connect with potential applicants LINKEDIN 1. Targets specific talents through advanced search 2. Verifies background of candidates through connections and networks CONCLUSION