UNICEF - ECO
Terms of Reference (TOR) for Individual & Institutional Contract
Programme: Communication
Project and Sub - Projects: Media and Advocacy
Activity Code Number:
1.Background:
Communication section needs to contract a video production company on a Long Term Agreement (LTA) for
Audio/Video documentation of all field activities, events, happenings and any other assignments relevant to
UNICEF and/or its partners work in Egypt. The LTA will also include production and/or editing of multimedia
material including public service announcements, documentaries, promotional videos and any other multimedia production.
2. Purpose of Assignment: Long Term Agreement (LTA) for:
Category A: Video Documentation: Video documentation and production of different field activities, events
and any other assignment relevant to UNICEF Egypt focus areas and projects. The expected video material
outputs in this category include documentaries, promotional videos and any other multi-media production
except public service announcements & visual Motion.
Category B: Videographics & Visual Motion: video production of videographs and visual motion. The
expected video materials outputs in this category include 2D – 3D graphics, videographics, mixing between
visual motion and video footage graphic manipulation, special effects and color correction.
3. Duty station: Cairo
4. Supervisor (must be staff member): Hala Abu-Khatwa/ Head of Communication Section
5. Description of assignment: (provide detail and in quantitative terms)
6. These tasks and deliverables will only be required from agency selected for contracting
Key Tasks
Expected Outputs
Category A: Video Documentation & Production
1- Assign a focal point from the company for
smooth communication.
1- Effective and efficient communication
between the two entities
2- Submit 3 different scenarios, and storyboards
when requested, for the reports and the
promotional videos and present it to UNICEF
Egypt Communication team.
2- Clear reflection of how the media piece will
increase knowledge among the public about
the issue of concern and reflect UNICEF
efforts in the best possible way to the target
audience.
3- Video documentation (shooting & interviews)
of UNICEF Egypt field activities, events and
any other happenings in all governorates
upon request from the Communication
section based on UNICEF guidelines for
video production and multi-media
documentation
3- Video documentation of UNICEF Egypt
events, field activities and any other
happenings in all governorates matching
UNICEF standards
4- Editing (including addition of narration &
music) of raw footage according to
Communication section recommendations/
requests and UNICEF guidelines for video
production and multi-media documentation
4- Providing a primary rough cut for the footage
for further editing and enhancing before the
finalization of the video material
5- Translation & subtitling of media pieces upon
request from the communication section
5- Media pieces can be used in different
venues with wider variety of audience
6- Re-editing/formatting of UNICEF owned
video materials, previously produced, to be
included in other video productions or reedited for future productions according to
Communication section recommendations/
requests and UNICEF guidelines for video
production and multi-media documentation
6- Re-formatting and/or re-editing of UNICEF
previously
produced
video
material
according
to
Communication
section
recommendations/ requests and UNICEF
guidelines for video production and multimedia documentation
7- Finalization of the video material (Color &
sound correction and any other graphical
effects/additions needed) under the guidance
of the communication team and following
UNICEF guidelines for branding and
copyrights
7- Final version of video material is submitted
matching
Communication
section
recommendations/ requests and UNICEF
guidelines for video production and multimedia documentation
8- Submission of the final video material in 2
sets; a- High quality b- Compressed quality
for uploading and sharing on the various
internet venues
8- Submission of 2 sets of the finalized and
approved videos, suitable to be used for
TVs, events and for internet usage
9-
9- UNICEF is the sole copyright holder and all
rights of the raw footage and/or the final
product are reserved to UNICEF
Submission of all row footage material to
UNICEF
Category B: Videographics & Visual Motion
10- Assign a focal point from the company for
smooth communication.
10- Effective and efficient communication
between the two entities
11- Submit a minimum of 3 scenarios and/or
storyboards for the visual motion videos and
present it to UNICEF Egypt Communication
team.
11- Clear reflection of how the visual motion will
increase knowledge among the public about
the issue of concern and attract the target
audience.
12- Submit an elaborate storyboard explaining
the sequence of the visual motion videos for
editing and approval by UNICEF Egypt Head
of Communication section.
12- Creative demonstration of the main storyline
of the viral videos and how each video
reflects on the current situation in the
country and UNICEF efforts.
13- Propose a timeline for the implementation of
the visual motion videos
13- Give a clear idea on the progress of preproduction, production, and post production
phases of the viral videos and date of
finalization and delivery.
14- Duration of each visual motion video should
range between 1 – 7 minutes, subject to
modification according to the nature of the
issue and the storyline.
14- The average duration of each viral video
should range between 1 - 7 minutes to make
sure that the video is interesting, to the point
and without redundancy.
15- All video material produced/created should
be of HD quality to meet UNICEF requested
standards.
15- HD quality is essential to ensure that the
messages presented are supported by high
technical standards to attract target groups.
16- Presentation of a first draft of the visual
motion videos with narration to be reviewed
and approved by UNICEF Head of
Communication section is essential before
further editing.
16- Amendments/re-production of the viral video
is a possibility based on UNICEF
Communication Section comments.
17- Subtitling of media pieces upon request from
the communication section
17- Media pieces can be used in different
venues with wider variety of audience
18- Finalization and delivery of the final version of
each visual motion video in the best format to
be used online and another format for the use
on other media outlets
18- 2 copies (DVDs) to be delivered as the final
production in 2 sets of formats to be used in
best possible quality on the internet and on
other media outlets with all raw material
used in the video
19- All copyrights of all video footage filmed,
created, inserted and edited before, during
and after the production of the viral videos
are reserved to UNICEF and cannot be used
by anyone or in any case except with a
written approval from UNICEF officials.
19- All UNICEF copyrights are reserved and all
raw, and edited video materials are solely
used under complete authorization and
supervision of UNICEF officials.
1. 6. Duration of Assignment: February 1st 2012 to January 31st 2014
2. 7. Nature of Assignment: (Office or Field - Based, Frequency of travel, reporting mechanism etc.)
3. Field visits, with expected frequency of travel to be on monthly basis
8. Qualification and/or specialized knowledge/experience required for the assignment:
1. Well proven and demonstrated capacity and experience in the field of video documentation
2. Well proven and demonstrated capacity and experience in the field of visual motions
3. Well proven and demonstrated creativity and highly engaging products
4. Ability to cover several simultaneous requests including in-house and field work
5. Ability to set clear time plans and well scheduled work processes
6. Good connections with field coordinators and technical personnel for efficient and effective field work
with complete flexibility for multi-stops travels
7. Interest in children and development issues
8. Previous experience working with a UN agency or in the field of development is an asset
 9. Attachements: Attached with this ToR:
 a) Bids evaluation criteria which will be used all bids submitted
 b) Financial items checklist (all bidders should provide their financial offer against each item in this list)
 10. Proposed Payment schedule:
Payment will be provided per job with no minimum number of jobs
during the duration of the contract
12. Other Costs: If necessary, travel and other expenses will be covered from relevant section budget
14. Reporting Requirements: ( if applicable, frequency of assignment reports and end assignment reports)
Submission of invoice per job done
15. Prepared by :
Section: Communication Section
Name: Mohamed Megahed Title : Communication Assistant
Signature :
Date: 23 Dec 2012
16. Approved by Section Chief:
Name: Hala Abu-Khatwa
Title : Communication Specialist Signature:
Date: