Company Overview
 Markets and Products
 Objectives
Keys to Success
Management Team
Rhian Whitehurst
CEO
Catalina Santacruz
CFO
Ximena Duque
COO
Services
 Open Play Paintball Field Rental
 Paintball Field Rental for Parties of 10+
 Equipment Rental
 Expendable Supplies (extra paintballs and CO2)
Pricing
 PACKAGE PAINTBALL PRICING
 $35 per person
 Includes:
 CO2 Tank
 Equipment rental (Mask and Gun)
 200 paintballs
 Field Admission
 Groups of 15 players $320
Pricing
OTHER SALES:
OTHER RENTALS:
 Co2 – Free with Rental
 Belt Pouch with two 100 ball tubes – $5.00
 $10.00 all day admission for those who bring their
own gun (BYOG)
 Camo jumpsuit –$ 5.00
 9 Oz $2.00
 12 Oz $3.00
 100 paintballs – $9
 200 paintballs – $15
 500 paintballs – $29
 1,000 paintballs – $54
 Walkie Talkies – 2 for $8.00
Our Facility
Sundown Mountain Resort
16991 Asbury Rd
Dubuque, IA 52002
Target Market
 The prime market of a paintball facility is a twenty-mile radius.
 The demographics of Impact Zone Paintball are:
 Total population in the twenty-mile radius is in excess of 600,000 people.
 34.3% are men 26 to 46 years old.
 16.4% are young men 16 to 25 years old.
 The average household income for the area is $63,255.
 Personal per capita income of $41,229
 The average discretionary income for this age range is $650.
Market Survey
ENOJOYS OUTDOOR
ACTIVITES
Yes
INTERESTED IN PAINTBALL
Yes
No
PREVIOUSLY PLAYED
PAINTBALL
Yes
No
No
20%
25%
35%
65%
80%
75%
Marketing
Flyers
Radio
Online
https://www.facebook.com/impactzonepaintball
www.twitter.com/impactzonepaintball
http://impactzonepaintball.weebly.com/
SWOT
STRENGTHS:
-Limited start up risk
- High gross margins
-Location is very suitable for new
customers.
-Partnership with a trusted Business.
WEAKNESSES:
-No ownership experience
-Other activities are offered which
have been in place for a long time.
- We do not own the land where we
are operating.
OPPORTUNITIES:
-New markets offer great potential
-Expand into new neighborhoods
-Repeat business model
-Growing city
THREATS:
-Economic slowdown could
reduce demand
-Lawsuits because of injuries can
increase costs and damage
reputation
-Inconsistent population during the
summer
Key Partners
 Dubuque Discs
 Sundown Mountain Resort
 Chamber of Commerce
 Greater Dubuque
 Airgas
 Blendcard
 Dubuque Colleges
 ANSgear
 Small Business Dubuque
 The Friedman Group
 Travel Dubuque
 Best Shot Paintball
 Ultimate Paintball
Competition
 Chestnut Mountain Resort- Summer Activities
(Galena, IL)
 Four Mounds Ropes Course
(Dubuque, IA)
 Cherry Lanes Diamond Jo
(Dubuque, IA)
 Adventure Park Paintball
(Cedar Rapids, IA)
Revenue
Forecast
Personnel Table
Budget Table
Loans and Investments
Start-Up Costs
Office Supplies ($2400)
POS, Printer & Phone ($1300)
Equipment ($10000)
Tent ($1000)
Field Structures ($2,000)
Rent ($600)
TOTAL: $17300
Balance Sheet
Net Profit (or Loss) by Year
Cash Flow Statement
FY2016
FY2017
FY2018
Net Profit
$5,585
$13,563
$18,305
Depreciation and Amortization
$2,860
$3,260
$4,060
Change in Accounts Receivable
$0
$0
$0
Change in Inventory
$0
$0
$0
Change in Accounts Payable
$0
$0
$0
Change in Sales Taxes Payable
$0
$0
$0
$8,445
$16,823
$22,365
($14,300)
($2,000)
($4,000)
$21,000
$0
$0
Change in Short-Term Debt
$0
$0
$0
Change in Long-Term Debt
$0
$0
$0
Dividends and Distributions
$0
($10,000)
($10,000)
$6,700
($12,000)
($14,000)
$0
$15,145
$19,968
$15,145
$4,823
$8,365
$15,145
$19,968
$28,333
Operations
Net Cash Flow from Operations
Investing & Financing
Assets Purchased or Sold
Investments Received
Net Cash Flow from Investing &
Financing
Cash at Beginning of Period
Net Change in Cash
Cash at End of Period