Werren/ESOL 22
Test 3: Chapter 2
Name: ___________________________
Date: __________________
A. Pronunciation: Reduced Forms of Words
Listen to the conversation. You’ll hear the reduced forms of some words. Write the long forms on
the lines. You’ll hear it two times. (5 points)
1. A: Hey, Jill. _____________________________________________________ going?
2. B: Good. __________________________________________ with you?
3. A: Not much. I just started classes. How _____________________________________________________?
4. B: I’m not taking ___________________________________________ classes this term.
5. A: I sure am. I ________________________________________________ if I can handle so many.
B. Listening to Lectures: Listen to the lecture and complete the notes below. You will hear the
lecture three times. You’ll hear the lecture 3 times. (24 points)
1. What is the main idea?
a) global marketing ideas
b) global marketing mistakes
c) global marketing success stories
2. Which of the following were problems for Snapple? CIRCLE TWO
a)
b)
c)
d)
e)
language
point-of-purchase displays
attitudes
pictures on package
financial resources
3. Do the Japanese like purity or pulp? ________________________________________
4. What are the other marketing mistakes related to?
a) ingredients
b) culture
c) displays
5. What was the problem for American Airlines in trying to advertise its new leather seats?
a) language
b) product research
c) financial resources
6. What was the problem with the baby food in Africa?
_______________________________________________________________________________________________________________
_______________________________________________________________________________________________________________
7. What is one way the Asian market differs from the American market?
a) Asian men shave less often.
b) Not all Asians read, so companies put pictures of the ingredients on the package.
c) They need 5 or 6 razors per month.
8. Which of the following companies sells camera supplies?
a) Snapple
b) Gerber
c) Fuji
9. How is the Arabic market different from the American market?
_______________________________________________________________________________________________________________
_______________________________________________________________________________________________________________
C. Intonation in Questions (6 points)
Do the following questions have rising or falling intonation? Write down “R” for rising or “F” for
falling on the line before each question. Then, circle the syllable or word that is stressed at the end
of each question.
1. ________ Am I interrupting?
2. ________ When did you do your homework?
3. ________ When is the semester going to be over?
D. Advertisements: Linking Words and Cause-Effect Connectors
Look at the advertisement and write sentences describing it. (15 points)
1. What is the product? ______________________________________________________________________________
2. Who is the target audience? ________________________________________________________________________
_________________________________________________________________________________________________________
3. Linking Verbs/Non-Action Verbs
What are some examples of linking verbs?
1.
2.
3.
4.
Write one sentence describing the advertisement using a linking verb and adjective.
__ ________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
4. Cause-Effect Connectors
What are some examples of cause-effect connectors?
1.
2.
3.
4.
Write one sentence with a cause-effect connector describing the ad’s effectiveness or if you would
buy the product or not.
__ ________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________