University of Management & Technology
School of Science & Technology
Department of Electrical Engineering
Introduction to Journalism
Lecture
Schedule
Section: A Fri & Sat (03:30-05:00 hrs)
Section: B: Thu & Sat (12:30-02:00 hrs)
Section: C Mon & Thu (03:30-05:00 hrs)
Section: D Mon & Thu (12:30—2:00 hrs)
Section: E Fri & Sat (11:00-12:30 hrs)
Pre-requisite
Instructor(s)
Office
Rashid Khan, Aneela Saleem, Beenish
Khalid, Shafiq Kamboh & Sundas Yousaf
Semester
Spring 2014
Credit
Hours
03
Contact
Department of Media and Communication,
Office Hours
UMT
Rashid.khan@umt.edu.pk
09:00-17:00
Teaching
Assistant
N/A
Contact
N/A
Office
N/A
Office Hours
N/A
Course
Description
Expansion trend in Broadcast Industry has increased not only increased the demand of good
broadcasters /journalists to run the business of broadcast industry but has created a passion
amongst educated youth to acquire knowledge about media, its basic elements and
approaches to wards behaviors change. The success of Print and broadcast media is directly
related, how fast and accurate news service they could provide to mass audience. Broadcast
industry in Pakistan has also taken a quantum leap and with more liberal policy of
Government our country need media professionals as well as the new graduates to know
about the true essence of journalism and its constructive approach.
The course Introduction to Journalism) has been designed to introduce students the key
concepts of print, electronic and interactive media. Study will also focus on the relationship
between journalism and society and empower students to understand the fundamentals of
realistic meaning of Journalism and its approaches in current scenario. Following topic will
be covered.
(COURSE OUTLINE)
1. Muslim press and its role in freedom movement (Subcontinent)
2. Broadcast and print media (Historical, Practical and Regulatory difference)
3. PEMRA ORDINENCE 2002,-2004 Objectives
4. News Writing. (Identifying your reader/Audience and listener)
5. Code of Conduct for Media Broadcasters and Cable TV Operators
6. Press Council of Pakistan Ordinance
7. Element of journalism
8. What Makes a Story Newsworthy? (News Determinants)
9. What makes a good Reporter?
10. Element of story writing
11. Acronyms/ Abbreviations used in media industry
12. Structures of news writing.
13. Format of Press Release, reports and features.
14. Difference between News editor, Reporter, Columnist, analyst, news reader and Anchor
(Job Description)
15. Preparation of News Bulletin (importance of Linear flow of information
16. Kinds of Journalism (Broadcast Journalism, Development Journalism, Investigating
Journalism, Online Journalism, Sports Journalism.
17. Defamation Ordinance of Pakistan 2002
18. Law of Privacy
Grade Evaluation Criteria
Following is the criteria for the distribution of marks to evaluate final grade in a
semester.
Marks Evaluation
Quizzes:
Assignments:
Mid Term:
Attendance & Class Participation:
Presentations:
Final exam:
Marks in percentage
10%
10%
25%
05%
10%
40%
___________
Total Marks:
100
___________
Recommended Text Books:
1. (Communication Works 9th edition by Gamble Teri
2. Communication in our Lives by Julia T. Wood
3. Communicate! by Verderber, Rudolph F.
4. Fundamentals of human communication 3rd edition by DeFleur, Margaret H.
5. Journalism Principles and Practice by Tony Harcup
6. Television News By Ivor Yorke
7. The Daily Miracle (An Introduction to Journalism) by David Conley
8. Journalism ethics and regulation by Chris, F.
9. Media law and ethics: readings in communication regulation. Kiran, P.
10. Media law and ethics by Moore, R. L. & Murray, M.D.