2.3 Corporate social responsibility
BA, p 22
CSR activities
HW check: Reading (task 6 & vocabulary)
CSR: Exposing the fraud
• Task 6: 1e, 2b, 3a, 4f, 5d, 6c
• What examples of smokescreens, paying
lip service and tokenistic PR exercises
have you come across / heard of?
Any ideas? What is this?
bp
"I believe that tobacco harm
reduction has the potential to
be one of the biggest public
health opportunities of this
generation...
This is why we have made a
long-term commitment to
build the science base
needed to determine
whether new products will
pose reduced health risks and
to seek the support and
guidance of the scientific,
public health and regulatory
communities in this.“
D. O’Reilley, PhD
BAT Group Scientific Director
2.3 Corporate social responsibility revisited
Match to create CSR activity types
Corporate
Community
EcoSponsoring
Code
Cause-related
efficiency
of conduct
marketing
philantrophy
investment
awards
2.3 Corporate social responsibility revisited
Match to create CSR activity types
Explain what corporations do, why, e.g.
Corporate philantrophy
Community investment
Eco-efficiency
Sponsoring awards
Code of conduct
Cause-related marketing
2.3 Corporate social responsibility revisited
Explain what corporations do, why, e.g.
With a little help...
Corporate philantrophy
(donating to ch______ to e_h______ company
reputation)
Community investment
(developing community project in the v_c___ of c.’s
sites)
Eco-efficiency
(trying to improve economic & ecological p_rf_______)
2.3 Corporate social responsibility revisited
Explain what corporations do, why, e.g.
With a little help...
Sponsoring awards
(making a large d_______  company = CSR expert
/ leader)
Code of conduct (publishing expl____ statements of a
company’s v_l___ and st_n____ of corporate
b_h_____)
Cause-related marketing
(a p_rt__ship between a company and a c______ charity l_g_ used in br__d or product promotion)
Hope you’ll enjoy this!
•
http://www.colbertnation.com/the-colbert-report-videos/419674/october-012012/the-word---supply-chained
Vocabulary: OUTSOURCING
A practice used by different companies to
ransferring portions of
reduce costs by t_________
uppliers rather than
work to outside s______
completing work i_______.
nternally
Source: Investopedia
Advantages vs. disadvantages?
Video 1: http://www.youtube.com/watch?v=MZEAIJPWueo
OUTSOURCING: ADVANTAGES OR
DISADVANTAGES?
• Losing control of
business
• Allows focus on core
activity
• Potential redundancies
• Streamlines a
business’s operations
• Gives access to
professional capabilities
• Sharing business risks
• Fear of service
provider’s bankruptcy
• Other companies may
also use the service
provider (service may
be diluted by other
users)
• Frees up human
resources
• Allows access to
cutting-edge
technology
OUTSOURCING
•
•
•
•
•
•
ADVANTAGES
Allows focus on core
activity
Streamlines a
business’s operations
Gives access to
professional capabilities
Sharing business risks
Frees up human
resources
Allows access to
cutting-edge technology
•
•
•
•
DISADVANTAGES
Fear of service
provider’s bankruptcy
Losing control of
business
Potential redundancies
Other companies may
also use the service
provider (service may
be diluted by other
users)
Which of these departments could be outsourced
without damaging the work of a company which
makes components for the computer industry?
•Research and development (R&D)
•Sales
•Production and assembly
•Aftersales care and support
•Human resources (HR)
•Maintenance
•Snack bar & restaurant
What would be the advantages and risks attached to
outsourcing any of these departments?
→Ex 1 p.32 GROUP DISCUSSION
Vocabulary: LIFT-OUT
• when an external provider hires staff who
used to do the same job for the customer.
They may continue to work on their former
employer’s site, or be moved to the provider’s
own premises.
→ Listening
- make notes about:
Motorola
BT
Accenture
HR
BC Hydro
Answer the questions 1-6
Answering questions about lift-out
Pls, use the following words / expressions:
1 to grab attention
to change attitudes
2 outsourcing service provider
to hire
similar work
same client
4 workload
to assume (to mean) efficiency
5 a) outsourced employees attracted by the idea
b) career opportunities
e.g.
HR (source of revenue)
moving
6 knowledge drain
refuse
minimize the risk
emphasize
Vocabulary: OFFSHORING
Offshoring - the practice of outsourcing
operations overseas.
-from industrialized countries to less-developed
countries
-to reduce the cost of doing business because of:
- lower labour costs
- more lenient environmental regulations
- less stringent labour regulations
- favourable tax conditions, and
- proximity to raw materials.
Source: Encyclopedia Britannica
Can you explain the underlined words?
Vocabulary: OFFSHORING
Offshoring - the practice of outsourcing
operations overseas.
-from industrialized countries to less-developed
countries
-to ______ the cost of doing business because of:
- lower labour costs
- more _______environmental regulations
- less _______ labour regulations
- favourable tax conditions, and
- _________ to raw materials.
Source: Encyclopedia Britannica
Use: nearness, relaxed, cut, strict
Computers threatened our jobs,
but ultimately made us stronger.
So will outsourcing (offshoring).
Chris Anderson
Can you agree?
http://www.youtube.com/watch?v=6lVXWO7wjrY
http://dsc.discovery.com/tv-shows/othershows/videos/thomas-l-friedman-reporting-accentneutralization.htm
Handout: The Indian Machine
• Pls., close your books
Read your section. (8 paragraphs)
Make a list of useful/unknown words/expressions.
Write a summary sentence for the paragraph.
Dictate the sentence to the class.
Write the words on the board. (next slide too)
C_
u b_ _i c_ _l e_
T_y p
_ _e _s _e _t t_ _e _r
N_e _h _r u_ c o_ l_ l_ a_ r_
B _a _t c_ _h P_r o_ _c _e _s s_ i_n_ g_
Sw
_ _i _t c_ _h _b _o _a _r d_
D _a _t a_ C _r _u _n _c _h _i _n _g
Handout: The Indian Machine
• Pls., close your books
Read your section. (8 paragraphs)
Make a list of useful/unknown words/expressions.
Write a summary sentence for the paragraph.
Dictate the sentence to the class.
Write the words on the board. (next slide too)
Read the whole text and match summaries to the
paragraphs.
Quickly read the summaries on page 32 and
match them to the paragraphs.
1b 2g 3f
4h 5e 6d 7c
8a
REPHRASE
• He is eager to work for the equivalent of your
latte budget.
• The American cubicle farm is the next textile
mill, just another sunset industry.
• Bits can easily reach places that atoms
cannot.
• India has an army of knowledge workers.
• There is some solace in history.
• It’s not a matter of blue-collar versus whitecollar; the collar to wear is Nehru.
• Secretaries have morphed into executive
assistants.
• Profit-obsessed executives gobbling jobs in a
push for efficiency.
• Our fear of a silicon invasion diminished.
• The outsourcing industry thrums with potential
and power.
• Companies roll out nearly identical versions of
products.
HW:
Task 4
Task 5 (write down your explanations)
• 6 Discussion
Progress test, 13 Dec, 2013
Types of exercises in the progress test:
•
•
•
•
•
Definitions of words
Rephrasing sentences
Using a givne phrase in sentences/paragraphs
Insert the missing part of a collocation
Answering comprehension questions on the
texts covered
Texts / topics
•
•
•
•
•
•
•
America re-elects President B. Obama
Top tips for getting on at the workplace
The Peter Principle
Personal development: the Johari window
Corporate image: The Big McMakeover
CSR
Outsourcing: The Indian Machine
A memory refresher:
• Sort out words by matching them to the
text/topic in which they were used:
a scam
back-to-basics
assertive
environmental impact
to rebrand
a pane
self-conscious
sleek
aptitude
the Blind Spot
donation
sponsorship
obesity
greenwash
cubicle
in your face
Nehru collar
lift-out
fraud
health scare
tokenistic
foul-up
incumbent
pratfall
revamp
blip
• →Ex 5, 6
• →Summarize each paragraph in a sentence.