Nanyang
Polytechnic
DIPLOMA IN MECHATRONICS ENGINEERING
COMMUNICATION SKILLS 2 (EG2013)
SURVEY REPORT
On Coffee House
Project Supervisor:
• Ms Sakun
Team Member:
• Cai Ruishu (025819U) -Leader
• Lin Yalai (021719H)
• Joyce Cher (025874Y)
• Siow Jiong Cheng (024762G)
• Zheng Ye (023777J)
• Acknowledgements
We wish to express our gratitude to the following:
Our lecturer, Ms Sakun, for providing the format of the
survey report and going through of the data of our report.
School of Engineering (Mechatronics) students and lectures
by giving their precious time for helping doing the survey.
The coffee companies involve in this report for giving us
valuable information about them.
TABLE OF CONTENTS
•
Title Page
•
Acknowledgements
•
List of Illustrations
•
Abstract
•
Introduction
–
Purpose Statement
–
Background / Problem
–
Scope
–
Method of enquiry
•
Body/Findings/Discussion
–
History of Spinelli
–
History of Coffee Bean
–
History of Starbucks
–
Spinelli’s Price List
–
Coffee Bean’s Price List
–
Starbucks’ Price List
–
Survey Summary
–
Comparison and Analysis
–
Conclusion
Recommendations
Bibliography
Appendices
ABSTRACT
Coffee can only be bought in Food Junction and
canteens in NYP. Therefore, we decided to do a
survey with fifty students and lecturers from the
school of Engineering(Mechatronics) to see if they
would like to have a coffee house in school where
different varieties of coffee will be served. We
concluded that Coffee Bean was the most popular
coffee house preferred after detailed comparison
and analysis of the survey. If there were to be a
coffee house in school, we would recommend
Coffee Bean.
Introduction
Purpose Statement
The Purpose of this survey report is to find out what are the students of SEG
Mechatronics choice for coffee house.
Background / Problem
There is no good coffee in Nanyang Polytechnic. There is also no wide of
variety of coffee selection in Nanyang Polytechnic. Coffee is just sold in the
canteen and they are not to many students’ liking in majority as it lacks of
flavour.
Scope
This survey is only limited to the School of Engineering (Mechatronics) only.
Three coffee companies would be compared. The areas being compared are
prices, ambience, types of coffee and the location they would like for a coffee
house in school. Lecturers are also asked to join in the survey, as they would
also be patronizing the coffee house in the future.
Method of Enquiry
Information would be gathered from the Internet, from coupon booklets, from
media presses and from magazines. The sampling designed used would be
area sampling because the survey would be only be conducted in the school of
Engineering (Mechatonics). It would thus be a cost effective and useful survey
concerns decisions regarding location for a coffee house. Fifty people
comprising of students and lecturers from the School of Engineering
(Mechatronics) will be surveyed. The survey would be done during school
lunch breaks.
Body/Findings/Discussion
History of Spinelli
Spinelli Coffee Company originated in San Francisco. Its first Singapore outlet
opened its doors at the Amara Shopping Centre in February 1996, followed rapidly by
Change Alley, the Heeren and Robinson Point.
Spinelli’s roots are in the purveying, roasting, selection and serving of premium
arabica coffees. Its Singapore stores are an inviting combination of fine coffees and
fresh baked goods with simple yet colourful interiors. Each site is designed to fit the
feel of its location, giving a neighbourhood sense of individuality to the outlet. With
the majority of outlets located in the banking district or in business parks, its target
market tends towards the sophisticated, quality conscious coffee lover.
Quality and freshness are the standards on which they create their success. Staff
members are carefully trained in product knowledge and preparation methods. They
provide friendly, knowledgeable, professional service, ensuring that customers are
served a fresh, full-flavoured cup of coffee each time they visit their stores or
purchase their beans.
In December 1998 their state of the art, Probat-fired roasting plant commenced
operation. Only the highest-grade arabicas are sourced from throughout the coffee
growing world and imported raw for storage in their climate controlled warehouse.
These high-grown arabicas are batch roasted each week and delivered fresh to their
stores and wholesale clientele.
Supplying a growing number of restaurants, clubs, office pantries as well as
individual customers, Spinelli’s obsession with quality and emphasis on customer
service has made them a popular choice. Complementary coffee making equipment
and condiments are also sold to simplify coffee operations for their customers, whilst
training and technical expertise offer professional support.
While dedicated to Asia-wide expansion, Spinelli Coffee Company believes in slow,
careful and targeted growth so as to remain focused on quality standards. Franchise
enquiries are welcome as they aim to identify partners for their Asian growth and
beyond.
History of CoffeeBean
Herbert B. Hyman started The CoffeeBean & Tea Leaf ® in
1963 with a dedication to excellence and quality, and his
efforts made him the founding father of gourmet coffee in
California.
The Coffee Bean & Tea Leaf ® has since grown into one of
the largest privately- owned, family-run coffee and tea
companies in the world.
The endurance and popularity of The Bean, as it is
affectionately referred to by devotees, can be attributed to
the high standards that were established from the beginning.
From trend-setting drinks like the World Famous Ice
Blended®, to the employees who become a part of the
communities they work in, The Coffee Bean & Tea Leaf ®
has discovered the formula for a successful coffee and tea
company.
History of Starbucks
Starbucks history dates back to the year 1971 where it opens its first
location in Seattle’s Pike Place Market. Ever since, they have sought
their exceptional coffee beans from around the world. At Starbucks,
they are passionate about coffee. They seek out the finest beans the
world has to offer, then carefully roast each and everyone to
perfection, so customers can enjoy wonderful single-origin coffees
and exclusive signature blends. This commitment to superlative
quality is their promise to their customers. The end result is amazing
delicious and aromatic Starbucks coffee. Starbucks now have a total
current location of 6,294 outlets internationally.
Spinelli’s Price List
Today’s Brew Small $2.50 Medium $2.90 Large $3.20
Hot Tea Small $2.20 Medium $2.40 Large $2.60
Expresso Single $2.50 Double $3.00
Hot Milk Small $2.60 Medium $3.10 Large $3.50
MacchiatoSingle $2.50 Double $3.00
Ice Blended Drinks(Spins, Twist) Small Medium $4.60 Large $5.00
Cappucino Small$ 3.40 Medium $3.80 Large $4.10
Americano Small $2.60 Medium $3.00 Large $3.40
Latte Small $3.70 Medium $4.10 Large $4.40
Café Mocha Small $4.00 Medium $4.30 Large$4.60
Hot CocoaSmall $2.50 Medium $2.90 Large $3.30
Pastries, cookies, sandwiches and
cakes range from $1.00 to $6.00
Coffee Bean’s Price List
Today’s Brew Small $2.60 Regular $3.00 Large $3.40
Hot Tea Small $3.20
Expresso Single $2.80 Double $3.40
Café Vanilla Small $4.30 Regular $4.70 Large $5.00
Macchiato Single $3.20 Double $3.80
Ice Blended Drinks(Mocha, Vanilla,ultimate,blackforest) Small $4.40 Regular $5.40
Cappucino Small $3.80 Double $4.20
Tea Lattes Small $3.90 Regular $4.50 Large $4.90
Americano Small $3.00 Regular $3.60 Large $4.00
Latte Small $3.90 Regular $4.50 Large $4.90
Café Mocha Small $4.30 Regular $4.70 Large $5.00
Hot Cocoa Small $3.30 Regular $3.80 Large $4.30
Pastries, cookies, sandwiches and
cakes range from $1.20 to $7.00
Starbucks Price List
Today’s Brew Tall $3.30 Grande $3.70
Hot Cocoa Short $3.50 Tall $4.00 Grande $4.50
Expresso Single $3.00 Double $3.60
Hot Milk Short $2.60 Tall $3.10 Grande $3.50
Macchiato Single $3.20 Double $3.80
Ice Blended Drinks(Coffee, Mocha, Rhumba, Caramel,
Expresso)Short $4.40Tall $5.80 Grande $6.10
Cappucino Short $3.80 Tall $4.40 Grande $4.80
Pastries, cookies, sandwiches and
cakes range from $1.00 to $5.70
AmericanoShort$3.20Tall$3.80Grande$4.20
LatteShort$4.20Tall$4.80Grande$5.20
Café MochaShort$3.80Tall$4.80Grande$4,80
Hot TeaShort$2.70Tall$3.00Grande$3.40
Survey Report Summary
Which coffee club do you prefer?
Q1:
0%
2%
11%
9%
38%
Starbuck 38%
Coffeebean 40%
Spinelli 11%
Dome 2%
Spinelli 0%
Others 9%
40%
Q2:
How many times do you visit a
coffee club in a month?
16%
4%
4%
1-3 68%
4-6 8%
7-10 4%
8%
>10 4%
68%
Not all at 16%
Q3: How much money do you
spend on each visit?
10%
0%
6%
< $3 6%
$3 - $5 54%
$5 - $ 8 30%
30%
>$8 10%
54%
Q4: What type of coffee do you
prefer?
3%
7%
23%
7%
Lattee 23%
Blended Ice 44%
Expresso 16%
Tea 7%
16%
Normal Coffee 3%
Others 7%
44%
Q5:
Which environment do you prefer?
0%
31%
43%
Outdoor 31%
Indoor 11%
With Fans 15%
Air-Conditioned 43%
11%
15%
Q6:
How do you like your coffee to be?
12%
0%
22%
Hot 22%
Cold 38%
Sweet 28%
28%
Bitter 12%
38%
Q7:
What is/are your purpose/purposes of visiting a coffee club?
10%
0%
19%
12%
Purely for drinking
coffee 19%
Chit-chat with friends
59%
Studying 12%
Dating 10%
Others 0%
59%
Q8:
Do you wish to have wireless connection in the coffee club?
0%
28%
Yes 72%
No 28%
72%
9:
Who do you usually visit the coffee club with?
Family Members 5%
2% 5%
24%
Friends 67%
Relatives 2%
2%
Boyfriend/Girlfriend
24%
67%
Others 2%
Q10:
How long do you normally stay in a coffee club?
6%
14%
<15 mins 6%
15-30 mins 14%
42%
30-45 mins 20%
20%
18%
45mins-1hr 18%
>1hr 42%
Q11: How many people do you usually go with?
12%
10%
6%
20%
30%
22%
1 10%
2 20%
3 22%
4 30%
5 6%
>5 12%
Q12: What do you think of the coffee in NYP?
0%
24%
Tasteless 24%
Fine(Normal)
24%
Good 4%
48%
No Comments
48%
24%
4%
Q13: Do you want a coffee club in NYP?
14%
0%
Yes 86%
No 14%
86%
Q14:
Which coffee club do you hope to have in NYP?
10%
0% 4%
Coffeebean 48%
Starbuck 38%
48%
Spinelli 10%
Dome 0%
Coffee Club 0%
38%
Others 4%
Q15:
If you are only allowed to have one coffee club in our
school, where do you want it to be?
14%
42%
SEG Canteen 42%
SBM Canteen 0%
Food Junction 18%
Mac Donald 26%
0%
26%
18%
Other Part of NYP 14%
Conclusion
We compared the price lists of the three different coffee
companies and we found out that Spinelli’s price range was the
lowest compared to Coffee Bean and Starbucks. According to the
survey carried out, CoffeeBean was the most popular coffee
house with 40% votes, followed by Starbucks with 38% votes.
Spinelli came in third with 11% votes. These included the
comparison of prices, ambience, location and coffee varieties.
Recommendations
We recommend a Coffeebean coffee house in SEG Canteen.
We will write a proposal to the management of NYP and also
hand in this survey report to let them know what students
think of the coffee in NYP and what coffee houses they
would like to have.
Bibliography
www.coffeebean.com.sg
www.spinellicoffee.com
www.starbucks.com