King Saud University
College of Computer & Information Sciences
Information Technology Department
CAP 472
First Semester 1432/1433
Assignment 7
PART I: Case Study Questions
Due on 10th week
1. Why will OpenTable competitors have a difficult time competing against OpenTable?
2. What characteristics of the restaurant market make it difficult for a national reservation
system to work?
3. How did OpenTable change its marketing strategy to succeed?
4. Why would restaurants find the software-as-a-service model very attractive?
PART II: Projects
Due on 14th week
1. Find an example not mentioned in the text of each of the four types of online retailing business
models. Prepare a short report describing each firm and why it is an example of the particular
business model.
Note:
 Solve PART1 individually
 You will present PART II as team work.
 Students will be selected randomly to answer PART I questions at tutorial time.