Slide 5 Include the importance of knowing your business revenue. Include personalization that gets with email features. CRM tool - helps drive repeat guests and revenue, repeated guest means loyalty. Look up CRM in textbook. This 360 tool – google more about it see the ex The primary revenue model alternatives are subscriptions, which is what this plan is for. It is a subscription base that OpenTable has with other businesses. Hen imagining your e-commerce presence the second step after finding your visioning process is finding your business revenue. This a business to business is that they sell the subscriptions like service providers and offer freemium revenue models I will leave some Youtube videos of all the packages so that you can review Slide 6 M-commerce: 2008- when Apple introduced the APP store which provided a platform for the distribution of sales of apps by apple as well as by independent developers. 2022 –retail and travel products services are expected to generate more than $500 billion in 2022 in the US Personalization: Personalization (the ability to treat people based on their personal qualities and prior history with your site) and customization (the ability to change the product to better fit the needs of the customer) are two key elements of e-commerce that potentially can make it nearly as powerful as a traditional marketplace and perhaps even more powerful than shopping at an anonymous suburban shopping mall. E-commerce customization focuses on generating personalized product recommendations, including both similar and complementary items. Email campaigns use diner profile and visit history data to craft a personalized message that encourage guests to return to another visit. The following features are: Re-engage lapsed guests- remind past guest to visit again, Thank repeat guys: thank guests who have dined multiple times. Welcome new guests: Thank first time guyests and encourage them to return, Happy Birthday, Happy anniversary 1. Log in to the OpenTable for Restaurants website. 2. Open the menu and select Marketing. 3. From the sidebar on the left, select Email Marketing. 4. Find the section: Start an automated campaign. 5. Select the Start campaign button that’s next to the campaign you’d like to create. 6. This will display a preview of the email that guests will receive, along with the key details for when and how the email will be sent. 1. You have the option to Edit these details to suit your restaurant. 2. Learn more in the section: Edit an automated email campaign. 7. After you review the preview, select the Start campaign button to launch it. Big Data: See the seating floor plan, see the preferences, see what they are there for, 360 view of customers – dining history, what they have spent in every dinning experience, how much per year, last visit, birthday, what did they order, how long were they there are and who served them that day. I will leave two YouTube videos showing how the system is used Target Audience: Family friendly area- more casual atmosphere and relaxed, vs younger generation-maybe more vibrant colors you want to add knowing your target audiences allows you to understand your customers preferences, behaviors and demographics Loyalty: Flour Bakery in Boston – can offer rewards with purchase, skip lines during order pickups and gift goodies to friends and family Juana Tamale in Philadelphia - can offer 100 points per visit with a min spend of $15, prizes can be 200 points free churros, 30% discount (500 ponts) and a free tshirt 1000 points Tin Shop in Washington DC – Tin Shop Social Club a monthly fee of 39.99 special member only events. Faily free drinks and twice-monthly free happy hours at any of the hospitality group’s bars and beer hall Anchor Bar, Buffalo NY = Offers free food for ever $20 spent after a one time membership fee of $15 El Lopo, Take-care of me club monthly fee in exchange for added value and VIP treatment, the staff serves up fare cureated to the member’s references ybrul a set spending limit is reached- no menus or bills needed. Restaurant loyalty rewards programs are a proven way to get people in seats, strengthen your relationship with customers, and boost revenue. Slide 7 Vaccine – Safety Precautions feature – this new vaccine requirement option to continues to allow restaurants to clearly communicate what health and safety steps they are taking in response to the COVID-19 pandemic Cancellation Policy- OpenTable was waiving the cancellation fee for cancelling bookings. However this led to a surge of cancellations and loss of revenue. No OpenTable subscription feed through the end of 2020, no cover fees through September 20, 2020, and 50% discous on cover fees through 2020 Experiences – special experiences restaurants can do in order to enhance the experience. These experiences are more private like a wine tasting. When looking it up on how they do it today they have special brunch experiences on Sunday to experience. Get to know the restaurant in a more personal level. Groceries – launching a tool to help grocery stores and restaurants mitigate long lines and overcrowding in the age of the coronavirus. OpenTable announced in March 2020 that they would have reservations for shopping times slots at supermarkets and retailers – reserve a time to shop or join the waitlist. Help to avoid crowds to avoid spreading illness Seating Arrangements- with every restaurant have different seating arrangement policies, they allowed for customization of the seating chart that they made available to each restaurant to help with safety dining. Slide 8 Strength – current sites do not address market needs, unique approach, easy navigation, better personalization, customer base growing, high-value market segment, superior social strategy Weakness- limited financial resources, no prior online experience, no existing user base, no media attention, no Web design expertise, no computer background Opportunities – ability to address large market with unmet needs, potential to capture significant share of this market, potential to develop related sites Threats- Approach could be copied by competitors, advertisers may not want to try a new site, rapid pace of technological development, low market entry costs Links to Open Table's CRM Tool: Mapped Seating Feature and modifying reservations: https://www.youtube.com/watch?v=A8IK4eMiBz4&ab_channel=OpenTableTraining Creating an OpenTable Experience: https://www.youtube.com/watch?v=SR7nw6sZuPg&ab_channel=OpenTableTraining Guest Profile: https://support.opentable.com/s/article/Access-guest-profiles-in-Relationshipmanagement?language=en_US
