Angie Molling
Business
Wednesday, May 3, 2011: “Kornfest” Project: The Kornfest project is one section of the
school’s 2011 agricultural theme. Students have been exposed to agricultural knowledge and
data from Math, Science, and Social Studies. Students use these experiences to guide and
evaluate products made of Corn. Kornfest is the local festival in Holmen, WI, therefore students
who have the best strategy and most potentially profitable product of corn will be rewarded by
selling their product at the Kornfest booth to raise funds for the DECA program.
Contextual Factors: Holmen is a suburb of La Crosse, WI. The district is comprised of middle
income families and minimal minorities. The high school services approximately 1,000 students.
The student body consists of more than 85% Caucasian students along with Asian, Black, and
Hispanic minority students. The student body has approximately 13% students with disabilities.
Holmen High School (HHS) has a very competitive Marketing/DECA program, therefore this
lesson and project is designed for a beginning business class at HHS. There are a total of 25
students age 14-16 (11 boys and 14 girls). The majority of the students are Freshman, but there
are a few Sophomores. Four of the students have IEPs.
Goal: The student will (TSW) analyze data to determine product choice and apply product to
S.W.O.T and Promotional Mix. (This lesson is crucial for developing their final project.)
Standards:

F.12.6 Describe the market research process

F.12.7 Describe the factors that influence a consumer’s decision to buy

F.12.8 Identify the elements of the promotional mix
Content Objectives:

TSW be able to apply survey results to create graphic visuals

TSW analyze data and choose a product based on data

TSW apply their product to SWOT analysis

TSW apply their product to a Promotional Mix
Angie Molling
Business
Strategy Objectives:

TSW use a note taking strategy to record the information presented in class

TSW use a graphic organizer to incorporate their product into a SWOT Analysis

TSW use a graphic organizer to incorporate their product into a Promotional Mix

TSW will work effectively as an individual as well as in a group
Time Frame: 90 minutes total
Resources:

Computer & Projector: Demonstrate Excel Graphs & Charts and YouTube Video

25 copies of graphic organizer: S.W.O.T. Analysis

PowerPoint Presentation on Promotional Mix

25 copies of graphic organizer: Promotional Mix

Text Book
People: Prep Special Education/T.A. for students with IEPs regarding class content & project
status. Be sure Math teacher has given students their data and graphs so they can incorporate
them into the lesson.
Instructional Procedure
Introduction: (15 minutes)

Have students take their seats & get materials prepared (3 minutes)

Discuss data collected for product choices (12 minutes)
o Use graphs created in Math
o Demonstrate Excel Graphs and Charts
Developmental Lesson: (68 minutes)

Data Analysis (10 minutes)
Angie Molling
Business
o Have the students get into their groups
o Review the data collected & choose product
o Refocus students

Discuss SWOT Analysis (23 minutes)
o Show SWOT Analysis YouTube Video (http://youtu.be/wKtBu1Av9VA)
o Have students complete the graphic organizer SWOT analysis independently
o Have the students get into their groups
o Have the students share conclusions of the graphic organizer: SWOT analysis
o Refocus students

PowerPoint Presentation on Promotional Mix (35 minutes)
o Have students complete the graphic organizer Promotional Mix as a group

Identify 6 areas

Based on assumptions, incorporate product to each area
Closure: (7 minutes)

Re-cap: SWOT & Promotional Mix

Announce expectations & content for the next class
Adaptations/Accommodations:

Emma Wurker: Student has access to guidance counselor at any time of the day for any
reason. Allow extra time in and out of class. Seating located towards front of classroom
w/chair to elevate leg. Partnered with group member to assist with graphic organizers.

Brad B Haver: Seating towards front of classroom. Graphic organizers, group work, and
additional attention/check-in during group discussions to keep student on track.

Stuart “Stu” Dent: Seating towards front of classroom. Graphic organizers are pre-filled.
Stuart is the 5th member to the standard 4 member group.

Arrt Tiist: Seated with a group member. Additional graphic organizers pre-filled
available for Arrt if requested. Allow additional time for him to respond to questions
and discussion.
Angie Molling
Business
Assessment: Assessment will be both formative and summative. Formative assessment will be
evaluated by classroom progression, student’s participation in groups, and individual work such
as graphic organizers. Summative assessment will be fulfilling all elements of the Kornfest
Project rubric and completing several short answer problems and an essay question based on
the Kornfest group project.
Sample Question: What is S.W.O.T. and how do you feel it helped you in your project.
Promotional Mix Project
Student Instructions
(Rubric Included)
1) Students will be divided into groups of 4 or 5.
2) Each group will select a product based on survey results.
3) Student groups will then use all information presented for “Promotional Mix” to design
a promotional mix strategy for their product.
4) Requirements for this project:





Description of the product
Description of the target market
Detailed description of each area of the promotional mix (advertising, personal
selling, publicity, and sales promotion). All four types of promotion must be
included.
This project will be in the form of a Microsoft Word document, using default font
and margins.
List of sources for promotional mix planning. Document promotional plans you’ve
researched to design your own.
Angie Molling
Business
Student Name:_________________________
Product: ____________________________
Promotional Mix Grading Rubric
Exceeds
Expectations
4 points
Meets
Expectations
3 points
Below
Expectations
2 points
Little or
No Value
1 point or 0
A complete
description of the
product and it’s
purpose
A detailed
description of the
target market,
w/segmentation
info
Explanation of
promotional mix
technique –
advertising
Explanation of
promotional mix
technique –
personal selling
Explanation of
promotional mix
technique – sales
promotion
Explanation of
promotional
technique –
publicity
Overall
impression
Total: ______________
Angie Molling
Business
Angie Molling
Business
Six Steps for Developing a Promotional Mix
Directions: Use this graphic organizer to discuss the six steps that go into developing a
promotional mix.