OK BSA Introduction (Part 1) Enabling accurate and complete flow of Information throughout the BSA Supply Chain 1 This Session – 20 to 30 minutes, then Q and A 2 What to do Why The Pieces OK BSA Process Q and A Session 2 is about HOW 2 Why? We have redundant processes that are wasteful Bad and incorrect information costs all of us This will save time and resources It is the right thing to do 3 What Does the Industry Want from me? Support the OK BSA Program. Get registered www.businesssolutionsassociation.com Begin to use the standards Encourage other companies to participate Write your check - $400 plus $1 per SKU Maximum amount for BSA Members $3,000 Maximum amount for non BSA Members $6,000 4 What OK BSA Does…… Checks your data format with approved Industry Standards Removes redundancy Eliminates additional staff work! 5 What OK BSA DOES NOT do…. DOES NOT check against specifications NOT in the Approved Industry Standards Does NOT validate additional requirements by wholesalers or other customers or groups Does NOT check for quality or goodness 6 OK BSA Roadmap 7 1 2 3 • Define and publish basic rich product content standards. • Align and expand basic operational content standards. • Define and publish advanced rich product content standards. • Focus on data exchange best practices • Define and publish non product content standards. • Focus on content marketing best practices. 7 Best Practices 8 Identify issues and collectively benchmark them to find the ones that impact trading partner relationships Select the Activity - then agree on a way to handle the activity or process so that OK BSA Companies can see improvements to their bottom line 8 Best Practices - Guidelines 9 Best Practices - Guidelines UPC-A, 12 digit POS EAN, 13 digit POS 10 Best Practices - Guidelines Transactional Information Global Trade Item Number (GTIN) • Expands EAN/U.P.C. from 12 to 14 digits • Relates POS to multi-pack and shipping containers 11 Best Practices Operational Information Content Information Content Related – Mobile Codes 12 CPFR 13 Collaborative Planning, Forecasting and Replenishment Transactional - Moving Products • • • • • GS1 (formerly U.P.C.) Item Info Multi-Pack/Carton ID Bar Code Shipping Labels Packing Slip Content - Driving Sales and Marketing Activity Enhanced Content Standard Content File 13 Backward Compatibility 14 Consistent with existing Guidelines and Best Practices Enable leveraging of the past Path to the future 14 Basic Requirements/Needs Add new content Correct or update existing content Relate content to specific products 2 54 6 3 21 00 0 01 15 Rich Product Content - Problem Multiple models exist No one standard has emerged Alignment with existing standards is poor Best practices are not clear 16 Rich Product Content - Solution Open Standard Can be used by ALL 17 Problems Clearly Exist Even on leading eCommerce websites • “Only 36% of products pass standard tests for completeness, presentation and accuracy.” • “51% of products are missing some expected piece of information.” • “13% of products are linked to the wrong brand.” • “5% of products have a product name or brand name that is misspelled.” Clavis Report on eCommerce Information Quality Insight 18 Problems Clearly Exist Maintaining the status quo is the riskiest path a business can take, because the market is not standing still. 33% of these platforms are new in last 5 years 19 The Future Commerce Platform 20 The Goal Enable OK BSA companies to: Get the right content EAN/U.P.C. 6 To the right person In a form that they can use 54321 00001 2 21 Because Sharing Content Will Reduce costs Increase sales Find and reach new customers Improve service throughout the entire BSA supply chain Support eCommerce Support mobile applications 22 How are we going to do that? 23 Pieces to the OK BSA Puzzle Content Management Committee Standards and Best Practices OK BSA - Company Coordinator Directory Point of Contact Information Available Education Sessions Field Definitions and File Template 24 OK - BSA Person-to-person and system-to-system communication based on standards with which OK BSA Companies will voluntarily comply. 25 OK – BSA Provides the ability to: Develop plans, strategies, campaigns Implement plans using digital content Directory - Who is doing what, How to reach the right person A way to explain what you need and what you have A way to send the information to a trading partner and check compliance to the standard 26 Responsibility Each OK BSA Company has a responsibility to register with OK BSA learn the standards comply with the standards designate an “OK BSA Coordinator.” 27 BSA Coordinator Does not need to be a technical person. Understand the need for digital content and the OK BSA program. 28 It Takes a Team The OK BSA Coordinator, along with others in the organization representing functional areas including sales, marketing, information technology, and operations, should be familiar with the OK BSA fundamentals. 29 Goal = OK BSA Suppliers and Buyers Share Content Compliance file in Open Standard Provide files to buyers The Supplier The Internet Request files from each supplier Compliance file in Open Standard The Buyer 30 The Template Definition= common denominator = CSV or other file Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets 31 Without Standards there is confusion I need descriptions of your new XYZZZ product Long, short, abbreviated or consumer copy? 32 Standard Fields What??? 33 Standard is Independent of Company, Technology and Network Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo 37 Video 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets 34 Standard Fields I need a description of your new XYZZZ Full - field 6, abbreviate,- field 7, or consumer copy field 38, 39, 40, 41? BSA Standard - Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo 37 Video 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets 35 Standard Fields Send it all to me. Sure, just so I get the right content for the right product, what is our MFR SKU and U.P.C. for the item 36 Next Day Me again..... I Need pictures Sure, just so I get the right photo for the right product, what is our MFR SKU and U.P.C. for that item? 37 Multiple Records – Standard Fields I’m updating the web site and catalog We have 30 new Back to School items. If you stop at our web site you can pick up the content for the ones that you want 38 Operational Information – Standard Fields Hi, we are getting new products, – and we need Brand Info and GTIN, for our inventory records We have that available too. I’ll send an email to Mary, she is in the OK BSA directory and she handles Inventory records 39 Content and Other Information Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo 37 Video 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets Name of Field preceded by Field number 1 EAN / U.P.C. 2 Information Provider # 3 Information Provider 4 Brand Owner 5 Brand Name 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 10 Distributor's SKU # 11 Retailer's SKU # 40 Other Operational Information DIMENSIONS - mutlipacs 12 Consumer Purch Unit 13 Unit Linear Height 14 Unit Linear Width 15 Unit Linear Depth 16 Unit Gross Weight 17 Min Orderable Qty 18 Inner Orderable Unit 19 Inner Pack GTIN 20 Case Orderable Unit 21 Case Pack GTIN 22 Case Height 23 Case Width 24 Case Depth 25 Case Gross Weight DATES 26 Publication Date 27 Effective Start Date 28 Change Indicator 29 Last Change Date MISCELLANEOUS 30 Mfg Suggested Retail 31 Unit Cost 32 Inner Cost 33 Case Cost 34 Country of Origin 35 Int’l Tariff Code 41 Some things don’t change Supplier Established methods of providing product information - Network, software, portal Buying Groups, Chains, Others Supplier Supplier Supplier 42 What Has Changed – WAS – The details for Video, Photo, Consumer Copy, Mobile Code My way is different from the others Supplier Supplier My way is different from the others Supplier Buying Groups, Chains, Others My way is different from the others Supplier 43 What Has Changed – NOW – The details for Video, Photo, Consumer Copy, Mobile Code Mobile codes - same definitions etc. Video same - frame rate etc Buying Groups, Chains, Others Consumer content same definitions Supplier Supplier Supplier Supplier Photos same size etc. 44 What Have I Got and/or Need? 45 Data Field Directory Not sure what “Bullets means?” 46 Preparing the Standard Content File Match content held in internal records to OK BSA standard definitions Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets Output CSV or Excel 47 Two Parts to Validation Part 1 – Starter File Field 1#, EAN/U.P.C., Field #6 Product Name, Field #9 Mfgr. SKU Part 2 is to add content as more becomes available 48 Preparing Files 49 Preparing Files 50 Validation of Samples Valid EAN/U.P.C. Field content and length Valid URLs for video and photos 6 54321 00001 2 51 Error Reports Files will be returned with problem fields flagged 52 Standards 53 53 Field Naming – Short Name 54 Field Naming –Consumer Short 55 Photo 56 Photo 57 Video 58 Video 59 Mobile Codes Our purpose is to educate industry members on history, terminology and potential uses of Mobile Codes, thus creating value. We will share best practices, how these codes are being used to drive branding and sales and discuss potential pitfalls and how to avoid them. Here is an example re. Placement: 60 Now What? Attend Session 2 In this session attendees will: Register with OK BSA Learn how to use the OK BSA Directory Learn how to produce the Standard Content File Learn about File Validation and reporting 61 What Does the Industry Want from me? Support the standards activity With your check - $400 plus $1 per SKU Encourage other companies to participate Get registered – You can do it on line Send in your list of SKU’s Begin to use the standards Questions? 63 OK BSA Registration (Part 2) Enabling accurate and complete flow of Information throughout the BSA Supply Chain 64 This Session – 40 minutes Including Q and A Brief Program Review The Goal Registration OK BSA Template Sample File 65 BSA Web Site Support 66 The OK BSA Process 1. Register with the OK BSA Program 2. Attend OK BSA Starter Session 3. Prepare the OK BSA Standard Content File 4. Validate Records 5. Maintain Compliance 67 Step 1 Registration 68 68 Registration - Company Company - Location (Full Address) MAC Code EAN / U.P.C. 6 54321 00001 2 69 Contact Directory A. Responsibilities B. Interests 1. 2. 3. 4. 5. 6. 1. BSA Coordinator Sales Marketing Merchandising Logistics Operations (Including Purchasing) 2. 3. 4. 5. 6. 7. 8. Customer content, descriptions, instructions Photos Videos Mobile Codes Product ID Logistics Inventory control Marketing campaigns 70 Company Information Level 1 List of Products with – EAN/U.P.C. Product Name Manufacturer SKU # GTIN Level 2 Rich Content Provided Level 3 OK Approved 1. Photos 2. Customer content and Descriptions 3. Mobile Codes 4. Video 1. Sample file available 2. OK Files in Use 71 Preparing Files 72 Data Field Directory & Template How do I tell you what I need? How do I tell you what I have? 73 What Have I Got and/or Need? 74 Field Number Field Name Details Template 75 Template 76 OK Approved Sample file available OK Files in Use The Template Definition Common denominator = CSV or other file 77 Data Field Directory Not sure what “Bullets” means? 78 The Fields Would Look Something Like This 79 Standards Are: Independent of Company Technology and Network Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo 37 Video 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets 80 Preparing the Standard File Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets 81 Preparing the Standard Content File Match content held in internal records to OK BSA standard definitions Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets Output CSV or Excel 82 Preparing Files 83 Two Steps Step 1 – Starter File Field 1#, EAN/U.P.C., Field #6 Product Name, Field #9 Mfgr. SKU Step 2 is to add different kinds of content as more becomes available each specific product Two Parts to Compliance Review • Part 1 – Primary fields for all products Field 1#, EAN/U.P.C., Field #6 Product Name, Field #9 Mfgr. SKU Part 2 - Content types (+/-) 50 Items that show the different kinds of content e.g. Field Names, Video, Photo, Mobile Code Identify DO categories of Content for each product NOT DO SPECIAL CREATION 85 Validation of Samples Valid EAN/U.P.C. Field content and length Valid URLs for video and photos 86 Error Reports Files will be returned with problem fields flagged 87 Compliance Reporting Level 1 List of Products with – EAN/U.P.C. Product Name Manufacturer SKU # GTIN Level 2 Rich Content Provided Level 3 OK BSA Evaluated 1. Photos 2. Customer content and Descriptions 3. Mobile Codes 4. Video 1. Sample file available 2. OK Files in Use 88 Trading Partner Use Testing Photos meet goodness and technical specification Video meet goodness and technical specification Consumer related content accuracy goodness ? 89 Maintaining Compliance OK BSA Participating Members will add and / or change records as they see fit in accordance with the guidelines. If a Participating Member has a problem he or she can use the OK BSA Contact Directory to contact the supplier directly or notify OK BSA Each year Participating Members will send a file or a link to the file to OK BSA. 90 What Does the Industry Want from me? Support the standards activity With your check - $400 plus $1 per SKU Encourage other companies to participate Get registered – You can do it on line Send in your list of SKU’s Begin to use the standards Now What? Register with OK BSA www.businesssolutionsassociation.com Receive your OK BSA Groupsite registration information Download the template Get Started! 92 Questions? Dawn Cell 732-644-8961 Now What? Register with OK BSA Download the template Produce a sample file with about 50 items with fields #1,6,9 that cover the different types of content: Field Naming Video Photo Mobile Codes 94 BSA Coordinator Given Authority so they can direct questions and new information to the appropriate person in the organization. 95