Strategic Planning and Management
Modality: Online/Instructor-Led
Contact Hours: 24
Course Description
In the 21st Century, and its global economy, the art of planning is critical to the future focus of organizations.
Performing at a higher level is now paramount to organizational longevity. Often times there are need for split
second decision making.
This course provides a strong foundation and global perspective around the concepts and tools used for. The
course is designed to build on concepts of the previous week and expects interaction and furthering of the
knowledge among the participants through theory to application case studies. Readings will consist of Strategic
Management text and case studies from that text.
Outcome
Participants will be able to build construct case models around the concepts covered within the course and
present a strategic business prescription within a case study. Participants will also gain knowledge from other
participant applications within the course through email discussion threads.
Assessment
Assessment will consist of weekly application participation. Participants will contribute their thoughts and
prescriptions in email discussion threads and case study analysis. Final assessment will center around
strategic prescriptions on case studies and one final case prescriptive paper of 8 - 10 pages.
Required Book(s)
Required Reading
Team-Based Strategic Planning: A Complete Guide…C. Davis Fogg
Outline
1.
Topics will include Mission, Goals, Organization/Situational Analysis. Introduction to case study #1.
Text Reading is: Strategic Management, Chapters 1 - 4. Case Study is found in text on pages 2-3.
Participants should email their analysis of the case to the instructor.
2.
Topics of Functional and Business level strategies. Participant discussion contribution around case
study #2. Written prescriptive paper of 4 - 6 pages on case study #2. Text Reading is: Strategic
Management, Chapters 5- 7. Case Study is found in text on pages 213. Participants should email their
analysis of the case to the instructor.
3.
Topics include Global strategy and Corporate-level strategy. Text Reading is: Strategic Management,
Chapters 8 - 10. Participants will now be using the Case Study Analysis format as found in the text on
pages C2 - C14. Case Study (AOL) is found in text on pages C109 - C119. Participants should email
their analysis of the case to the instructor.
4.
Topics include Strategy Implementation, including Organizational Structure and Systems thinking.
Text Reading is: Strategic Management, Chapters 11 & 12. Case Study is found in text on pages
C155 - C166. Participants should email their analysis of the case to the instructor.
5.
Topics include the managing of strategic change. Text Reading is: Strategic Management, Chapters
13 & 14. Final Case Study is choice of participants own organization or the Tyco case found in text on
pages C494 - C512. Participants should email their final case analysis/prescriptive paper due, 8 - 10
pages.
Cost: US$780.00
Certification: Clemson University/Chattanooga State College
Instructor Biography:
Richard (Dick) Petitte brings over 30 years’ experience in strategic planning and coaching,
designing and developing senior management strategies, education, training and multi-media
applications with a strong focus on organizational development and interactive distance learning
process solutions. An instructional designer and Emmy award winning multi-media
producer/director, Dick brings a unique blend of skills that span from organizational diagnosis to
implementation of solutions across a wide range of delivery formats. Currently Dick is a Business
Advisor with the Small Business Development Centers (part of the SBA, and formerly a Regional
Director with the American Management Association and a past Vice President of Marketing and
Program Development. His corporate client list includes the Arabian American Oil Company
(ARAMCO), Eastman Kodak Company, General Motors, IBM, New York Power Authority, NASA,
Northrup, TWA, Xerox Corporation and the U.S. Departments of Agriculture and Labor. In addition
to teaching for Cornell University, SUNY and Monroe Community College. Dick has been Lead
Professor in the Bachelors and Master’s Degree programs in Organizational Management at
Roberts Wesleyan College and is past Director of the On-line Bachelor’s Degree program in
Organizational Management.