Think in Multiples
Take a cue
from Jackie O, who
had a closet full of
sheath dresses. If you
find an especially
flattering fit right off
the rack, go ahead
and buy doubles.
When it works, why
question it?
Think in Multiples
Take a cue from Jackie
O, who had a closet
full of sheath dresses.
If you find an
especially flattering fit
right off the rack, go
ahead and buy
doubles. When it
works, why question it?
 Objectives




Explain the different definitions of fashion
Identify the merchandise categories of fashion
Explain the difference between style and design
Explain the elements /principles of design
 Bell
Ringer / Answer (5 minutes)
 What is Fashion Lecture and Discussion (35
minutes)


Color the Color Wheel (10 minutes)
Color the Different Color Schemes (20 minutes)
 Summarize
and Clean Up (3 minutes)
 Decorate
the front of your notebook with
images from magazines that represent your
style.
 Number the pages in your notebook from 1 –
50.
Back of
your
notebook
cover.
Table of
Contents
Table of
Contents
1
2
Table of
Contents
3
Topic
Chapter 1 Vocabulary
Chapter 1 Vocabulary
Elements of Design Flip Book
Chapter 1 Notes. Introducing Fashion
Color Wheel
Chapter 1 Notes. Introducing Fashion
Color Schemes
Chapter 1 Notes. Introducing Fashion
Page #
4
5
6
7
8
9
10
11
Staple Items
 Fashion Merchandise
 Style
 Design
 Garment
 Dandyism
 New Look
 Hippie Style
 Disco Style
 Punk Fashion
 Feminist Movement
 Grunge


On the RIGHT-HAND side
of page 5, find the
definition on the Internet
for each of following
vocabulary words.

On the LEFT-HAND side
of the page draw pictures
or clip images from a
magazine that illustrates
at least six of the
vocabulary words.
Chapter 1 Vocabulary Words
Staple Item
Punk Fashion
4
Dandyism
Hippie Style
Chapter 1 Vocabulary Words
Staple Items Fashion Merchandise Style Design Garment Dandyism New Look Hippie Style Disco Style Punk Fashion Feminist Movement Grunge -
5
 Making
the Book
 Cut 4 sheets of 8 ½ x 11 copy paper in half
lengthwise (vertical.) Line pages up with
small amount of edge showing on each page.
Fold papers in half and staple at top.
 Contents
 Design a cover for your book with the title
“Elements of Design” and your name on it.
 Contents
continued
 Use one page for each section title (example:
Lines) Group content to fill book. Two line
types on each page. Each space section has
its own page.
 Element can be illustrated by a magazine
picture example or a drawing. Any drawings
must be colored. All pictures should be
labeled.
Elements of Design Flip Book
Elements of
Design
6
Chapter 1 Notes. Introducing
Fashion
Style becomes a fashion when….
4 Elements of Design
Color
Line
Shape
Texture
7
 On
the RIGHT-HAND side of pages, you will
take notes on specific elements of the
lecture.
 Any slide that has a
is important
information. Summarize the slide and put
what you think you will have a hard time
remembering or may beneficial on a test.
 The LEFT-HAND side of the page will be used
for you to show that you know the content.

Today, I will give you specific things to put on the
left-hand side….but that isn’t always the case.
Fashion can be an existing type of clothing that
is preferred by a large segment of the public at a
given time. (skinny jeans)
 Fashion can be a current trend that is popular
(maxi skirts)
 Fashion can be a precise style of dress or
behavior that may be acceptable in one year and
not in another (rubber banding your jeans)
 Fashion can be whatever is currently selling
(colorful jeans)
 Fashion can be a way of social interaction (VS’s
PINK)

 Fashion
represents billions of dollars in sales
to businesses involved with the design,
production, distribution, and marketing of
fashion merchandise.
 Fashion
retailers group merchandise into
categories – basic merchandise (staple item)
and fashion merchandise.
 Basic
merchandise items that customers
purchase on a regular basis, such as men’s
sock or children’s sleepwear.
 Retailers know customers’ purchasing habits
of these items and keep the merchandise in
stock at all time.
 Includes
goods that are popular at a
particular time.
 Customers may see merchandise advertised
in print and through the Internet or displayed
in stores, and then purchase it.
 Keeping fashion merchandise in the stores in
sometimes a difficult task for retailers.
 Sales vary based on the styles customers
want at different times.
A
particular shape or type of apparel
item, such as a mini-skirt or Capri pant,
identified by the distinct features that
make it unique.
 A style becomes a fashion when it becomes
popular. It remains a fashion as long as it is
accepted.
While fashion constantly changes, style
remains constant. Many external factors can
influence style, including social,
technological, regulatory, competitive, and
economic factors.
A
particular or unique version of a style
because of a specific arrangement of the
basic design elements.

The 4 basic elements of design are color, line,
shape, and texture.
 Design
is an important part of the
development of fashion because it
establishes the appearance of the finished
product.

A V-neck sweater is a specific style, but its
design can vary based on the color and texture of
the fabric, or sleeve length.
 Critical
element of design and may be the
most important.

A retail customer may select a garment solely
because of it’s color.
 Garment
– any article of clothing, such as
a dress, suit, coat, or sweater.
 Glue/Tape
the blank color wheel to your
page.
 Using colored pencils, color in the color
wheel.
 Label the color wheel (colors must be in
order)
Color and Label the Color Wheel
Use color pencils
Chapter 1 Notes. Introducing
Fashion
Style becomes a fashion when….
4 Elements of Design
Color
Line
Shape
Texture
8
9
 Hue:

Quality of color
Names the color at full value: red, blue, green,
etc.
 Value:

The lightness or darkness of color
Describing a color as pale or dark
 Intensity:
the brightness or dullness of a
color

Describing a color as bright or dull
A
color scheme is a choice of different
colors.
 Color schemes are used to create style and
appeal.
 There are SIX main color schemes.
 One
color plan using
different tints, shades,
and intensities of the
same hue.
 Restful to the eye
because unity results
from just one color.
 In order to break up the
palette, pair with black
or white for a nice
crispy and chic look.
Uses neighboring, or
adjacent colors on
the color wheel.
 Sometimes called a
‘related’ color
scheme
 2 or 3 related colors.
 In clothing, choose
different values and
intensities for some
contrast.
 Provides your outfit
with harmony.

 Uses
opposite hues
on the color
wheel.
 They have great
contrast.
 The colors look
even brighter
when they are
used side-by-side.
 Three
colors
 Combines one
color with the two
colors on the sides
of its complement.
 Combines
three
colors equidistant
on the wheel.
 Great contrast
 To soften the
contrast, choose
to combine
pleasing values
and intensities.
 Combines
white,
black, gray, or
sometimes beige
with bright color
accent.
 Very pleasing to
the eye and very
versatile in
fashion.


Some colors are warm, and some are cool.
Warm colors are those colors which are related to red, orange and yellow.
They are also described as advancing. This means the colors visually stand
out. Clothes of warm, advancing colors seem to make the body appear
larger.

Cool colors are those colors which are related to blue and green. These
colors seem to recede, making the body appear smaller.


White and light colors tend to make the body look
Black and dark colors tend to make the body look smaller.

Bright colors tend to make the body appear

Dull colors tend to make the body appear smaller.
When combining colors in an outfit, consider the effects of sharp contrasts.

larger.

larger.
Strong color contrasts make the body appear shorter because the eye stops at the
line of contrast.
 Glue
or tape each character in your notebook
 Color each character in the following color
schemes:






Monochromatic
Analogous
Complementary
Split Complementary
Triad Color Scheme
Accented Neutral Color Scheme
Color Schemes
Chapter 1 Notes. Introducing
Fashion
Style becomes a fashion when….
4 Elements of Design
Color
Line
Shape
Texture
10
11
 Element
of design that directs the path of
eye movement.
 A line is distinct, elongated mark that directs
the eye up and down, side to side, or around
an object.
 Construction details of a garment, such as
seams and darts, create lines.
 Vertical
lines in clothes tend to make the
body look taller and thinner.
 Horizontal lines have the opposite effect.
They tend to make the body look shorter and
wider.
 Diagonal lines add a feeling of movement to
any design.


If they are fairly vertical, they make the eye
move up and down, as vertical lines do.
If they are fairly horizontal, they make the eye
move across, as horizontal lines do.
 The
overall form or outline of a garment.
 Key design feature that occupies the minds
of the designers, manufacturers, and
retailers.
 Three basic shapes in fashion: straight, bellshaped, and bustle shaped
 How
the surface of a material, or fabric,
feels and looks.
 Fibers, yarns, and the method of fabric
construction can determine texture.
 Different terms used to describe texture:
smooth, rough, dull, shiny, delicate, fine,
shaggy, or flat.
 Texture can affect the appearance of shape,
giving a bulky or slender look, depending on
the roughness or smoothness of the shape.
 Texture can also influence the drape, or how
a garment falls.

Garments made from soft and slinky fabrics slenderize a figure, but they
also reveal the silhouette.


Some fabrics are crisp and stiff. They are great for either making a body
appear larger or hiding irregularities in a body shape.




Such garments are best worn by those who have few irregularities in their
body shapes.
Rough and bulky textures also make a body look larger.
Fabrics with dull textures absorb light. They have a slenderizing effect.
Shiny textures reflect light and increase the apparent size of the body.
Patterns on fabrics, such as stripes, checks, plaids and flowers, add
visual texture to fabrics.
Large plaids and wide stripes that are bold in color will make a person look
shorter and wider.
 Small plaids or patterns, without much color contrast, tend to make the body
look smaller.
 Patterns should be in proportion to body size. A very large design overpowers
a small body frame. A very small design seems lost on a large body frame

 The
intended purpose of an object.
 Fashion is expected to function in various
ways, including to beautify, to adorn, to
express, to identify, to protect, and to even
provide therapy.
 Clothing

Garments used to cover the body
 Accessories

Articles that complete or enhance an outfit
 Home

Furnishings
Anything in the home used for decorative
purposes, curtains, slipcovers, pillows, pictures,
etc)
 Changes
in fashion reflect shifts in the
economy and the makeup of the population.
 Serves as a historical record of culture and
lifestyle.
 Reflection of the economic environment.

When people are unable to satisfy their basic
needs for food and shelter, style becomes less
important.
 Using
poster board, you are to sketch a life
size‘fashion merchandise’ garment of your
choice. (tank, dress, skirt, t-shirt, jeans)
 Using the 4 Elements of Design (Color, Line,
Shape, Texture) design the garment to meet
your style guidelines.
 Below the garment, discuss why you chose
each of the 4 elements and how each
element works for specific body types.
1.
2.
3.
What is the difference between style and
design?
What are the four basic elements of design?
How do economic conditions affect fashion?