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Fashion Post-Test Review Questions
1. This is a slang term for the garment industry: Rag Trade
2. Describe weaving vs. knitting, which are the two methods to turn fibers into fabrics:
Weaving: two sets of yarns with one set running lengthwise and the other crosswise
Knitting: one set of yarns running in the same direction and looping around each other
3. What are synthetic fibers made from… and how are they made into fibers?
chemicals derived from petroleum or natural gas, made into a liquid and forced through a
spinneret in a process called extrusion
4. Why did the government support the efforts of Cotton Incorporated in the 1970’s?
To promote cotton use in the garment industry to help out the farmers when cotton use
was severely declining due to increase in manufactured/synthetic fibers.
5. What is linen made from? And cashmere?
Linen: Flax plant
Cashmere: Wool
6. Which fashion magazine was the first to be published – in the late 1800’s? Vogue
7. Describe the difference between fashion publications and trade publications:
Fashion is for the consumer (you and me), Trade is for the professional (workers in the
industry)
8. What is a trade organization? A non-profit organization that provides services to specific
groups who develop, make and sell products within an industry (such as fashion industry)
9. Name the main purpose of a market analyst doing market research:
gathering information about what consumers want to buy (and analyzing it)
10. What are the four market research strategies and briefly describe them:
Observation Method: watching people and recording consumer behavior by cameras or
in person
Focus Group Method: a panel of 6-10 consumers who discuss opinion about a topic with a
moderator
Experimental Method: researcher changes one or more marketing variables and observes
results
Survey Method: gathering information from people through surveys and questionnaires
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[FASHION POST-TEST REVIEW QUESTIONS]
11. Name the ELEMENTS of design. Which one is usually most important to a customer?
Color, silhouette, line, fabric and texture. Color is usually most important to customer.
12. Name the PRINCIPLES of design:
Proportion, Balance, Rhythm, Emphasis and Harmony
13. In what type of setting are most fashion designers employed?
Designers for Manufacturers
14. Define Marketing, Advertising, and Promotional Plan:
Marketing: process of developing , promoting and distributing products to satisfy
customers’ needs and wants
Advertising: a PAID message that a business sends about is fashion products or ideas
Promotional Plan: detailed, written guide stating which promotional components will be
used to reach specific goals in a designated period of time
15. List the steps of selling: Approach, determine needs, present the product, overcome
objections, close the sale, perform suggestion selling, follow up
16. What personal characteristics must a fashion BUYER possess to be successful?
Most importantly: to put aside their own preferences and opinions and buy what the
customer will want next season
17. A DISPLAY MANAGER considers a number of things in visual merchandising. List some:
Storefront, store layout, window and interior displays, fixtures, themes, signs, lighting…
18. What is meant by Postsecondary education? Name some of the degrees you can achieve:
Postsecondary : beyond high school. Jobs may require an Associate’s or Bachelor’s degree.
19. List the 4 P’s of the Marketing Mix and describe them:
Product: what a company is selling
Place: where products are distributed
Price: amount of money a customer will pay for a product
Promotion: forms of communication a business uses to inform, persuade or remind people
to buys its product.