MARK J. YODER
78 Wharton Drive
Glen Mills, PA 19342
(M) 215-850-4423
cubsmjy@gmail.com
MARKETING & BUSINESS DEVELOPMENT EXECUTIVE
Growth driver with 13 years of marketing, branding and communications experience with prominent
companies including Walt Disney and Lincoln Financial. Proven ability to develop and execute a successful
cross-channel marketing direction. Consistently delivered campaigns that built brand awareness, secured
market gains and produced record growth with major sports and event marketing
Core Competencies
Strategic Planning & Execution
Business Development
Client Relations
Membership Development
Sports Marketing
Non-Profit Leadership
Account Management
Event Planning
Project Management
Territory Management
Branding
Team Leadership
PROFESSIONAL EXPERIENCE
THE GREATER WEST CHESTER CHAMBER OF COMMERCE – West Chester, PA
2009–Present
Business promotion organization providing networking and sponsorship opportunities.
President
Charged with organizing, branding and marketing signature events, securing sponsorships, acquiring and
retaining members, and performing outreach activities with the broader community. Define marketing and
communications plans targeting distinct segments. Serve as Executive Director for chamber’s Education
Foundation.

Achieved 70%+ increase in sponsorships for key events compared to previous years.
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Led development of a mobile app that drove awareness of member businesses and the Chamber’s
events, and enabled online interaction with event attendees.

Created the Honor Card program with the West Chester Area School District to reward Honor Roll
students and to encourage them and their families to patronize member businesses.

Spearheaded marketing of key events including Iron Hill Twilight Criterium and Old Fashioned
Christmas, determining effective communication vehicles, messaging, look and feel, and logo.
KSA EVENTS – Orlando, FL
2008
Premier high school sporting events company that provides high school athletes with big game experience.
Director, Business Development
Set strategic direction for sponsorship program and cultivated productive relationships to secure new
sponsors. Worked with company president to establish a growth strategy for company.

Built the operational infrastructure for the KSA sponsorship program including collateral
development, pricing, onsite logistics processes, and prospect lists.

Contributed to expanding KSA events to new US regions by identifying high-potential cities and
working with CVBs to develop strategic and actionable plans for successful events.
WALT DISNEY WORLD COMPANY – Orlando, FL
2007–2008
World’s largest recreational resort.
New Business Development Manager – Youth Markets
Increased incremental revenue by creating or contracting new events to attract the youth segment. Shaped
marketing communications to engage the target audience and ignite market demand.

Inspired look and feel of marketing campaigns for Disney Step Nationals that sold 4,000+ ticket sales
at first event, and Disney Jazz Celebration that attracted 6,000 attendees in its first weekend.

Worked with ESPN to develop Pep Band Challenge with the Old Spice Classic basketball tournament.
MARK J. YODER
(M) 215-850-4423 | cubsmjy@gmail.com | Page 2 of 2
GENESCO SPORTS ENTERPRISES, INC. – Purchase, NY
2006
Corporate sports marketing consulting agency.
Senior Director, Client Services
Provided strategic and tactical marketing leadership for key account Pepsi’s league sponsorships.
Strengthened the Pepsi brand through retail promotions, marketing partnerships and sporting event
sponsorships with the NFL, MLB, MLS, ISC, Jeff Gordon, Inc., and Hendrick Motorsports. Led 7-member team.

Spearheaded national activation plans across all major sports with emphasis on retail promotions.

Planned and implemented popular events and promotions at marquee sporting events.
LINCOLN FINANCIAL GROUP – Philadelphia, PA
2002–2006
Financial services company.
Assistant Vice President, Sports Marketing & Events
Hired to increase brand awareness and attract new clients through sports marketing, overcoming company’s
low visibility with consumers. Managed $23 million budget and served on 3-member corporate branding
team developing strategies for advertising, marketing and branding campaigns. Directed activities of 2 large
marketing and advertising agencies and led creative and messaging development.

Achieved double-digit gain in national brand awareness by contributing to negotiations of naming
rights for the Philadelphia Eagles’ home stadium to Lincoln Financial Field. Additionally negotiated
and managed relationships and contracts with Eagles players Donovan McNabb and David Akers.

Created programs that boosted brand awareness among local Philadelphia Eagles fans.

Delivered TV viewership equal to a Golf major by orchestrating all marketing, event and logistics
aspects of the ABC-TV special Lincoln Financial Battle at the Bridges featuring Tiger Woods.

Assigned to chair firm’s 100th Anniversary Celebration committee charged with event planning,
marketing material development and communications.

Managed and marketed key events including US Open for tennis and golf, the Masters, and PGA
Championship, delivering “once in a lifetime” events for clients that in one instance produced $20
million in new business.
WALT DISNEY WORLD COMPANY – Orlando, FL
1994–2002
Description
Event Manager (1999–2002)
Planned and led implementation of events with attendees ranging from 20 to 5,000. Managed an $8 million
budget to orchestrate events including the Walt Disney World Golf Classic, Tiger Woods Foundation Golf
Clinic and ESPN College Football Awards Show.

Produced flawless events for clients including Kurt Warner, Orlando Magic, George Lucas and other
VIP celebrities as well as community and government leaders and Walt Disney Company executives.

Produced marketing communications to convey excitement of major events including Walt Disney
World’s 30th Anniversary and Walt Disney’s 100th Birthday.
Banquets and Guest Services Manager (1996–1999)
Met rigorous customer service goals for banquets and guest services. Led 27 full-time / 160 part-time servers
for banquets including plated dinners with up to 4,000 guests. Additionally led 140 Cast Members in 4
departments charged with front desk and bell services. Directed all food and beverage functions, room set-up
and general convention center operations.
EDUCATION
BBA in Marketing, NEW MEXICO STATE UNIVERSITY – Las Cruces, NM