1404 S. Eola Drive
Orlando, Florida 32806
Genny Neely
917.696.0263
gennyneely@yahoo.com
SPORTS MARKETING - ACCOUNT MANAGEMENT & CLIENT DEVELOPMENT
Notable track record of delivering substantial business results and exceeding aggressive goals in progressive account
management and marketing roles for NBC Sports Group (Golf), International Speedway Corporation, Booking.com and
Jack Morton Worldwide.
 Skilled at managing new business initiatives while also expanding existing accounts; adept at collaborating with and
influencing clients, cross-functional colleagues, and vendors, while building deep relationships.
 Strong marketing insight with significant achievements conceptualizing, strategizing, planning and executing creative
and comprehensive marketing campaigns, partnership initiatives, and promotional events and programs, which align
with clients’ goals and generate substantial revenue.
 Characteristics attributed to career success include a positive spirit, curiosity, strong writing and technology skills, and a
deep passion for sports.
CORE COMPETENCIES
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Sponsorship Development
Event Planning & Management
Experiential Marketing
On-Site Activation
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Team Leadership
Promotions
Sports Marketing
Client Relationship Management
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Strategy Development
Integrated Marketing
Strategic Writing
Project Management
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CRM Software
Project Management
Fan & Consumer Insights
Social Media Strategy
PROFESSIONAL EXPERIENCE
NBC Sports Group / Golf Channel (Orlando, FL)
2011 - present
Director, Partnership Initiatives
Lead a team of five that develops and implements strategic, integrated platforms for over 40+ existing and
prospective advertisers, including: Titleist, Dick’s Sporting Goods, Travelocity, Bridgestone Golf,
Callaway, Macanudo Cigars, Booking.com, and South Carolina PRT; driving more than $74M in revenue.
 Primary liaison between sales, production, marketing, PR, legal and programming across the NBC
Golf portfolio.
 Develop more than 50 strategic platforms and customized solutions per year, converting to more than
85% of business generated.
 Shifted role from sales support to integral sponsorship contributor for in-show brand integration within
reality TV show, Big Break.
 Handle daily problem resolution between production and clients who have conflicting priorities to
ascertain that sponsor’s messaging, production quality and show credibility are maintained.
 Visit each production site to ensure sponsor’s messages are integrated as designed; assuring that
logos are covered, and products and sponsors are represented properly.
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Booking.com (a Priceline.com Company) (Orlando, FL)
2010 - 2011
Account Manager, Hotels – Miami Region
Developed and managed relationships within the second largest revenue market in North America for
more than 240 hotel properties in the Miami/Miami Beach Metro area. Audited and maintained partner
sites to ensure most current and accurate information was available and utilized various marketing tools.
 Strategized with hotel partners about promotions and add-ons to increase business to site by
recommending various creative programs and incentives which drove significant business to their
properties.
 Created and implemented a new reporting template to provide hotels with an expedient overview of
their performance which continues to be used by company.
 Identified and worked with preferred program properties on calculated plan to increase their bookings
and revenue.
 Facilitated reconciliation of hotel guest grievances that were elevated from customer service.
 Managed Sales Coordinator.
Genny Neely  917.696.0263
gennyneely@yahoo.com  Page 2
International Speedway Corporation (Daytona Beach, FL)
2006 - 2009
Account Manager, Partnership Marketing
Developed and managed sponsorship marketing platforms for more than 17 multi-million dollar partners
including: Bank of America, GlaxoSmithKline, Home Depot, ConAgra, Nationwide, Tylenol, Subway, Ford
and DIRECTV. Key liaison with 12 ISC tracks/facilities. Worked closely with research to identify and
interpret NASCAR fan data.
 Built, repaired and maintained client and track relationships, including converting GlaxoSmithKline
from withdrawal to consideration for race entitlement, which was larger than their previous contract.
 Converted Centurion Boats from $200K display relationship into multi-million, multi-year entitlement
partner.
 Identified/brainstormed opportunities to enhance partner sponsorships and increase ROI, such as
Nationwide Insurance activation at track during their first year of being series title sponsor.
 Participated on task force committees to drive the future of the organization and the fan experience
through enhanced hospitality areas and reorganized display areas, making navigation easier.
 Created internship program; identified external talent to bring into the organization; developed
orientation/program curriculum; managed interns throughout the term, resulting in two full-time hires.
Jack Morton Worldwide (New York, NY)
2003 - 2006
Account Executive
Managed client accounts, including development of their strategic marketing plans. Built and maintained
client/vendor/agency relationships and supervised contract/budget/billing process throughout project
implementation. Liaison between client, creative and production to ensure proper activation/messaging for
tradeshows, mobile tours, presentations and sales meetings. Managed Account Coordinator.
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Partnered with agencies, clients, and teams to develop customized experiential marketing
strategy/programs for clients including: Bank of America, NASCAR, MasterCard, Self and Nokia.
Managed development, planning and execution of nationwide mobile tours, meetings and events.
Liaised with dedicated integrated Interpublic Group agencies to create and implement multi-platform,
integrated program strategy and scope of work for Bank of America.
Marina Maher Communications (New York, NY)
2000 - 2002
Account Executive
Managed agency partnerships and program execution for clients including: Flonase Nasal Spray, Ronzoni
Pasta, Dr. Scholl’s Sports Squad and Wonderbra, which involved pitching media, developing media
strategy and writing press materials. Created, managed and conducted roundtables/editor desk sides to
secure placements in lifestyle, health/medical and sports sections of print publications. Managed Account
Coordinator.
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Promoted three times in two years.
Managed and directed production of seven satellite and radio media tours, two B-roll and video news
releases resulting in significantly increased exposure for clients.
Singlehandedly designed / implemented new budget monitoring system, resulting in $90K savings for
agency.
EDUCATION & PROFESSIONAL DEVELOPMENT
UNIVERSITY OF SOUTH CAROLINAColumbia, SC
Bachelor of Arts – Journalism & Mass Communications
2000
THE WALT DISNEY COMPANYOrlando, FL
Walt Disney World College Program and Casual Temporary; Attractions Hostess
1997 – 2000
Attended Disney University; completed all business-specific coursework earning “Mouseters degree”
COMMUNITY & CORPORATE INVOLVEMENT
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Central Florida Community Arts
NYC 9/11 Memorial Volunteer; Office of the Mayor
University of South Carolina Central Florida and New York City Alumni Associations
Zeta Tau Alpha Alumni Association; President, VP Service/Fundraising, Historian
Second Harvest International Food Bank Volunteer
American Red Cross Greater NY Volunteer (Mgr of 2nd Largest Shelter for Katrina/Rita Hurricane Relief)
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Highest ranked shelter operator in NYC, wrote sheltering section of NYC’s recently utilized Hurricane Plan
2012 – present
2011 – present
2000 – present
2000 – present
2009 – present
2002 – 2011