How Should I Write a Mission Statement?
Here are some basic guidelines in writing a mission statement:
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A mission statement should say who your company is; what you do; what you stand
for; why you do it.
An effective mission statement is best developed with input by all the members of an
organization.
The best mission statements tend to be 2-4 sentences long.
Avoid saying how great you are and what great quality and service you provide.
Examine other companies’ mission statements but make certain your statement is you
and not some other company. That is why you should not copy a statement.
Make sure you actually believe in your mission statement. If you don’t it’s a lie and
your customers will soon realize it.
Examples of Good Mission Statements of Companies and Individuals
Here are some personal and corporate examples of mission statements:
(FOR OTHER EXAMPLES TYPE IN corporate mission statement examples IN GOOGLE)
McDonald's Mission Statement:
McDonald's vision is to be the world's best quick service restaurant experience. Being the
best means providing outstanding quality, service, cleanliness, and value, so that we make
every customer in every restaurant smile
Google’s Mission Statement:
Google's mission is to organize the world's information and make it universally accessible and
useful.
The Walt Disney Company’s Mission Statement:
The Walt Disney Company's objective is to be one of the world's leading producers and
providers of entertainment and information, using its portfolio of brands to differentiate its
content, services and consumer products. The company's primary financial goals are to
maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives
that will drive long-term shareholder value.
Federal Express
The world on time
Lenscrafters
Helping People see better one hour at a time
The Home Depot's Mission Statement:
The Home Depot is in the home improvement business and our goal is to provide the highest
level of service, the broadest selection of products and the most competitive prices. We are a
values-driven company and our eight core values include the following:
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Excellent customer service
Taking care of our people
Giving back
Doing the "right" thing
Creating shareholder value
Respect for all people
Entrepreneurial spirit
Building strong relationships
American Cancer Society's Mission Statement
The American Cancer Society is the nationwide community-based voluntary health
organization dedicated to eliminating cancer as a major health problem by preventing cancer,
saving lives, and diminishing suffering from cancer, through research, education, advocacy,
and service.
Ben and Jerry’s (three part Mission!)
Product Mission
To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a
continued commitment to incorporating wholesome, natural ingredients and promoting
business practices that respect the Earth and the Environment.
Economic Mission
To operate the Company on a sustainable financial basis of profitable growth, increasing
value for our stakeholders & expanding opportunities for development and career growth for
our employees.
Social Mission
To operate the company in a way that actively recognizes the central role that business plays
in society by initiating innovative ways to improve the quality of life locally, nationally &
internationally.