Apple, Inc.
Katie Ficken, Kelsey Combest, Ryan Lacy
TEAM 1
Company Mission Statement
• “Apple is devoted to bringing the best computing
lifestyle to all students, educators, creative
professionals, and consumers around the globe
through its innovative hardware, novel software
and modern Internet offerings. Apple strives to
be the forerunner of performance, innovation,
and style.”
Company Vision Statement
• Apple’s vision is for consumers everywhere to
get the best in their consumer electronics
experience by providing the most convenient,
easy to use, and modern products.
Core Values
• We believe in the simple, not the complex.
• We participate only in markets where we can make a
significant contribution.
• We believe in saying no to thousands of projects so that
we can really focus on the few that are truly important
and meaningful to us.
• We don’t settle for anything less than excellence in every
group in the company, and we have the self-honesty to
admit when we’re wrong and the courage to change.
Corporate Strategy
History
External Analysis – Computer/Software
• General Enviroment
▫
▫
▫
▫
▫
▫
Economic Factors
Political Factors
Social Factors
Technological Factors
Competitive Factors
Geographical Factors
• Industry/Competition
▫ Porter’s Five Forces
External Analysis – Consumer Electronics
• General Enviroment
▫
▫
▫
▫
▫
▫
Economic Factors
Political Factors
Social Factors
Technological Factors
Competitive Factors
Geographical Factors
• Industry/Competition
▫ Porter’s Five Forces
Internal Analysis
• Organizational Resources
• Internal Audit
Strengths
Design
Innovation
Customer Loyalty
Brand Power
Opportunities
New Markets
Online Presence
Reduce Prices
Applications
Weaknesses
High Price
Dividends
Quality Control
R&D Expense
Threats
Competition
Substitute Products
Exchange Rates
Competitor Analysis – Computer/Software
•
•
•
•
Leader in Competition
Apple’s Competitive Strategy
Competitive Actions
Strategies Against Competitors
Competitor Analysis – Consumer Electronics
•
•
•
•
Leader in Competition
Apple’s Competitive Strategy
Competitive Actions
Strategies Against Competitors
Strategic Issue #1
• Issue: A Greener Apple
• Recommendation
• Implementation
Strategic Issue #2
• Issue: Broadening Apple’s Service Provider
Market
• Recommendation
• Implementation
Conclusion
• Innovative
▫ Blue Ocean
• Level 5 Leader
▫ Steve Jobs
• Future Goals and Expectations
▫ Verizon
▫ Greener