MELISSA SHIMMIN 765 W Valley Drive #2 Campbell, CA 95008

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MELISSA SHIMMIN
765 W Valley Drive #2
Campbell, CA 95008
415-699-9542
[email protected]
EXPERIENCE
CREATIVE MANAGER | Orchard Supply Hardware | 3/14 to present
SR. DESIGNER | Orchard Supply Hardware | 5/13 to 3/14

Manage Digital Design Team; develop and execute visual strategies for email, landing pages, online
advertising and social media

Develop and execute design strategies for marketing campaigns, private label packaging, and
photography, as part of the Creative Team

Evolve and elevated the look and feel of the Orchard brand photography most
notably for the Spring and Holiday catalogs; Created Orchard Photography Style Guide

Manage Photography Team; acted as Photo Art Director attending critical shoots
FREELANCE CREATIVE | 10/08 to 5/13

Art direct and design corporate identities, marketing collateral, websites, retail advertising, social
media graphics and banner ads for a diverse client list including Safeway, Haggin Marketing
(Fingerhut, AT&T and USAA accounts), Sonic Solutions, and HotChalk Media.

Translate strategic vision into tangible project deliverables; ensure that projects are delivered on
strategy, on schedule and on budget

Research target audiences: their culture, language, likes and dislikes, developing creative marketing
vehicles that speak to them.

Partner with clients, photographers, stylists, and illustrators to develop unique marketing
concepts that engage customers and drive sales
SR. ART DIRECTOR | Mervyns | Haggin Marketing | Ambrosi | 5/06 to 10/08

Led cross-media team that created and developed winning campaign for Christmas 2008

Art directed (including photo art direction) and designed circulars and direct mail pieces

Managed team of designers, art directors and production artists including freelancers
CREATIVE DIRECTOR | Mota, LLC | Berkeley, CA | 9/98 to 2/01

Hired, developed, managed and mentored in-house team of 6; Provided leadership; supervised and
nurtured staff while fostering a fun and creative environment

Built brand from the ground up, bringing Mota to national recognition within its industry

Designed, developed, and merchandised e-commerce store, one of the first in the motorcycle industry

Developed co-marketing events with industry leaders including Kawasaki Motors and the AMA
SR. DESIGNER | 1185 Design | Palo Alto, CA | 7/96 to 7/98

Conceptualized, designed and art directed corporate identities, annual reports, high-end collateral,
direct mail, packaging, websites and other interactive materials for primarily high-tech client list

Managed individual projects from start to finish, including client meetings, design concepts, hiring and
art directing photographers and illustrators, as well as directing production staff
ART DIRECTOR | J. Stokes & Associates | Walnut Creek, CA | 10/95 to 7/96

Art directed and designed all print advertising and marketing materials for a B2C client list

Designed graphics and art directed video shoots for select television advertising
SR. DESIGNER | Macy’s West | San Francisco, CA | 5/ 93 to 10/95

Designed and photo art directed fashion ROP and magazine ads


Wrote initial digital design protocol for entire advertising department as the company moved from
traditional paste-up to computer design and production
SKILLS

Experienced and effective manager; over 20 years retail design, art direction and creative
experience

Highly organized; able to work extremely well under pressure

Fluent in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, Dreamweaver, as well
as WordPress, Powerpoint, and MS Office;

Strong understanding/working knowledge of HTML, CSS, PHP, Javascript, and Flash
EDUCATION

Pratt Institute, Brooklyn, NY
BFA with honors, in graphic design

SACI Studio Art Centers International, Florence, Italy
Semester abroad for study

Fashion Institute of Technology, New York, NY
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