TM
®
INNOVATIVE WAYS OF
GETTING THINGS DONE
The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.
1
Challenge
2
The Orchard
Founded in 1997
Leading Digital distributer of music and video
Over 2.5 million tracks in the catalogue
Source content locally
Supply all digital outlets
Sell globally
Market and promote locally
3
Global Footprint
Operations in 25 countries
4
Orchard Artists
Afrika Bambaataa
Alexander Shulgin
Anthony Braxton
Archie Shepp
Art Brut
Asha Bhosle
Astor Piazzolla
B.B. King
Bad Brains
Bay City Rollers
Beck
Benny Goodman
Bill Laswell
Billie Holiday
Billy Bob Thornton
Bing Crosby
Black Flag
Black Uhuru
Blazin' Squad
Blink-182
Bo Diddley
Bob Marley
The Brand New Heavies
Bright Eyes
C&C Music Factory
Cab Calloway
Carl Perkins
Cecil Taylor
Charles Mingus
Charlie Parker
Chris de Burgh
Chuck Berry
Chuck Loeb
Coldplay
Count Basie
Curtis Mayfield
Daniel Johnston
Dave Brubeck
Dead Kennedys
5
Orchard Artists
Death Cab for Cutie
Deep Purple
Dinah Washington
Dion
Don McLean
The Donnas
Dr. John
Duke Ellington
Ella Fitzgerald
Eric Dolphy
Evan & Jaron
The Fall
Fats Domino
Fito Paez
Frank Sinatra
George Carlin
Glenn Miller
Green Day
Gregory Isaacs
Hank Williams
Harry Belafonte
Helmet
Herbie Hancock
The Hives
The Hold Steady
Howlin' Wolf
Ike & Tina Turner
Immortal Technique
The Jerky Boys
Jerry Lee Lewis
Jerry Seinfeld
Jody Watley
John Cage
John Coltrane
John Denver
John Fahey
John Lee Hooker
John Legend
Johnny Cash
Keane
6
Orchard Artists
Kim Waters
King Sunny Ade
The Kingsmen
The Last Poets
Lata Mangeshkar
Laura Cantrell
Leadbelly
Lee “Scratch” Perry
Lewis Black
Lightnin’ Hopkins
Little Richard
Los Lobos
Louis Armstrong
Mad Professor
Mahalia Jackson
Masta Killa
Matisyahu
Medeski Martin & Wood
Melvins
Me'shell N'degeocello
MF Doom
Mikis Theodorakis
Ministry
The Minutemen
Mojo Nixon
Motley Crue
Motorhead
Muddy Waters
Nat King Cole
Nina Simone
Norman Cook
Nusrat Fateh Ali Khan
Ofra Haza
Ohio Players
Ojos de Brujo
Ol Dirty Bastard
Operation Ivy
Paul Oakenfold
Perry Como
The Pharcyde
7
Orchard Artists
Pigface
Pilar Montenegro
Public Enemy
Ralph Stanley
Ravi Shankar
Ray Charles
Roger McGuinn
RZA
Sam & Dave
Screamin’ Jay Hawkins
Seu Jorge
The Silos
Simply Red
Sir Mix-A-Lot
The Skatalites
Sly & Robbie
Solomon Burke
Son House
Soulive
Soundgarden
Sublime
Sufjan Stevens
Sun Ra
Swing Out Sister
Taj Mahal
Ted Leo / Pharmacists
Tim Buckley
Tom Waits
Tone-Loc
Townes Van Zandt
Triumph
The Turtles
The Vandermark 5
Walter Beasley
The Wedding Present
Ween
Wilson Pickett
Yellowman
Young MC
Zakir Hussain
8
Why Won’t They Pay?
9
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Units (Millions)
Albums
1200
1000
800
Download
600
8-Track
Vinyl
Cassette
CD
400
200
0
We Know the Problem
11
The Customer
12
Take Action
13
3 Strikes
14
Sshhhh…a little secret
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Units (Millions)
Albums
1200
1000
800
Download
600
8-Track
Vinyl
Cassette
CD
400
200
0
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Units (Millions)
Singles
1400
1200
1000
800
Download
8-Track
600
Vinyl
Cassette
CD
400
200
0
Combined Transactions
1600
1400
Units (Millions)
1200
1000
Download
8-Track
800
Vinyl
Cassette
600
CD
400
200
0
1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
Value
19
Industrial Revolution
20
Current Monetization
21
Previous Monetization
22
Future Monetization
23
1000 Fans
24
ARPU
50%
500 $
0.99
$
495.00
10%
100 $ 10.00 $ 1,000.00
10%
100 $ 25.00 $ 2,500.00
10%
100 $ 50.00 $ 5,000.00
10%
100 $ 75.00 $ 7,500.00
7%
70 $ 100.00 $ 7,000.00
3%
30 $ 150.00 $ 4,500.00
$ 27,995.00
$
28.00
25
Bundles
£ 9.99
£ 24.99
£ 49.99
£ 99.99
26
Two Elements
27
Costs
Profit = Value
Profit Margin
Perceived Value
28
Silver Bullet
29
Learned Helplessness
30
Contact Info:
Scott Cohen
Founder and VP International
scott@theorchard.com
@scottcohen_
The Orchard
1 Star Street
London
W2 1QD
UK
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