Peter Fois
917.538.7961
http://mixmatchmedia.com/pfprint/home.htm • peterc.fois@yahoo.com
GRAPHICS • PUBLISHING • MARKETING • MANAGEMENT
Graphic Design • Print Production • Strategic Marketing • Market Analysis • Campaign Development • Production Management •
Operations • Business Development • Vendor Management • Purchasing • Product Development • Customer Service
Goal focused, creative marketing design professional with 9 years of progressive success in diverse, exacting environments. Able to
formulate best solutions based upon operational requirements to lower costs, improve bottom line profitability, and ensure high customer
satisfaction and loyalty. Able to train and direct staffs, manage budgets, oversee purchasing and administrative requirements, and
coordinate projects from inception through completion. Published writer, editor, and commercial photographer.
CAREER TRACK
ITUSA TENNIS ACADEMY
MEDIA MARKETING MANAGER
Scottsdale, Arizona
10/2009 – Present
Manage traditional marketing efforts and social media concepts as a means to develop leads, increase brand awareness and generate
revenue. Devise and implement a comprehensive marketing and social media strategies using common techniques and creative “out side
the box” thinking to generate interest and return on a steady basis.
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Redesigned company website to incorporate a consistent professional look, ease of functionality and engaging content, which
increased new visitors by 16% within the first month of re-launching.
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Create all print marketing collateral ranging from advertisements, brochures, mailings, presentations & corporate public relations
material and prepare for prepress production.
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Develop all graphics and layouts for our website, email campaigns and online advertising.
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Oversee production of our monthly email newsletter including proofing content, design layout, graphics and HTML/CSS coding.
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Created, designed and implemented an online brand management plan to promote CEO’s corporate vision as a leader in tennis
education and lesson instruction.
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Established and coordinated timely partnerships with Tennis magazine, netcord.com and active.com to introduce iTUSA Tennis
Academy to the tennis community.
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Launched Facebook page and captured over 4,000 friends in 4 months, generated the iTUSA blog, YouTube and Twitter pages
along with a content plan of attack which increased web traffic by 29% over 2 months.
RECOVERY INNOVATIONS
LEAD DIGITAL DESIGNER
Phoenix, Arizona
7/2008 – 7/2009
Lead marketing strategist responsible for coordinating, producing and distributing a variety of digital media formats including print, web, and
e-learning platforms used to increase internal and external business performance and communication for 12 locations across the United
States. Key foci include securing targeted media endorsements; devise campaigns for new location openings and brand integration within
local community groups.
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Interacted with CEO, Board of Directors, Graphic Designers, and State Project Managers to ensure that all marketing campaigns
and designs met our business objectives, corporate branding, budget and deadline standards.
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Directed Senior IT Designer and Training Coordinator with the development and integration of our online e-learning courses used
as an educational resource for our employees and as a marketing and training tool for our present and potential clientele.
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Redesigned visual web layout and ensure all website PHP scripting, HTML, CSS, Flash animation, keyword coding, SEO
Optimization and performance reports, Google Analytics, Facebook, Twitter, and video coding meets our CEO’s standards and
departments conceptual requests.
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Accessed, analyzed and recommend new vertical markets to penetrate, redefine positioning and developed marketing approach.
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Oversaw production and execution of marketing plans including online/off line advertising, email campaigns, newsletters,
editing/copywriting, press release creation, social networking, public relations, community interaction, briefings, trade show and
other additional visual collateral.
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Key highlights include: Saved $35,000 in 2008 by improving production schedule and switching printers. Conceptualized “Every
Picture is an Inspiration!” marketing campaign launched in November 2008 incorporating our new corporate branding, featuring
our employee’s personal stories of triumph to highlight the company’s success and build brand awareness. Coordinated marketing
plans including advertising, promotions, book signings, networking, and new markets to increase sales for our publication
Offering Wellness, a 162-page soft cover book.
Peter Fois (page 2)
NEW YORK CITY DEPARTMENT OF EDUCATION
Long Island City, New York
ASSISTANT DIRECTOR OF MARKETING/ ART DIRECTOR / SENIOR WEB DESIGNER SCHOOLFOOD DIVISION
9/2004 – 7/2008
Promoted to proactively and effectively manage key marketing functions for this multimillion dollar organization with 1,400+ accounts
across New York City. Duties included staff hiring and training, process development / improvement, brand management, campaign
development and execution, and served additionally as a hands-on Art Director and Senior Web Designer.
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Responsible for leading branding efforts, and take a proactive role working with assigned staff in the design and production of
effective print and other marketing collateral. Collaborated closely with the Marketing Director in identifying trends and conditions
to maximize client satisfaction and marketing effectiveness.
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As Art Director, supervised 3 graphic designers, and personally managed the design and production of print materials and
interactive electronic communications for web usage. Sourced, negotiated, and oversaw vendor interaction, including writing
printing specifications, managing prepress and production activities, and ensuring quality and deadline adherence. Managed all
photography requirements.
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In role of Senior Web Designer, supervised 5 employees and directed the IT Department’s operations. Conceptualized and
implemented innovative new online and graphic design solutions, supervised web content production and maintenance, and
directed email marketing campaigns to targeted audiences. Promoted effective time management methods to meet deadlines and
ensure quality objectives achieved.
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Enjoy numerous other accomplishments. These included, but are not limited to: manage marketing to the 2nd largest food
service provider in the United States feeding 850,000+ students per day. Successfully implemented cross-branding
promotions with the American Dairy Association & Dairy Council, Inc. (featuring the New York Giants and New Jersey Nets),
Sony Pictures Spiderman 3, and 20th Century Fox’s Alvin & The Chipmunks, and directed a local ad campaign featuring wellknown New York City School student athletes promoting school lunches. Food photography was featured in the September, 2007
issue of Every Day with Rachel Ray.
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Within 1 year of hire, saved department $125,000 per year in distribution costs, and saved $75,000 by replacing outsourced
graphics and photography with in-house services.
MIX MATCH MEDIA
CREATIVE DIRECTOR
Douglaston, New York
1/2004 – 2/2007
Established and presently manage all facets of this full service multimedia company with 4 freelance employees and a client base of
small businesses with extremely tight budgets. Direct all writing, editing, photography, layout, and production requirements. Personally
network, prospect, and secure new business opportunities, and ensure customer satisfaction through deft account management.
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Analyzed client needs and presented services consistent with both short and long-term goals, including branding, marketing
material design and advertising development, and other promotional products.
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Redesigned websites incorporating a printed graphic layout style, SEO platforms, and online marketing methods such as email
marketing, social networking, display marketing, PPC and affiliate marketing.
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Conceptualized, developed, managed and published Luxury Essentials, a cost-effective 48-page advertising publication that
expanded to 84 pages. In 2006, increased sales by 6% by cross-branding clients to different products, as well as winning the
DPHA “Rep of the Year” award.
TASTING NEW YORK MAGAZINE
PUBLISHER
Douglaston, New York
9/2001 – 4/2007
Developed, launched, and directed a cooking magazine with 4 employees. Responsibilities included budgeting and financials, hiring
and staff training, marketing and selling the magazine, and all aspects of design, layout, writing, and editing, including digital imaging,
editing, proofing, photography, writing features, advertising composition and layout, and production management.
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Managed all design aspects and prepress production for a 32 page quarterly magazine for over 25 issues.
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Collaborated with copywriters on the creation of unique concepts that incorporated traditional and innovative strategies in
alignment with articles, advertising and marketing goals.
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Integrated cross promotional campaigns with companies’ cooking.com and thevinetimes.com plus incorporated famous chefs
such as Charlie Palmer, Rocco DiSpirito, Daisy Martinez and David Lieberman to create brand awareness and raise our
subscriber base which increased by 17% in 2005.
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Introduced printed and web based individual chef recipe cards for restaurants to use to increase their newsletter base and cross
promote our publication.
LEARNING CREDENTIALS
SEO CERTIFIED
ExpertRating.com
2009
Online
AAS – COMMERCIAL ART: DIGITAL TECHNOLOGIES
Nassau Community College
AAS – CULINARY ARTS
Culinary Institute of America
1994
Garden City, New York
1991
Hyde Park, New York
COMPUTER / TECHNICAL COMPETENCIES
SugarCRM • InDesign • Photoshop • Illustrator • Flash • Dreamweaver • QuarkXpress • FrontPage • SharePoint • HTML • XHTML •
CSS • JavaScript • Microsoft Office • Corel Draw • Visio • ImageReady • Digital Photography
References and further data provided upon establishment of mutual interest.
Online portfolio can be viewed at: http://mixmatchmedia.com/pfprint/home.htm