THE ORGANIZATIONAL COMMITMENT
OF EMPLOYEES IN THE HOSPITALITY
INDUSTRY: A CASE STUDY OF FIVE- STARHOTELS IN BANGKOK
A Research Study Presented at the International
Conference on Society and University (ICSU) 2009:
Role for Community Strengthening
By
DR.SUKHUMPONG CHANNUWONG
Education Background:
B.A. (Social Science)
M.A. (Organizational Administration)
D.B.A. (Management),
Argosy University, California Campus,
U.S.A.
DEAN OF GRADUATE SCHOOL
STAMFORD INTERNATIONAL
UNIVERSITY
Background of the problem
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Hospitality/service
Economic recession
Morale of employees
Organizational success
Purpose of the study
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To analyze the demographic profiles of respondents in terms
of gender, age, marital status, educational level, monthly
income, position, and period of employment
To study the organizational commitment of employees of the
selected five-star-hotels.
To find a difference of organizational commitment of
respondents when analyzed by demographic profile in the
following areas: job dedication, acceptance and practice in
the rule and regulation of organization, organizational
reputation maintenance, and the need for being member
of organization.
Literature Review
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Salancik (1993) mentioned that
organizational commitment is an individual
behavior presented in the way that responds
to the needs of organization.
Literature Review

Buchanan (1994) defined an organizational
commitment as a close relationship or
commitment that managers have with
organization. Organizational commitment is a
complicated attitude related to psychologies:
(a) The personal feeling related to being a
part of organization, and (b) The feeling of
having participation in activities of
organization or psychological commitment.
Research Methodology

The descriptive statistics which consists of
mean, and standard deviation, and inferential
statistics which consists of T-test, and One
Way Analysis of Variance (ANOVA), were
used in this study. The populations and
samples were 180 employees. There were
174 respondents out of 180.
Mean Value
Organizational Commitment (rank from highest to
lowest)
1. Organizational reputation maintenance, Mean 3.95 =
Highly committed
2. Job dedication, Mean 3.88 = Highly committed
3. Need for being member of the organization, Mean 3.61
= Highly committed
4. Acceptance and practice in the rules and regulations
of the organization, Mean 3.49, = Highly committed
Total Mean 3.73 = Highly committed
Conclusions from the Study
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A tremendous influx of women into labor work force
Employees receive monthly income between 10,00125,000 Baht
Single
Bachelor’s Degree becomes the basic requirement
Employees prefer to perform routine jobs more than
new challenging jobs
Employees place great importance on organizational
reputation maintenance
Recommendations
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Establish acceptable rules and regulations
Find new strategies to improve work
performance
Think outside the box
THE END
THANK YOU VERY MUCH
FOR YOUR ATTENDANCE