Center for Management Communication
BUAD-302
Team Presentation Assignment - 2
Recommend best practices of reputation management
Objectives:
 Evaluate reputation management (or public relations) practices of three companies.
 Identify commonalities of those practices.
 Contrast effectiveness of those practices within companies operating context-- this may
include considerations of cultural aspects, depending on where these companies operate.
 Demonstrate oral communication skills.
 Collaborate for a team presentation.
For this presentation, re-examine the companies that you have researched for the “Virtual Team Project”
(VTP) assignment. Start by recommending best practices of reputation management based on the
effectiveness or ineffectiveness of your specific companies. Depending on your VTP, you may cover
organizational reputation management as it pertains to internal and external communication issues.
Note: your task for the VTP was to analyze and assess external organizational communication practices and
to provide recommendations for how the company can improve its public image by maximizing the use of
social media.
Procedures
Rehearsal
Record your video on YouSeeU in the classroom on April 21—by appointment time. Add your slides to the
presentation by Sunday 4/20 @ midnight--link to the instructions: http://youseeu.info/?p=181
Presentation: ELC. Wed April 23
 Dress professionally. You are the reps of a consulting company.
 Present for about 7 to 10 minutes (strictly enforced).
 Use no more than 10 PPT slides.
 Engage your audience with ethos, pathos and logos; in other words, you need to be passionate
about your content.
 Deliverables on presentation day: Printout of annotated ppt slides. Slides on thumb-drive or emailed to yourself
Assessment Criteria
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Persuasive recommendation. Effectively aim to improve reputation management.
Effective and clear summary and analysis of companies’ reputation management practices.
Applicability and credibility of proposed best practices you deduct from your comparative analysis
of the three companies.
Clarity of presentation content organization.
Effectiveness of your delivery as a team and individually.
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Points: 100 (50 team, 50 individual)
Rev. S.C based on original by author, Professor Philadelphia.