Duke
Allison Kam
Matthew Maquiling
Melinda McTeigue
Hult Prize Regional Competition 2015
Kevin Wang
Literacy
Numeracy
Sensory
Motor
Social and Emotional
Rent low-cost private schools
and existing primary school
teachers 3 times per week for
2 hours.
Feedback
Teacher
Helper
Regional
Supervisor
Parent
Student
Finances
$20
$12
$8
Market Price
Production Cost
Gross Profit
Year 1
• Trial Run
in 4
Centers
• Initial
Research in
India
• Open 12
more
centers
in India
• Evaluate and
Replicate
• Book
Development
0
1
2
3
• Establish
American
Market
6
12
1st Year Expenses: $408486.40
5 YEAR PLAN
Small Stories, Big Impact
Appendix
FINANCES
Item
Cost in Dollars
#
Amount
Book
1.72
90
154.8
Doll
.25
90
22.5
Center rent
65
1
65
Teacher pay
10.75
3
32.35
Helper Pickup
1.22
3
3.66
Helper in School
1.22
3
3.66
Bulk Shipping
600
1
600
Transportation
1
1
1
One time Training
6.67
1
6.67
Regional HQ
1
1
1
Total
890.54
Per book
11.87
1 YEAR PLAN
Item
Cost in Dollars
#
Times per year
Amount
Paperwork
10000
1
1
10000
Travel
3000
6
1
18000
US Office Lease
5000
1
12
60000
Supplies
5000
1
12
60000
Book
Development
3000
30
1
90000
Director For
India
7000
1
4
28000
Learning Site
890.54
16
10
142486.40
Total Cost
408486.40
5 YEAR PLAN
Year
New Learning Sites
Opened
Children Impacted per
year
1
16
900
900
2
160
9300
10200
3
1600
93300
103500
4
16000
933300
1036800
5
160000
9333300
10370100
Total
1777776
10370100
Cumulative Children Impacted per
year
ORGANIZATION
•
•
•
•
1 regional HQ for every 50 learning locations
1 supervisor who is a certified ECE teacher
Pickup and delivery
Center for local sourced materials
TEACHER TRAINING
.
Tiny Tales
Teachers
Training Targets
Certified
Teacher
Child
Development
Language
Development
Positive Discipline
and Guidance
Family Interaction
Program Specific
Students
MARKETING
$20
Vendors
Buyers
Bookstores
Parents
Publishers
Children
Toy stores
Schools
Our
Website
Cultural
Product
Websites
TEAM BIO
Our names are Allison Kam, Matthew Maquiling, Melinda McTeigue, and Kevin Wang, and
we are all sophomores from Duke University.
We are a collection of Engineering, Education, English, Philosophy, and Economics majors.
We come from across the United States, ranging from California to Oregon, down to Alabama, and
back up to New York. Despite the differences in our majors, when we read the Hult Prize challenge,
we were all united by the desire it fanned in us - the desire to make a change.
Our venture, TinyTales, is a direct result of our diverse experiences and perspectives, and we
truly believe it has the potential to change the world.
Through this experience we’ve learned a tremendous amount about not only the education
system, but also how businesses, in particular startups, function and thrive, and we hope to use this
knowledge to make our venture successful by any path.
TEAM PICTURE
From Left to Right: Kevin Wang, Mindy McTeigue, Allison Kam,
Matthew Maquiling
BUSINESS SUMMARY
TinyTales is a social enterprise dedicated to providing a quality education to young children in urban
slums around the world.
The biggest issues preventing young children from getting an early childhood education in urban
slums are the cost and quality of education. TinyTales solves those issues by offering free 6 hour per
week storybook centered learning to young children. The storybook not only acts as a medium to
pass down cultural values, but it also helps the children cultivate numeracy and literacy skills as they
help complete the storybook. To help develop the children’s motor skills, they will have the chance
to create a doll that pairs with the particular story they are immersed in. When the storybooks and
dolls are finished, they are sold to families in America as a cultural and collectable product, allowing
us to continue to offer a no cost education to families in need.