Skills in Business
Analytics
By Christa Smith
Head of Business Analytics
KPMG: Performance & Technology
An IBM Partner
Content
What is Business Analytics?
The Skills Shortage
Required Skills
Educating the NET Generation
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
1
What is Business Intelligence?
Business.Com Dictionary: Computer-based techniques used in spotting, digging-out, and
analyzing ‘hard’ business data, such as sales revenue by products or departments or associated
costs and incomes.
Wiktionary: Any information that pertains to the history, current status or future projections of a
business organization
Forrester Research: Business Intelligence is a set of methodologies, processes, architectures,
and technologies that transform raw data into meaningful and useful information used to enable
more effective strategic, tactical, and operational insights and decision-making
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
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What is Business Analytics?
Financial Planning &
Consolidation
Data Integration
Data Warehousing
Master Data Management
Reporting
Scorecard
Predictive Analytics
Analysis
Dashboards
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
3
The Skills Shortage
CIO #1 Concern – IBM Global Survey
Business Analytics
83%
76%
Virtualization
71%
Risk Management & Compliance
Mobility Solutions
68%
Customer & Partner Collaboration
68%
Self-service Portals
Application Harmonization
64%
Business Process Management
64%
SOA / Web Services
Unified Communications
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66%
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
61%
60%
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The Skills Shortage
Is There a Shortage of Business Intelligence Skills?
Experts Ponder the Era of Big Data
John Boudreau – Jun 2011
“Last year, consumers and businesses around the world
are estimated to have stored more than 13 exabytes of
information on PCs, laptops and other devices -- the
equivalent of more than 52,000 times the information
housed in the Library of Congress. An exabyte is 1
followed by 18 zeros, or a billion gigabytes.”
11 Hot Skills for 2011
Stacey Collett – Sep 2010
“As data proliferates and IT departments look for
ways to contribute to the company's profitability,
business intelligence skills will be highly sought-after
in 2011, according to 13% of survey respondents. “
BI Skills Deficiency Mounting
Understanding the Intelligence Business
Alex Kayle – Feb 2011
Kuanda Chama – May 2011
“Currently, a lot of BI analysts start as technology
people; this will have to change. BI analysts are
going to have to reverse this and are going to have
to come out with solid business understanding.”
“Looking at the local market, Ives comments that the
single biggest challenge in the BI space is skills
availability because there seems to be no new
skilled individuals entering the market “
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
5
Skills Required
Roles in Business Intelligence
ETL Developer
Trainer
Project Manager
Application Developer
Solution Architect
Data Modeller
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
6
Skills Required
The Challenge
When we employ a graduate we look for:
• The Right Attitude
• Understanding of Business Analytics
• Understanding of Business Terms
• Understanding of Technology and Programming Logic
When our clients need a consultant they look for:
• Product Experience
• Someone that has already been trained
We invest in the graduate before we can utilize them by:
• Training
• Learning on-site from senior resources
• Teaching them about methodologies
Our competitors look for:
• An opportunity to entice a trained resource
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
7
Skills Required
Required Knowledge
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Understanding Technology and the History of Technology
Project Management Principals and Methodologies
Data Warehousing Design Principals
Business Practices and Technology
Statistics
Data Analysis and Reporting Techniques
Management Accounting
Understanding Data
Data Quality Issues
Architecting Solutions
Implementation Methodologies
Problem Solving
Best Practices Development with BI Tools
Reporting and Analysis Techniques
Business Writing Skills
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
8
Educating The NET Generation
What do we know about the Net generation
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Ninety-seven percent own a computer, 94 percent own a cell phone, and 56
percent own an mp3 player.
Students speak with their parents an average of 1.5 times a day about a wide
range of topics.
Seventy-six percent of students use Instant Messaging.
IM users typically chat 80 minutes per day.
Ninety-two percent of IM users reported doing something else on the
computer while IM-ing.
Forty percent of students reported that the television was their primary source
of obtaining news while 34 percent reported that websites were their primary
source (newspapers were the primary source for 11 percent and radio for 8
percent).
Twenty-eight percent reported owning a blog and 44 percent reported reading
blogs.
Forty-nine percent reported downloading music using peer-to-peer file sharing
(15 percent reported downloading movies and 16 percent reported
downloading software).
"Connecting to the Net Generation: What Higher Education Professionals Need to Know about Today's Students.“
by Dr Reynol Junco and Dr Jeanna Mastrodicasa
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
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Educating The NET Generation
So how do they behave?
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Well connected
Copy Paste
Assumptions and Mis-information
Expect to have Information at
their fingertips
Want it NOW – Instant minded
and Impatient
High Expectations – expected to
change jobs frequently
Problem solving by “Browsing
Menus”
Aptitude for technology
Multi Tasking
Resourceful
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
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Educating The NET Generation
Why practical experience as part of curriculum?
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Dynamic Curriculum to Keep Up With Technology
Practical Application of Technology
Relating Business Problems to Technological Solutions
Working With Real Business Cases
Technology Experience Benefits Both Industry and the
Student
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
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Educating The NET Generation
How can we help each other?
Graduation
Programme
© 2011 KPMG International. KPMG International is a Swiss cooperative of which all KPMG firms are members. KPMG International provides no
services to clients. Each member firm is a separate and independent legal entity and each describes itself as such. All rights reserved.
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Thank you
Presentation by Christa Smith
Christa.Smith@kpmg.co.za