JOB DESCRIPTION
JOB TITLE:
Marketing Manager – Maternity cover
REPORTS TO:
Director of Marketing
AREA:
Marketing Department
GRADE/SALARY:
PO Scale, points 35 to 38, £29,922 to £32,491 per annum
POST NO:
SS360
CLOSING DATE:
Thursday 3rd October 2013
INTERVIEWS:
Thursday 17th October 2013
DBS:
Enhanced Disclosure Required
____________________________________________________________________________
PURPOSE:
The primary role of the Marketing Manager is the management of the activity undertaken by the
Marketing Team together with management of the Marketing budget. The role also incorporates
Cross College management of a number of associated activities including the annual H.E.
graduation and the College celebration events. This includes negotiating with external
organisations, monitoring their effectiveness together with management of the associated
budgets. On a regular basis the Marketing Manager’s role includes working with Curriculum
Managers to ensure effective communication to deliver significant Cross-College activities such
as Open days and Careers events.
PRINCIPAL DUTIES:
1. To assist the Director of Marketing with the development of both strategic and operational
marketing planning.
2. To monitor and review the Marketing operational plan and provide the Director of Marketing
with a progress update.
3. To set and implement each individual team members’ operational plans and performance
targets and provide the Director of Marketing with a progress update.
4. To identify opportunities to implement new and creative communication channels to ensure
the College is at the forefront of education marketing.
5. To identify and manage suitable partners who can develop new communication channels.
6. To undertake regular team meetings and reporting updates and feedback to the Director of
Marketing.
7. To receive and monitor monthly reports from team members and updating on progress.
8. Carry out appraisals of all team members in the Marketing Department.
9. To ensure that corporate identity and Marketing guidelines are adhered to.
10. To ensure marketing activities are cost effective and provide value for money, where
appropriate.
11. To implement and monitor Marketing engagement targets ensuring they are achieved with
key stakeholders.
12. To ensure evaluation mechanisms are employed, reports generated and information
disseminated regarding Marketing activities.
13. To develop and implement regular reviews of Marketing activities and log actions as part of
an innovation plan.
14. To ensure that the team regularly updates their knowledge on issues regarding Health and
Safety, Risk Assessments, Data Protection and Copyright Law.
15. To ensure the team work efficiently and effectively whilst maintaining high levels of staff
morale and team work.
16. To manage the Marketing budget, ensuring the budget is updated, accurate and within
allocation set by Finance.
17. To manage the Marketing intranet.
18. To co-ordinate College wide publications i.e. full-time, part-time and higher education
prospectuses.
19. To co-ordinate and produce internal Marketing communications i.e. staff newsletter.
20. To assist the Director of Marketing in undertaking market research.
21. To adhere to policies, procedures and values of Solihull College.
22. To undertake Health and Safety and Safeguarding training as required.
23. To undertake necessary Health and Safety responsibilities and duties as required by this
post.
24. To undertake any necessary Data Protection duties and responsibilities as required by the
post.
25. Such other duties as required which are broadly consistent with the general functions and
grading of this position.
EQUAL OPPORTUNITIES:
Solihull College is committed to a comprehensive policy of Equal Opportunities. All employees
are required to abide by this policy and ensure its compliance throughout the College.
SAFEGUARDING:
Solihull College is committed to ensuring a safe environment for all students and expects all staff
to engage fully with this commitment.
SOLIHULL COLLEGE
PERSON SPECIFICATION
JOB TITLE:
Marketing Manager – Maternity cover
GRADE/SALARY: PO Scale, points 35 to 38, £29,922 to £32,491 per annum
POST NO:
SS360
SPECIFICATION
ESSENTIAL
DESIRABLE
EDUCATION/
TRAINING
Higher level qualification
(Level 4 / 5 or above)
Professional Marketing or
PR qualification
RELEVANT
EXPERIENCE
Marketing or PR
experience
Experience of working in
an educational
environment
Experience of successful
co-ordination and
development of a team
Experience of planning
marketing and
communications
campaigns
Experience of working with
the media and graphic
designers
Experience of organising
events
Experience of producing
publications and
promotional literature
Experience of traditional
communication channels
and digital and social
media platforms
SKILLS/APTITUDES
Excellent organisational
skills
Knowledge of editing
websites and developing
e-communications
Excellent communicator
Proof reading
Able to work on own
initiative
Excellent written skills
Planning and co-ordination
skills
Good interpersonal and
team leadership
skills
Good IT skills and
knowledge
OTHER
REQUIREMENTS
Available for occasional
evening and weekend
work
Strong commitment to
Equal Opportunities
A commitment to the
Safeguarding of Young
People and Vulnerable
Adults and an awareness
of the outcomes of Every
Citizen Matters
General awareness of
cultural diversity