North South University
Business School
Course Outline for BUS 101 - Introduction to Business
BBA Program, Spring-2014
………………………………………………………………………………………………………
Course Lecturer: Shahidullah
Shahidnsu072@gmail.com
sshahidullah@dundee.ac.uk
www.sdhfinance.weebly.com
Office Hours: MW- 11:20AM-02:30PM, ST-09:00AM-02:40PM
Office Room: NAC-776
Aims:
This course aims to provide an overview of business and the role that business plays in
economic, social and political environments. It will provide exposure to the functional areas of
business such as management, marketing, finance, accounting and Management Information
System (MIS). Basic concepts and terminologies of the business environment will be introduced.
Learning Objectives:
By the end of the course students should be able to
Understand basic terms and concepts related to business
Explore the role and relationship of business with economic, social, and political environments
Identify and describe functional areas of business
Analyze ethical and social issues related to business operations
Identify areas of business that are of particular interest to the student in terms of further study or
potential careers
Apply concepts learned to better understand current events that relate to business
REQUIRED TEXT:
William G. Nickels, James M. McHugh & Susan M. McHugh, Understanding Business,
(9th Edition), McGraw-Hill, 2008.
REFERENCE TEXTS:
1.Contemporary Business by David L. Kurtz (13th Edition)
2. Business for the 21st Century by Steven J. Skinner and John M. Ivancevich (2002-2003)
Assessment:
Modes
Class Attendance
Quiz (best 2 out of 3)
Weight
5%
5%
15%
10%
20%
10%
10%
25%
100%
Mid-1
Term Paper
Mid-2
Presentation
Case Analysis (Presentation)
Final Examination
Total Marks
Grading Policy: The grades will be awarded as per North South University’s grading policy as follows:
A
93
A90
B+
87
B
83
B80
C+
77
C
73
C70
D+
67
D
60
Course Content
Managing within the Dynamic Business Environment: taking Risks and Making Profits
(Chapter-01)
1. Entrepreneurship and Wealth Building:

Revenues, Profits, and Losses

Matching Risk with Profit

Standard of Living and quality of life

Responding to the Various Business Stakeholders

Using Business Principles in Nonprofit Organizations
2. Entrepreneurship versus Working for others:

Opportunities for Entrepreneurs

The Importance of Entrepreneurs to the creation of Wealth
3. The Business Environment:
How economics Affects Business: The Creation and Distribution of Wealth (Chapter-02)

How Economic Conditions Affect Business:

What is Economics?

The Secret to creating a Wealthy Economy

Adam Smith and the Creation of Wealth

How Business Benefit the Community

Understanding Free-Market Capitalism

The Foundations of Capitalism
F
<60

How Free Markets Work

How Prices are Determined

The Economic Concept of Supply

The Economic Concept of Demand

The Equilibrium Point or Market Price

Competition within Free Markets

Benefits and Limitations of Free Markets

Understanding Socialism.

Understanding Communism

The Trend toward Mixed Economies & The differences among three economic systems
Demonstrating Ethical Behavior and Social Responsibility (Chapter-04)



Ethics is More Than Legality.
Managing Businesses Ethically and Responsibly.
Corporate Social Responsibility.
Choosing a Form of Business Ownership (Chapter-05)







Basic Forms of Business Ownership
Sole Proprietorships, advantages and disadvantages
Partnerships, types of partnership, advantages & disadvantages
Corporations, advantages, disadvantages, S corporation and limited liability companies
Corporate Expansions: Mergers and Acquisitions
Franchises, advantages, disadvantages
Cooperatives
Management, Leadership, and Employee Empowerment (Chapter-07)

Functions of Management Planning and decision making

Organizing: Creating a Unified System Leading: Providing Continuous Vision and Values

Controlling: Making Sure it Works
Human Resource Management: Finding and Keeping the Best Employees (Chapter-11)

Working with People is Just the Beginning

The Human Resource Challenge

Determining Your Human Resource Needs

Recruiting Employees from a Diverse Population

Selecting Employees Who Will Be Productive

Training and Developing Employees for Optimum Performance

Appraising Employees Performance to Get Optimum Results

Compensation Employees: Attracting and Keeping the Best
Marketing: Building Customer Relationships (Chapter-13)

What is Marketing?

Evolution of Marketing

Four P’s of marketing (Marketing Mix)

Marketing Research Process

How marketers use environmental scanning

Factors included in environmental scanning

Learning about consumer and Business to business (B2B)
Understanding Financial Information and Accounting (Chapter-17)

What is Accounting?

Different accounting disciplines ( Managerial and Financial Accounting)

Steps in Accounting Cycle

Understanding key financial statements
Financial Management (Chapter-18)

Role and responsibilities of financial managers

Different sources of short term financing

Different sources of long term financing
Tentative Lesson Plan
Day
Lecture
1
Introduction
2
Managing with the dynamic business environment
3
Managing with the dynamic business environment , How economics affects business
4
How economics affects business
5
How economics affects business
6
Quiz 1
7
Demonstrating ethical behavior and social responsibility
8
Demonstrating ethical behavior and social responsibility,
9
Choosing a form of business ownership
10
Choosing a form of business ownership
11
Choosing a form of business ownership
12
Quiz 2
13
Management, leadership and employee empowerment,
14
Management, leadership and employee empowerment
15
16
Human resource management
17
Human resource management
18
Human resource management
19
Marketing-building customer relationships
20
Marketing-building customer relationships
21
Understanding financial information and accounting
22
Financial Management
23
Review Class
24
Term paper Presentation
25
Term paper Presentation
Notes to Remember:
Please get to class on time. People who come late disturb everyone else.
Please don’t forget to bring your book, calculator, pen and notebook.
Mobile or any electronic devices are strictly prohibited during the lectures.
Please feel free to ask any questions during the lectures or office hours.
If a student does not attend at least 70% of the total classes, s/he will not be allowed to
take the final exam.
The instructor reserves the right to change any part of this course outline during the semester.
Good Luck!