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Objectives
To learn the history and application of
marketing education.
To explore the mission and purpose of
DECA.
To investigate national DECA programs
and competitive events
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What IS DECA?
A national association of marketing students
A co-curricular organization available for
students who are interested in the following:
–
–
–
–
–
–
hospitality
finance
sales and service
advertising
business management
entrepreneurship
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Civic Consciousness
Includes the following:
– improving local communities through service
– understanding and appreciating civic
responsibilities
– supporting charitable and
community causes, such as:
• Muscular Dystrophy Association
• Race for the Cure
• Make-A-Wish Foundation
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Leadership Development
Includes the following:
– serving as a local, state or national officer
– participating in leadership activities or training
– attending regional and state conferences
– practicing teamwork, communication skills
and goal setting
– planning and organizing meetings, activities
and service projects
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Social Intelligence
Emphasizes the role of networking and
social interaction
Teaches the importance of interpersonal
and business skills
– social intelligence activities
could include:
•
•
•
•
a regional DECA dance
a professional etiquette dinner
chapter socials and activities
a DECA “sports night” at the local stadium
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Vocational Understanding
Refers to career-based concepts and knowledge
Encourages students to learn applicable
marketing skills
Activity ideas may include:
–
–
–
–
–
participating in on-the-job training
managing a school store/enterprise
recruiting guest speakers
participating in competitive DECA events
planning a business field trip
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Interesting Facts
DECA’s official colors are blue and gold
DECA was founded in 1946 as the
Distributive Educational Club of America;
It later expanded into “An Association of
Marketing Students”
86% of DECA members will pursue
postsecondary education
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DECA Membership
DECA has over 180,000 members worldwide
DECA operates in all 50 states plus Puerto Rico,
the District of Columbia, Guam, the Virgin
Islands, Canada, Mexico and Germany
There are nearly 5,000 marketing
classes taught in the United States
Alumni, college and professional
memberships are also available
Members pay minimal costs for dues each year
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College and Career Ready
DECA College Ready Video
Organizational Structure
The national DECA organization is divided
into four regions:
– North Atlantic Region
– Central Region
– Southern Region
– Western Region
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National Regions
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National Organization
DECA is governed by a National Board of
Directors which includes students officers,
advisors, sponsors and staff members
A national DECA president is elected by
members each year at the International
Career Development Conference
A Vice President is also elected from each
of the four national regions
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Local Organization
Each state is governed by a president and a
variety of elected and appointed student officers
Each school or local chapter also selects officers
to serve in a variety of capacities, such as:
–
–
–
–
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Public Relations Vice President
Activities Vice President
Treasurer
Secretary
Web Master
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President: Elizabeth Phinney
Oversees entire
chapter including
members and
officers.
3rd year Marketing
and DECA member.
Advanced to State
two years in a row.
Enrolled in 5th
period Fashion
Marketing.
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Vice President: Casandra
Castro
Oversees chapter
with President
including members
and officers.
2nd year Marketing
and DECA member.
Advanced to State
last year.
Enrolled in 1st
period Marketing
Dynamics
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Secretary: Sandra Torres
Documents
everything and
keeps track of all
DECA records.
2 year in Marketing
and DECA.
Advanced to State
Competition last
year.
Enrolled in 2nd
period Marketing
Dynamics
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Treasurer: Jason Castillo
Keeps track of all money
Keeps inventory of all products/supplies.
Deposits all money to business office
Informs us if we have money to spend
Tracks all fundraisers.
1st year Marketing student and DECA
member.
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Parliamentarian: Rebeca
Hidalgo
Enforces DECA
Law and Rules
Enrolled in 5th
period Fashion
Marketing
3rd year Marketing
and DECA
member.
Attended State
competition the
last two years.
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Historian: Paulina Flores
Accounts for all
pictures and video
of event, creates
scrap book.
Enrolled in 2nd
period Marketing
Dynamics.
3rd year Marketing
and DECA member.
Work at State Farm
Insurance
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Reporter: Victoria Compean
Responsible for
informing the school
community and
DECA members of
all events.
Works closely with
all media to ensure
the DECA image is
protected and well
portrayed.
Enrolled in 2nd
period Marketing
Dynamics
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Community Service Chair:
Diana Howell
Plans and
organizes all
community service
projects for our
DECA chapter.
Enrolled in 5th
period Fashion
Marketing.
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Special Events Chair: Christy
Rodriguez
Plans and
organizes all DECA
events.
Pass and present
all ideas through
Christy.
Enrolled in 5th
period Fashion
Marketing.
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DECA Graduation Cords
Apply to students from grades 10-12.
Must meet requirements every year in
Marketing and DECA.
Review guidelines.
You can do it!!!!
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DECA Dimensions
Is the official DECA magazine
Is a quarterly publication,
FREE for every DECA member
Is filled with innovative and easy-to-read
information about job skills, leadership
development, college preparation and civic
consciousness
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National Sponsors
Businesses and corporate executives from
more than 65 major companies and
colleges provide resources, support and
job opportunities for DECA members
Check with your local school or advisor for
information about specific DECA sponsors
available in your community
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Scholarship Opportunities
$250,000 in DECA scholarships are awarded annually
Scholarships may be awarded on the basis of leadership,
professional skill, DECA involvement, community service,
academic excellence, etc.
Examples include the following:
– Harry A. Applegate Scholarship- for DECA members who plan
to pursue a degree in marketing, entrepreneurship or management
– Marriott Scholarship- for members interested in a career in
hospitality or hotel management
– NAPA Scholarship- for students interested in the automotive
industry
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Student Events
Leadership conferences
Student competitions
Activities and projects
Monthly Socials
Fashion Show
Football Tailgate
Cook outs
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Leadership Conferences
Regional conferences- are hosted annually by
each of the four national regions. Conference
attendees participate in interactive workshops
and professional presentations which enhance
leadership and networking skills
State leadership conferences- provide
leadership training and planning experiences for
local chapter officers
Local leadership conferences- are often
available on the district or school level
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Student Competitions
Are hosted on the local, district, state and
national levels
Consist of comprehensive events based
on occupational categories and industryrelated skills
– the top event qualifiers from each state
competition become eligible to attend the
International Career Development Conference
and vie for prestigious awards and recognition
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Competitive Events Categories
Individual events
Management team decision-making events
Marketing research events
Chapter team events
Marketing representative events
Business, management and entrepreneurship
Specialty and online activities
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Tips for Competition
Become familiar with the performance
indicators for each event
Read and study the specific rules and
guidelines
Use practice role-plays or mock
presentations to help you prepare
Become familiar with general marketing
and business concepts
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Additional DECA Activities
District socials
Chapter fundraisers
Community service projects
Business field trips
Workshops and training
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Benefits of DECA
Skill development
Résumé experience
Personal growth and knowledge
Awards and recognition
Prepares you for college and your career.
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Awards & Recognition
The National Marketing Education Honor Award- is a
prestigious award for high school seniors who have
demonstrated academic excellence and leadership
involvement in DECA
The Chapter Awards Program- recognizes individual
schools for their efforts in membership, public relations,
chapter activities, community service and DECA events
NFIB Young Entrepreneur Award- is presented to
students who have entrepreneurial experience working
with a family or self-owned business, or who plan to
become an entrepreneur
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How to Join
Enroll in a related marketing class
Stop by Monday thru Friday in the DECA
room and speak with an officer.
Membership fees are $16 ($8 National and
$8 State). Add $9 for your membership
shirt.
– $16 without shirt
– $25 with shirt
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Two Websites
www.deca.org (National Site)
www.texasdeca.org (State Site)
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Types of Marketing Classes
Sports and Entertainment Marketing
Fashion Marketing
Marketing Dynamics
Practicum in Marketing Dynamics
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Components of
Marketing Education
Functions and
Foundations of
Marketing
Work Experience
and Training
DECA
delivered as classroom instruction
and core curriculum
supplements and enhances
classroom learning through job
shadowing, mentoring, internships,
class projects, field investigations, etc.
complements coursework by
providing a practical and competencybased competitive and professional
development outlet
39
(1999-2008). Retrieved October 7, 2008,
from DECA: www.deca.org
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Acknowledgements
Production Coordinator
Graphic Designer
Amy Baker
Maggie Bigham
Production Manager
Executive Producers
Dusty Moore
Gordon Davis, Ph.D.
Jeff Lansdell
©MMIX
CEV Multimedia. Ltd.
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