The University of Jordan
Faculty of Agriculture
Department of Agricultural Economics & Agribusiness
Second semester / 2014-2015
Course title: Agricultural Marketing (605230)
Time of the lectures: 8-9 Sun., Tue. and Thur.
----------------------------------------------------------------------------------------------------------Credit hours
3
Level
second year
Prerequisite
Coordinator/
Lecturer
Dr . Mohammad Majdalawi
Office
number
293
Office
phone
22365
Course website
On UJ E. Learning portal @
Moodle LCM .
E-mail
m.majdalawi@ju.edu.jo
Place
131 Hall
Office hours
Day/Time
Day
Time
Sunday
Monday
*
*
9:00-10:00 & 9:30-12:30
11:00-13:00
Tuesday
Wednesd
ay
*
*
9:00-10:00 & 10:0011:00-13:00
13:00
Principles
Agricultural
Economics
(0605101)
Thursday
*
9:30-12:30
Course Description
This Course is intended to be an introductory course in Agribusiness Marketing, it will
explain agribusiness marketing concept in brief. Marketing functions, channels and
margins will be explained in depth. Approaches for studying Agricultural marketing
component (mainly agribusiness oriented ones) will be discussed. They will include
marketing strategies and marketing plans. The course presents to students various
merchandising activities that affect the sale of food products through the food marketing
system and that occur in the retail store.
.
Learning Objectives
1. This course aims at providing students the main concepts and the skills needed for
marketing.
2. This course aims at providing the concept of marketing from the Agribusiness
Perspective.
3. Discussing the characteristics of strategic marketing and its components
4. Discussing the steps for preparing a marketing strategic plan
5. Providing students the main concepts and the skills needed for analysis Marketing
Channels and Marketing Margins.
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of
Intended Learning Outcomes (ILOs):
Successful completion of the course should lead to the following outcomes:
A. Knowledge and Understanding: Student is expected to
A1- Gain the Knowledge about how marketing factions are conducted.
A2- Gain the Knowledge about the role of agricultural marketing in rural
development Lectures in Marketing.
A3- Demonstrate basic knowledge on data analysis of marketing channels.
A4- Gain the Knowledge about the International Standard measurement of the
quality control
B. Intellectual Analytical and Cognitive Skills: Student is expected to
B1- Employ analytical skills to be used for analysis of the marketing margins.
B2-have the skills to prepare marketing plan.
B3-using the SWOT analysis for determining the external and internal factors
affect the marketing of agricultural goods.
C. Subject- Specific Skills: Students is expected to
C1- Apply and analyze the new marketing system.
C2- Use appropriate economics support tools for preparing a marketing strategic
plan.
C3: Use the economics and marketing scientific literature effectively.
D. Transferable Key Skills: Students is expected to
D1- Create self-reliance and team work when necessary.
D2- Display personal responsibility to the course requirements
ILOs: Learning and Evaluation Methods
ILO/s
Learning Methods
A. Knowledge
and Understanding
(A1-A3)
B. Intellectual
Analytical and
Cognitive Skills
(B1-B3)
C. Subject Specific
Skills (C1-C4)
Lectures and Discussions
D. Transferable Key
Skills (D1-D3)
Lectures and Discussions
Lectures and Discussions
Lectures and Discussions
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Evaluation Methods
Exam, project and
presentations
prepared by students.
Exam, presentations
prepared by students.
Exam, project and
presentations
prepared by students.
Exam, project and
presentations
prepared by students.
Course Contents
WEEK
SUBJECT
Sources
ILOs
A-1
Introduction and tasks of marketing
2010 ،‫ علي جدوع‬،‫الشرفات‬
Role of agricultural marketing in rural
areas
Agribusiness Marketing
A-2
D-1
Pricing systems
‫ محمد سمير و أحمد‬،‫الهباب‬
1996 ،‫الريماوي‬
‫ محمد سمير و أحمد‬،‫الهباب‬
1996 ،‫الريماوي‬
Different websites
8-10
Promotion Marketing
2010 ،‫ علي جدوع‬،‫الشرفات‬
11-13
Marketing Channels and Margins
Exercises
‫ محمد سمير و أحمد‬،‫الهباب‬
1996 ،‫الريماوي‬
14-16
Research and Marketing Information
‫ محمد سمير و أحمد‬،‫الهباب‬
1996 ،‫الريماوي‬
A-1, A-2
D-1, D-2
A-3
C-1, C-2, C-3
D-1, D-2
A-1, A-2
C-1, C-2, C-3
D-1, D-2
1-2
3
4-6
7
A-1
A-4
D-1
Learning Methodology
The class will meet three times a week; the course will be structured in lectures,
discussions, working group and exercises. Traditional lecture sessions will be delivered
using data show and smart board. The material will be presented in Arabic; the
presentations will focus on theoretical issues and real life applications. Participation is
expected from students (two-ways) lectures. Reading will be assigned from the textbook,
the class lectures and other supporting material of the class. Actual participation in class
work is a very important part of students learning experience in this course. So students
are expected to come and to be prepared to do the work, ask questions and fully engaged
with the course.
Evaluation
First Exam
Second Exam
Quizzes &Exercises
Final Exam
Point %
Date
20%
20%
10%
50%
March 19, 2015
April 30 ,2015
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Will be announcing from
register.
References:
‫ مبادئ‬،‫ علي وبسام الديست‬،‫ الجدوع‬.‫ األردن‬.‫ عمان‬.‫ مبادئ االقتصاد الزراعي‬.‫ علي جدوع‬،‫الشرفات‬
2010 ،‫التسويق‬
.1996 .‫ "التسويق واإلرشاد الزراعي" جامعة القدس المفتوحة‬.‫ محمد سمير و أحمد الريماوي‬،‫الهباب‬
3-
-1
-2
Kohl, L. and N. Uhl. " Marketing of Agricultural Products" Macmilan Publishing
Co., Inc. New York. USA
Crawford, I.M. "Agricultural and Food Marketing Management" FAO. Rome,
1977
4-
Notes:


Concerns or complaints should be expressed in the first instance to the module
lecturer; if no resolution is forthcoming, then the issue should be brought to the
attention of the module coordinator (for multiple sections) who will take the concerns
to the module representative meeting. Thereafter, problems are dealt with by the
Department Chair and if still unresolved the Dean and then ultimately the Vice
President. For final complaints, there will be a committee to review grading the final
exam.
For more details on University regulations please visit:
http://www.ju.edu.jo/rules/index.htm
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