Agenda
1.
CEO – What is the role?
2.
Etisalat’s Past
a.
b.
c.
d.
3.
A remarkable History
30+ Years as a Key Enabler of UAE Growth
Technology Milestones
Talent
New Market Challenges
a. Demanding Consumer
b. Enterprise Environments
c. Technology Trends
4.
Etisalat’s Future
a.
b.
c.
d.
e.
Technology Leadership
Customer Centricity
ICT Transformation
Green Responsibility
Commitment to Community
“The chief strategist of an organization has to be the leader the CEO”
Micheal Porter
3 Decades of Pioneering Technologies
and Service Innovation
PSTN
GSM
1976
1994
1982
Mobile
Rebranding
ADSL
SMS
Cable TV
BlackBerry Arabic
Collect Call service
Devices
100%
Vringo service
Speaical Needs
Mobile
Yellow Pages on
Packages
Penetration
iPhone
‘More’
51%
e-life Packages
Greetune
Internet Zakat Application
GPRS
My Plan
2 mn subscribers Penetration
My Business Plan
Mobile
1999
2002
2005
1995
2000
2003
Internet
Thuraya
eWAP
Mobile Payments
1 mn subscribers
3G
MMS
3 mn subs.
2007
2006
2010
2008
Mobile TV
Triple Play
BlackBerry
Xpress Connect
‘Kallemni’ MPLS 2 IP-based Service
Roaming Replicator
(510 countries)
Retail of mobile devices and terminals
Mobile Yellow Pages
UAE Leads the Region in Fiber deployment
with Dh7bn worth of investment
Abu Dhabi is the
World’s first fiberconnected Capital
High-Definition Services
3D-TV
Source: FTTH Council
Developing Leadership
Number of employees today (UAE) = 8,000+
UAE Nationals make up 36% of total workforce
at Etisalat
95% of executive management positions filled
by UAE Nationals
70 Emiratis manage Etisalat’s operations in Asia
and Africa
6
The Etisalat Zone Today
135m+ subs
across 18 operations
2.2bn pop under
coverage
620 Roaming
Agreements
99% 3G coverage in the
UAE
53,000 total employees
within Etisalat Group
Source: Etisalat
CHANGE is IMPERATIVE
“It is not the strongest of the species that
survive nor the most intelligent, but the
ones who are most adaptive to
change”
Charles Darwin
‘Origin of species’
The Demanding Consumer
Network
Coverage
High
Quality of
Service
Convenience
New Age Customer
Tech Savvy
Latest
Technology
Instant Generation
Non-compromising
Affordable
Costs
We realize that at the source of
profitability lies Customer Satisfaction
Revenue
Demand
PRODUCT OFFERINGS
SERVICE IMPROVEMENTS
CUSTOMER_FOCUSED EMPLOYEES
BRAND IMAGE
Etisalat Customer
Products / Services
Demanding Enterprise environments
Reduce
Costs
Critical outsourcing
decision
Application
projects
CIO
Challenge
Build internal
capabilities
Rationalization
Increase productivity
Aligning Business with IT
Technology Trends that cannot be
ignored
FTTH
4G
Technology
Technology
Managed ICT
Services
Changing Lives
IPTV
and DTH
MVAS
services
Fixed Mobile
Convergence
With a clear vision and determination
anything is possible
UAE IT readiness - Key Indicators
Availability of latest
technologies
11
Mobile Network coverage, %
pop. covered
1
Government Readiness
3
Government Prioritization of ICT
6
Government procurement of
advanced tech
3
Importance of ICT to
Government vision
3
Mobile Phone suscriptions /100
pop
1
Government success in ICT
promotion
2
ICT use & Government
efficiency
4
IT readiness – MENA Rankings
1
UAE
2
Qatar
3
Bahrain
4
Saudi Arabia
5
Tunisia
6
Oman
7
Jordan
8
Turkey
9
Egypt
10
Kuwait
11
Morocco
12
Lebanon
13
Algeria
14
Syria
15
Libya
Source: WEF Global IT Report 2010-11, WEF Global Competitiveness Report 2010-11
Etisalat’s Vision
“A world where people’s
reach is not limited by matter
or distance.”
Etisalat is on course to deliver LTE in 2011
LTE Trials Completed
2009 Q4
2010 Q1
2010 Q4
LTE Trial
PreCommercial
Network
Commercial
LTE Network
Nationwide LTE Deployment
Planned in Phases
Customer-Centricity
4) ALIGN THE ORGANIZATION
3) IMPLEMENT ENABLING SYSTEMS
2) DESIGN THE CUSTOMER EXPERIENCE
1) UNDERSTAND CUSTOMERS
Creating an enabling infrastructure
through ICT Transformation
CAMPAINGNS &
REPORTS
CUSTOMER DATA
IT STRUCTURE
INFRASTRUCTURE
SUPPORT SYSTEMS
IT structure that aligns information strategy with customer strategy
Infrastructure to support & integrate multi-channel customer interface
Decision support and customer insight systems that collect, store & provide
customer information
Collaboration is key...
We do not believe that you can create value in isolation. It
can only be done through collaboration with partner.
And through Sustainable Growth
‘Green’ is Good for Telecoms
…for the Bottom Line
Green Broadband
Reduces Power
Consumption
…for the Top Line.
Smart Logistics
1.5 Gig Tonnes CO2
$441bn energy
Green Masts
Dematerialisation
Increases power
efficiency
500 Mega Tonnes
CO2
Green Facilities
Smart Buildings
Reduces Operating
Cost
1.7 Gig Tonnes CO2
$340bn energy
Global e-Sustainability Initiative (by 2020)
To Benefit the UAE Society at large
UAE’s
Economic
Growth
Direct Benefits
Indirect Benefits
Direct and
Indirect
benefits of
ICT
Output
Investments
Employment Generation
Social Contributions
Deepening Capital
Fostering Innovation
Productivity Enhancements
Creating New Markets
Thank You
Any
Questions?